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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. 1 Analytics Tool for Growth Beautiful reports.

Metrics 107
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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. Both the placement formats and the metrics by which you will evaluate effectiveness depend on this choice.

Metrics 52
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How to build a competitive analysis report with examples and tools

Sprout Social

In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools. Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. What is a competitive analysis report?

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4 Free Tools to Measure Your Instagram Success

Waxing UnLyrical

By building an identity on Instagram, Ryan changed my perception of her boutique, and Andi and Jamie have continued to grow my loyalty as a client. Immediately intrigued, I sought out to find some Instagram measurement tools and, of course, they do exist. You can even manage contests using this tool! Please share!

Instagram 279
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How to use AI analytics for targeted business decisions

Sprout Social

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Predictive analytics: Used to predict future trends and outcomes based on historical data using statistical models and forecasting techniques. Enter AI analytics.

Analytics 114
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Is Your Business Using All 4 of These Core Customer Experience Metrics?

The Realtime Report

Is Your Business Using All 4 of These Core Customer Experience Metrics? Behold these eye-opening statistics: 87% of customers share positive experiences. It is important for businesses not to overreact to this metric, because there can be more to the story. Just how important is it to “wow” customers these days?

Metrics 79
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Role of artificial intelligence in marketing

Sprout Social

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. This leads to stronger connections and loyalty that stimulate your sales.

Sentiment 132