Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. Thus, enabling companies to grow and scale faster than before.

Analytics 108

Analytics Sentiment Analysis Patterns 108

Ignite Social Media

FEBRUARY 11, 2021

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts. Social Media Definitions. The “exact” meaning is different per medium.

Social Media 171

Social Media CPC CPA Aggregator 171

Sprout Social

SEPTEMBER 10, 2020

Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Marketers today are laser-focused on metrics (particularly conversions) and growth. That’s exactly why there’s an emerging emphasis on UX for marketers. Why UX for marketers matters so much.

Tips 122

Tips Sentiment Marketing Real Estate 122

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

Process 104

Process Sentiment Analysis Applications 104

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Mindjumpers

JUNE 19, 2012

In its announcement of the launch Facebook released the following statistics that reveal exactly how many people actually want to play games on Facebook: More than 230 million people play games on Facebook every month. Last week, I wrote a blog post about Facebook’s new app center. The Three F’s of gamification.

Foursquare 267

Foursquare Badge Wikipedia Statistics 267

Social Media Strategies Summit

NOVEMBER 28, 2022

Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. And with three-fifths of marketers agreeing video ads drive more clicks than static ads, video should likely be part of your plans.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

AUGUST 4, 2023

While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees? These metrics don’t lie – take a look at our top employee advocacy statistics if you need a little extra convincing.

ROI 48

ROI Loyalty Embedding Metrics 48

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. A few statistics….

SMS 187

SMS Strategy Marketing Discount 187

Keyhole.co

MAY 30, 2023

You can also look for gaps in the market that your competitors need to address. Another thing to look at is your competitors’ marketing strategies. If you notice that your competitors are all advertising on Instagram, that is a good place for you to focus your marketing efforts.

Analysis 52

Analysis How To Marketing Price 52

Social Media Strategies Summit

NOVEMBER 30, 2020

As a digital marketer, you want to benefit from everything this platform has much to offer. The critical question is whether you’re a part of this statistic. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers.

Products 163

Products Instagram Brands How To 163

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 89

Analysis Report Examples Tools 89

Keyhole.co

MARCH 1, 2023

The following five metrics define data quality: Accuracy: the data should correctly reflect facts. However, marketers usually use all-in-one SEO software that consolidates data to provide a complete site performance report. 73% of marketers say that cross-marketing has a great impact on conversion rates. Not convinced?

Data 52

Data Social Media Strategy CPC 52

Keyhole.co

JUNE 30, 2021

The following five metrics defines data quality: Accuracy: the data should correctly reflect facts. However, marketers usually use all-in-one SEO software like SE Ranking that consolidates all data to provide a complete site performance report. Use cross-channel marketing. For example, the average CPC in Facebook is $0.97

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

JANUARY 5, 2023

Thus, many businesses use this photo and video-sharing site for social media marketing. It will show you the strengths and weaknesses of brands while identifying the issues in your social media marketing. You can keep track of important metrics like audience demographics, post impressions, and share of voice.

Analysis 52

Analysis Instagram Tools Sentiment 52

Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. And it’s well within your reach to start using it in your video marketing strategy. But your video metrics will depend on your overarching social goals and platforms you use.

Buy 112

Buy Video How To Template 112

Buffer Social

JUNE 6, 2018

Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy. Social media engagement increases loyalty and generates word of mouth. The benefits of social media engagement seem clear, so why haven’t more brands fully embraced it as a marketing strategy?

Social Media 111

Social Media Engagement Marketing How To 111

Oktopost

FEBRUARY 24, 2022

The LinkedIn Social Selling Index is a unique metric that offers insight into the success of an individual’s or brand’s approach to social media sales. Brand loyalty: If a buyer feels like they can trust a particular supplier’s experience and knowledge, they’ll be more confident buying from that supplier in the future. Key Takeaways.

B2B 171

B2B Brands LinkedIn Social Media 171

Buffer Social

APRIL 5, 2017

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Does this resonate with your marketing experience?

Marketing 108

Marketing Diagrams Skills How To 108

Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Still, many businesses are only just opening themselves up to the possibility of influencer marketing. Some people remain doubtful regarding the marketing power that this group holds.

Influencer 52

Influencer Collaboration Authentication Campaign 52

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Pixlee

SEPTEMBER 27, 2021

With the rise of short-form videos on social media, 86% of businesses are already using video as a marketing tool, and including a video on a company landing page can increase conversion by up to 80%. . That’s why many businesses turn to video testimonials in their marketing efforts. Understand the Full Scope of your Video Content.

