Oktopost

FEBRUARY 26, 2024

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. In this post, we’ll delve into why B2B organizations need a deeper understanding of social media’s business impact and how specialized platforms like Oktopost can provide tailored insights to refine their social strategy.

B2B 62

B2B Metrics Social Media Social Media Management 62

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Brands 111

Brands Sentiment How To Analysis 111

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 102

Sentiment Analysis Patterns Price 102

Sprout Social

FEBRUARY 15, 2024

It’s vital to track audience engagement so you can be sure your content interests the people who matter most to your organization. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty. And, with higher audience engagement comes stronger brand loyalty.

Engagement 103

Engagement Tips Loyalty Metrics 103

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 108

Process Sentiment Analysis Applications 108

Sprout Social

OCTOBER 19, 2023

This enables marketers to plan, organize and schedule social posts across networks including Facebook, Instagram and LinkedIn with data-driven accuracy. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 118

Patterns Sentiment Analysis Proposal 118

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 74

Social Media Banking Brands Sentiment 74

Hootsuite

MAY 6, 2024

Hootsuite Hootsuite Inbox is a powerful social media inbox tool that equips your social team with all the resources they need to provide your social audience with fast, effective replies that build customer loyalty. Agorapulse Source: Agorapulse Agorapulse offers a social inbox tool for managing organic and paid comments and messages.

Tools 75

Tools HootSuite Team Social Media 75

Sprout Social

DECEMBER 29, 2022

To establish a strong brand reputation, take a stand on issues that matter to your organization and your customers. On TikTok, the brand expertly showcases their mission by connecting their audience with grassroots organizations through Patagonia Action Works. Maintaining customer loyalty. Together, we can make a big impact.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Hootsuite

SEPTEMBER 21, 2023

Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Just because you have a positive sentiment score doesn’t mean that your target audience likes you more than your competitor. Please, please, no need to thank us.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. NER and social listening enable you to get insights in real time to stay ahead of competitors and deepen customer loyalty.

Brands 84

Brands Sentiment Analysis Marketing 84

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 121

Strategy Brands Content UGC 121

Sprout Social

JANUARY 3, 2023

It’s a tool for customer service and nurturing loyalty. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders. It also fosters interest and buy-in for your initiatives across the organization.

Collaboration 120

Collaboration Social Media Team Sentiment 120

Sprout Social

MARCH 9, 2023

Corporate communications refers to the strategies businesses and organizations use to communicate with various audiences both internally and externally. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. What is the function of corporate communication?

Skills 111

Skills Template Templates Travel 111

Hootsuite

DECEMBER 12, 2023

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. This is a great method to make your social media strategy feel more organic.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

FEBRUARY 7, 2023

The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. Organizations leading the advocacy charge have an edge over their competitors. Take IT software company Ivanti.

Buy 92

Buy Curation Statistics Survey 92

Hootsuite

FEBRUARY 5, 2024

This will help you showcase the value of your work and position you as a true social expert within your organization. No other Instagram metric has a bigger impact on organic reach. With a strong understanding of Instagram analytics, you can build reports that really tell a story. So, where do you start?

Analytics 97

Analytics Instagram HootSuite Metrics 97

Hootsuite

JANUARY 13, 2022

Your customers are usually the most prominent cohort you’ll look to gain UGC from, either because you’ve asked for it or because they’ve organically decided to share content about your brand. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Brand loyalists. And with consumers 2.4

UGC 145

UGC Content HootSuite Authentication 145

Keyhole.co

JANUARY 20, 2024

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. Instead of feeling salesy, content feels more authentic and organic. A good social media scheduling tool can help you stay organized. One example of a brand using this strategy is Instant Pot.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. Customer Experience is the perception or impression an organization gives through its customer interactions during the buyer journey. These clues can narrow your results, help discern sentiment, and track changes over time.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. This helps you elevate your customer experience strategy to build loyalty and attract new customers.

Analytics 84

Analytics Conversation Brands Sentiment 84

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. This free advertising can reach new audiences and reinforce brand values, showcasing customer satisfaction to prospective customers in an organic way.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 87

Team Tools Marketing Hubspot 87

Buffer Social

AUGUST 2, 2023

Looking at the overall market sentiment in April 2023, it was clear that there was a lot of uncertainty. I decided to use that sentiment as my momentum catalyst and built a newsletter to give people in-depth insights into trending online business ideas that they could capitalize on as a side hustle.

Newsletter 83

Newsletter Reddit Sentiment Startup 83

agora pulse

NOVEMBER 10, 2020

With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JULY 12, 2022

Responding to a survey conducted by Edelman, 80% of executives said they felt it has never been more important to build resilience in their organizations. Customer loyalty and attrition. And the majority of businesses are not prepared to respond effectively. Stock prices (for public companies). Sales and revenue.

Examples 109

Examples Brands Sentiment Reputation 109

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. And, considering most of this type of organic marketing is free, or of little cost to you, brand advocacy has a lot to offer any brand. One way is through brand advocacy.

Brands 126

Brands ROI UGC Authentication 126

Hootsuite

JULY 6, 2022

And to crowdsource sentiment on your brand. Promote your products with organic posts. You should publish both organic posts and paid advertising. Organic posts help to build your awareness, follower loyalty, and brand personality. Organic posts work best when paired with paid advertising. Download now.

Instagram 117

Instagram HootSuite UGC Influencer 117

BeingOptimist

MARCH 12, 2023

Serotonin release from games is such a powerful motivator that more and more educational organizations are opting for a gamified curriculum. Building a streak Wordle streak is like a loyalty program – a hook that makes you come back for more. The impressive list of names generated in its honor is a testament to this sentiment.

Meme 75

Meme Sentiment Loyalty Education 75

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Why should brands carry out review analysis? Let’s take a closer look. Let’s check out how you can connect with these platforms to gather data.

Review 126

Review Brands How To Analysis 126

Keyhole.co

MARCH 2, 2023

Since Facebook marketing is a completely different animal from Twitter marketing , LinkedIn marketing and so on, there’s a big challenge in keeping your messaging organized and pushing a steady stream of best-fit content. It makes sense: whichever brand wins the most loyalty and makes the biggest splash wins the largest share of the market.

Social Media 52

Social Media Tools HootSuite Marketing 52

agora pulse

JANUARY 3, 2020

Many brands struggle to build a Twitter following and grow their profile organically. ” Nationwide donated toys and gifts to a local charity resulting in organic content, which was then authentically retweeted. Make the most of organic content that showcases your brand in a great light. Consumers met the goal.

Twitter 129

Twitter Tips Influencer Hashtag 129

Likeable

NOVEMBER 13, 2019

After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. To illustrate that point and get your creative juices flowing, we’ve developed some thought starters for holiday campaigns (organized from least to most effort!)

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. Aim to understand your customer’s needs, habits, and sentiments to incorporate them in your social media strategies effectively. 87% of brands use UGC for authentic (and free) content.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. Aim to understand your customer’s needs, habits, and sentiments to incorporate them in your social media strategies effectively. 87% of brands use UGC for authentic (and free) content.

Data 52

Data Social Media UGC Sentiment 52