Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. This leads to stronger connections and loyalty that stimulate your sales.

Sentiment 131

Sentiment Marketing Analysis Loyalty 131

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Checking engagement on a social media analytics tool.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Gauge customer trust and loyalty When customers consistently choose your brand over others, it’s a clear sign they trust you and are loyal. These are questions you might’ve asked yourself more than once.

Brands 109

Brands How To Sentiment Metrics 109

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Companies are investing in these tools to get more out of their efforts. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs.

Team 88

Team Tools Marketing Hubspot 88

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Machine learning Machine learning helps AI analysis tools automatically identify data patterns so they can be synthesized for actionable insights. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Keyhole.co

MARCH 2, 2023

We’ve put together a guide to the industry’s three most important social media marketing tools. Reading through this article, you’ll learn about the different kinds of tools, including their respective strengths, weaknesses, use cases, and requirements. If you’re after a strong analytics tool, skip ahead to the next tool on this list.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Brands 113

Brands Sentiment How To Analysis 113

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. Brand reputation on check A comprehensive Instagram social listening guide helps you monitor and manage your brand’s reputation.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. AI tools extract competitor insights by using powerful semantic search and other AI algorithms from social listening data.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. But how do these tools identify relevant information from the barrage of conflicting data online? Enter: named entity recognition (NER).

Brands 86

Brands Sentiment Analysis Marketing 86

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time.

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

SEPTEMBER 21, 2023

1 Analytics Tool for Growth Beautiful reports. Vanity metrics in content marketing Social media can be a great tool for driving traffic to your blog posts, articles, whitepapers, or research docs… and content marketing, in turn, can be an effective conversion or branding tool. Clear data. Please, please, no need to thank us.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. This helps you elevate your customer experience strategy to build loyalty and attract new customers.

Analytics 86

Analytics Conversation Brands Sentiment 86

Sprout Social

JUNE 27, 2023

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Let’s take a closer look.

Review 128

Review Brands How To Analysis 128

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

MARCH 9, 2023

An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. Today’s public relations professionals are fusing traditional skills to work with modern tools and channels to create consistent narratives that reach varied audiences.

Skills 112

Skills Template Templates Travel 112

Hootsuite

JANUARY 13, 2022

Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Helps establish brand loyalty and grows community. Sharing audience content also works to develop and deepen audience/business relationships, driving more brand loyalty. User-generated content tools.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 123

Strategy Brands Content UGC 123

Buzzlogix

SEPTEMBER 4, 2017

Here are five social media mistakes that you should avoid in order to protect your brand’s reputation. To achieve balance on social media, use automated tools such as Buzzlogix to schedule your content at optimal intervals. Additionally, such tools can simultaneously manage multiple social networks so that you get consistent coverage.

Reputation 49

Reputation Social Media Social Networking Sentiment 49

Oktopost

JANUARY 12, 2021

The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Customer comments are another way to gauge overall brand awareness and reputation. These clues can narrow your results, help discern sentiment, and track changes over time. Source: Salesmanago. Check-In Calls.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

SEPTEMBER 18, 2023

Take into consideration the cost of tools, resources, employees and contractors. Use the right technology Including the right tech tools in every digital marketing budget is a no-brainer. More and more marketers are investing in tools and technologies to get the most out of their time and efforts.

Marketing 130

Marketing How To Sample Samples 130

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

Reputation 107

Reputation Strategy Brands HootSuite 107

Sprout Social

APRIL 22, 2021

For more than a century, Hilton has built its reputation on raising the standards of the guest experience. But as time went on, the challenge became (and still remains) the general sentiment toward travel. Judging by some of the comments, this program had a direct affect on loyalty and revenue.

Hotels 123

Hotels Strategy Travel Sentiment 123

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Facebook’s social commerce tool, Facebook Shops , has a very low barrier to entry. Pinterest boards can be set up to act as product navigation tools for your audience.

Retail 138

Retail Instagram Buy Social Media 138

Sprout Social

OCTOBER 11, 2022

Offering support to audiences when they need it most builds loyalty. Social listening is a great tool to assess the intersections between your audience and the larger situation. Explore the themes and patterns of the conversation and general sentiment. Enter social media moderation. Moderation creates a safe environment.

Eventful 113

Eventful Social Media How To Sports 113

agora pulse

FEBRUARY 21, 2017

Our first instinct (or at least mine) is to hide it or somehow bury it so that it won’t hurt the post or my business, especially in the age where social media reputation weighs so heavily. Not only do they make us automatically defensive, but we also don’t want negative sentiments shared online to hurt our businesses.

Comments 135

Comments Facebook Sentiment Reputation 135

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Keyhole.co

MAY 12, 2023

However, enterprises may have a bloated budget to shove the matter or have pricey tools in place to avoid such pickle situations. But that in no way means ruling out reputation management from your to-do list. You can use several ingenious online reputation management tools to save yourself from wildfire.

Reputation 52

Reputation Tools Sentiment Review 52

Keyhole.co

MAY 2, 2024

We will present how to effectively start with LinkedIn social listening and the top tools you can use to improve your brand’s performance and enhance social media strategy to better engage with users/customers. SpotifyCares also offers tips and updates to its followers, building loyalty and improving what it offers at the same time.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

agora pulse

SEPTEMBER 21, 2019

Influencer relationships are a powerful marketing tool, which explains why brands are willing to spend money on them. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Influencer relationships are a powerful marketing tool, which explains why brands are willing to spend money on them. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

MARCH 15, 2022

Your brand’s online reputation may speak for itself, but that doesn’t mean the narrative is out of your control. Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. What is brand reputation management? Reputation takes years to build and minutes to lose.

Reputation 122

Reputation Brands How To Review 122

Proactive Report

DECEMBER 2, 2013

Revenue retention by increasing affinity and loyalty of your current customers. Averting crises and mitigating reputation issues. Tools you can use. Meritus Digital Dashboard - monitoring mentions, sentiment, growth of communities, engagement across all channels. Repeat visits. Time on site. Views on content.

ROI 69

ROI Case Study Health Care Insurance 69

Sprout Social

MARCH 27, 2024

Translating reviews into actionable steps allows you to take control of your online reputation, identify areas for improvement and showcase your commitment to customer satisfaction. In this article, we cover what review management is, how it supports reputation management and what its benefits are.

Review 83

Review Brands Sentiment Reputation 83

Sprout Social

MARCH 8, 2019

If you have negative comments simply sitting around on a social site, you’re neglecting your online reputation. At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. Monitoring your comment section and notifications can actually help you breed brand loyalty.

Reddit 100

Reddit Tumblr YouTube Review 100

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. And using a tool like Sprout’s Smart Inbox feature makes responding quickly to your audience easy by funneling comments and messages from all of your social media channels into a central, streamlined hub for your team.

Social Media 141

Social Media Crowdsourcing Privacy Comparison 141