Video 52

Video UGC How To Chemicals 52

Oktopost

AUGUST 4, 2023

Utilizing the Right Advocate Marketing Platform Why Turn Your Employees into Advocates? The metrics don’t lie – take a look at our top employee advocacy statistics if you need a little extra convincing. Marketing teams are used to representing the business in public spaces like social media, but others aren’t.

ROI 62

ROI Real Estate Team Social Media 62

Keyhole.co

MARCH 4, 2024

Better engagement builds credibility and establishes brand loyalty. Nonetheless, marketing experts agree that between 1% to 3.5% Here are a few tips you need to keep in mind while planning your LinkedIn marketing strategy: 1. Add facts and statistics to support it. What is a good LinkedIn engagement rate?

LinkedIn 52

LinkedIn Engagement How To Hubspot 52

Convince & Convert

JULY 19, 2011

Guest post by Petri Darby , APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Other Possible Action Metrics We Discussed. Volunteers.

Engagement 122

Engagement Metrics ROI Sites 122

Sprout Social

MAY 19, 2021

3 key social media interaction statistics to focus your strategy. This rich source of new information can improve marketing messaging, surface industry trends and make a substantial impact on your business. The London-based clothing retailer uses listening data to inform business decisions well beyond marketing.

Engagement 131

Engagement Brands Review Influencer 131

Convince & Convert

JULY 19, 2011

Guest post by Petri Darby , APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Other Possible Action Metrics We Discussed. Volunteers.

Engagement 116

Engagement Metrics ROI Sites 116

Keyhole.co

JULY 26, 2023

If you think social selling is for smaller entrepreneurs, then see these statistics: -IBM witnessed a staggering 400% increase in sales thanks to their social selling program. When defining social selling, it’s important to understand how it differs from social media marketing and advertising. Dell made a whopping $6.5

Strategy 52

Strategy Tips Buy Activities 52

Hootsuite

MAY 26, 2021

Think it’s the same as social media marketing ? When you do that, you’re more likely to build trust and loyalty. The social selling index (SSI) is a metric used to measure the impact of a brand’s social selling efforts. Authenticity builds trust — and that, in turn, can become customer loyalty. Spoiler: It’s not.).

HootSuite 145

HootSuite How To B2B LinkedIn 145

Hootsuite

MARCH 31, 2020

Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI.

List 145

List Social Media HootSuite URL 145

Techipedia: Tamar Weinberg

MARCH 27, 2012

Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. Continued use of this online-offline connection with fans often results in exponential growth in engagement and loyalty. Social media can indeed provide a time- and cost-effective way to conduct market research.

Social Media 186

Social Media Real Estate Survey Eventful 186

agora pulse

JULY 9, 2019

Savvy social media managers, however, know how vital metrics and reports can be to seeing what works, what doesn’t, and what needs adjusting in their social media campaigns. So, at Agorapulse, we recently added downloadable reports and metrics for Instagram Stories to help social media managers do just that. Actual viewers.

Instagram 75

Instagram Social Media Metrics Engagement 75

Hootsuite

FEBRUARY 24, 2022

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. By creating original content aligned with the spirit of each platform, your marketing becomes a seamless omnichannel experience instead of “that ad feeling” people are eager to escape from.

Examples 145

Examples Campaign Platform Tips 145

Sprout Social

NOVEMBER 17, 2021

In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. These statistics alone are enough to convince anyone about the potential of using YouTube Live for expanding reach, growing brand awareness and engaging with a large audience.

YouTube 126

YouTube Privacy Mobile Video 126

Rebekah Radice

DECEMBER 5, 2016

So what are the trends shaping 2017, and how will they affect your marketing strategy? Here’s a look at the top trends that could make or break your social media marketing in 2017. Omni-Channel Marketing. Multi-channel marketing is, by now, a well recognized and essential strategy. – Wikipedia.

Trends 146

Trends Social Media Strategy CSR 146

Keyhole.co

DECEMBER 14, 2022

Better engagement builds credibility and establishes brand loyalty. Nonetheless, marketing experts agree that between 1% to 3.5% Here are a few tips you need to keep in mind while planning your LinkedIn marketing strategy: 1. Add facts and statistics to support it. What is a good LinkedIn engagement rate?

LinkedIn 52

LinkedIn Engagement Tips Hubspot 52

Ignite Social Media

DECEMBER 8, 2017

Statistics show that the platform is especially popular among 18-29 year olds , with roughly six-in-ten (59%) using Instagram. When it comes to tracking these metrics, a paid media team is your best friend. Instagram: Instagram is a great way to engage with millennial audiences. Must Have #5: A Community.

Content 99

Content UGC Instagram Social Media 99