Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

Report 63

Report Atlassian Brands Sentiment 63

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. But you should at least have an outline of a strategy.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan.

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report.

Social Media 97

Social Media Team Social Media Management Report 97

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. Report with confidence.

Analytics 97

Analytics Instagram HootSuite Metrics 97

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. Social Media Analytics Defined. What are social media analytics?

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

DECEMBER 1, 2020

If you’re new to the agency world, it’s easy to assume that yours should simply offer social media management. Consider providing the following social media marketing services separately or as a complete package: 1. Social media strategy. Social media content creation.

Social Media 136

Social Media How To Social Media Management Marketing 136

Buffer Social

AUGUST 16, 2023

According to a report, only 22% of startups have achieved true scalability in the last decade. In this article, I will share six key strategies I’ve used so far. Create tailored pitch templates, media lists, and outreach strategies for my target audience. So let’s dive in.

Strategy 74

Strategy Press Release Startup Reputation 74

Sprout Social

MAY 16, 2023

In fact, building brand reputation and loyalty is the #1 priority in the current economic environment. Business leaders also near-unanimously agree on the role social plays in their organization’s longevity, with 96% saying that businesses must continue to invest in social media to be successful.

Social Media 104

Social Media Loyalty Reputation Data 104

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Check out industry reports or consult peers to get an idea of the range you would have to spend.

Marketing 126

Marketing How To Sample Samples 126

Sherrilynne Starkie

MAY 9, 2018

Top Five Social Media Must Knows: The new Google News. This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Facebook privacy: Survey suggests continuing US loyalty. Sherrilynne Starkie.

News 170

News Google Social Media HootSuite 170

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports.

Analytics 108

Analytics Sentiment Analysis Patterns 108

Sprout Social

AUGUST 30, 2021

Tailor content to each specific channel and audience while also maintaining a coordinated strategy. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. Social data can strengthen your campaign strategies.

Campaign 137

Campaign Social Media Social Media Management Team 137

agora pulse

AUGUST 12, 2020

When creating Pinterest campaigns , social media managers to keep this timeline in mind. Testing out new Pinterest strategies can help brands get ahead. Pinterest recommends that social media managers and digital agencies: Get a business account. Following Best Practices Can Help Brands Thrive.

Report 105

Report How To Analytics Social Media Management 105

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media.

Reputation 99

Reputation System Brands Knowledge Base 99

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. In this article, we’ll explore audience engagement benefits and strategies. Why is audience engagement important for your content strategy? What is audience engagement? How do you compare?

Engagement 100

Engagement Tips Loyalty Metrics 100

Mindjumpers

NOVEMBER 5, 2012

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. Collaborate and co-create.

Facebook 275

Facebook How To Loyalty Social Media Management 275

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Not all social stats are created equal. 1 Analytics Tool for Growth Beautiful reports.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. In this article, we’ll give you several tips for a successful short-form video strategy, featuring expertise from beauty giant Glossier. The good news?

Buy 112

Buy Video How To Template 112

Hootsuite

MAY 6, 2024

A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place.

Tools 82

Tools HootSuite Team Social Media 82

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. A Daily, Weekly, Monthly Social Media Management Checklist We’ve found before that social media managers have a full-time schedule getting all their many tasks accomplished.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. It’ll also help build community, foster loyalty, and increase customer retention. . Smart Ways to Improve your Brand Strategy. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Sprout Social

MAY 11, 2021

When it comes to building and managing strong client-agency partnerships, no detail is too small. It’s often the repeated micro-interactions that create a foundation for long-term trust and loyalty. As social becomes a core part of agency offerings, you need to have the infrastructure in place to operate smoothly at scale.

Collaboration 124

Collaboration Review Process Banking 124

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Try our social media management and analytics tools with a free 30-day trial ! Get started now.

Strategy 111

Strategy Facebook Marketing Metrics 111

Sprout Social

JANUARY 26, 2021

Social marketers Bre Schneider , Christina Olivarez and Olivia Jepson share the social media tips and tricks they’re embracing to put data first and reclaim their time. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 142

Social Media Metrics Data Team 142

agora pulse

SEPTEMBER 21, 2019

Customers are becoming increasingly tired of #ad after #ad, and it’s not easy to find a strategy that works. In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. But there have also been failures.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Customers are becoming increasingly tired of #ad after #ad, and it’s not easy to find a strategy that works. In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. But there have also been failures.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Engagement 132

Engagement Brands Review Influencer 132

Writtent Blog

APRIL 1, 2014

your social media strategy: Image source. What are you trying to do with social media, anyway? The study illustrated above indicates that today’s marketers are most likely to use social media for brand recognition, customer loyalty, driving sales, and improving their SEO. Keyword Strategy.

Social Media 98

Social Media Strategy Tips Curation 98

Hootsuite

JANUARY 4, 2023

How do you “do” social media marketing, and how do you get started? In this post, we’ll walk you through everything you need to know about marketing your brand on social media. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Social listening.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

JULY 15, 2021

To maintain momentum, marketers will have to spend even more time combing through social data for insights on what’s resonating with customers. If there’s no time, then expanding your social media department is your only path toward ensuring you have resources dedicated to both strategy and execution.

Social Media 112

Social Media How To Collaboration Team 112

Sprout Social

JUNE 2, 2021

It’s the public social profiles, posts and ads that make it possible to reach a wide audience, but it’s the private, personalized experiences with businesses that bode well for customer loyalty. Starting today, Sprout Social will be expanding Messenger API support for Instagram for customers in phases over the coming months.

API 125

API Instagram Survey Conversation 125

Sprout Social

MARCH 12, 2020

Before moving on, it’s a good idea to do a gut-check and dig into the social data you already have. Use this toolkit packed with templates, cheat sheets and guides to help you cleanse and harness your social data, so you can push your strategy forward. Why brands need a social media monitoring strategy.

Data 95

Data Skills Meme Social Media Management 95

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 123

How To Social Media Management Metrics Team 123

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. There’s a lot of hard work, strategy, and luck that goes into the process–miss any one of the three, and you’re in for a rather bumpy ride.

Social Media 52

Social Media Tools HootSuite Marketing 52