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How AI insights improve decision making

Sprout Social

Incorporating AI technologies into business operations optimizes performance and pushes organizations toward success and sustainability. Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 105
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What social media tasks to automate and what to personalize

Sprout Social

Organizing regular cross-functional meetings to share insights, discuss priorities and identify opportunities for collaboration. Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty.

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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Brands 107
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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 103
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Instagram Analytics: 2024 Guide to Smarter Results Tracking

Hootsuite

This will help you showcase the value of your work and position you as a true social expert within your organization. No other Instagram metric has a bigger impact on organic reach. With a strong understanding of Instagram analytics, you can build reports that really tell a story. So, where do you start?

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Social commerce: How it works and why you should care in 2021

Sprout Social

These features create new digital storefronts that can be found organically or boosted through paid advertising. . Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. Traditional brand loyalties are wavering as people buy more online.

Retail 135