19 Social Media Metrics That Really Matter—And How to Track Them
Hootsuite
OCTOBER 28, 2019
How to track it: STEP 1 : Determine the attention metric(s) your organization wants tied to brand awareness. STEP 2 : Determine the reporting period your organization wants tied to brand awareness. traffic from a Facebook post vs. traffic from an organic Google search). Cost-Per-Click (CPC). Instead, look to your CPC.
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