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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 108
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The role of AI in creating a more human customer experience

Sprout Social

Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs. These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go.

Sentiment 102
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What social media tasks to automate and what to personalize

Sprout Social

Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty. Enabling employees to share posts from the desktop or mobile app with just a couple of clicks.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S. million, or nearly one in six Americans.

Mobile 225
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A marketer’s guide to natural language processing (NLP)

Sprout Social

These insights give marketers an in-depth view of how to delight audiences and enhance brand loyalty, resulting in repeat business and ultimately, market growth. This has resulted in powerful intelligent business applications such as real-time machine translations and voice-enabled mobile applications for accessibility.

Process 107
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Social commerce: How it works and why you should care in 2021

Sprout Social

Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. The Facebook Shop tab on the platform’s mobile app features products based on user preferences to encourage organic brand discovery. The model is convenient, but it’s far from perfect.

Retail 137
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How to schedule Facebook posts: 3 Ways

Sprout Social

In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. When you use ViralPost, it analyzes your audience’s usage and engagement patterns to determine the optimal times to publish content on your Facebook page. Click Sprout Queue.

Facebook 118