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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? It analyzes and generates both audio and text data.

Process 111
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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Maybe it is an ongoing process and an infinite loop. An engaging rewards or loyalty program with a place for customers to interact with each other could also be considered as a brand community. Or it could be a full-fledged loyalty program where they get rewards for completing different actions. Loyalty Program.

Process 162
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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Koka Sexton

This book provides readers with an in-depth understanding of how to tap into customers’ behavioral instincts in order to drive customer action and loyalty. It teaches readers how to use behavioral science to create persuasive and effective marketing messages that will guide customers through their decision-making process.

Loyalty 81
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

Strategy 124
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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty.

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Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

Loyalty & Advocacy Content for the Customer Journey. If people are already using your hashtags during the buying process, be sure to reward them by sharing their photos on your channels! Collecting and repurposing UGC is a low cost, highly effective content strategy. Gather Reviews & Referrals. Ready to read more?

Loyalty 86
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7 Growth Hacking Strategies for 2021

Oktopost

More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. On the other hand, growth hackers know exactly what works and leverage their marketing strategies to make sure they only yield significant returns. . 7 Growth Hacking Strategies for 2021.

Strategy 144