Small Business Mavericks

FEBRUARY 7, 2013

Building an e-mail list is one of the most challenging tasks for businesses as they make their first attempt at marketing online. And it can be done using off line, or traditional, marketing methods. Here are three off line ways to build your e-mail marketing list. But it can be done.

List 98

List Newsletter Retail Tips 98

Small Business Mavericks

MARCH 27, 2012

For businesses that use a go-to-client business model, you may wake up one day to find your business’s listing has disappeared from Google’s local search results. Do you provide a service to customer at your business, away from your business, or a combination of both? Serve customers at their location?

List 170

List Google Data Issues 170

Small Business Mavericks

JUNE 3, 2013

I’m not sure whether to be encouraged that 57% of small businesses are actively growing their e-mail list or be disappointed that only 57% are doing so. E-mail marketing is still one of the most powerful ways to engage with customers. E-mail Marketing for Small Business e-mail marketing social engagement Social Media'

Activities 101

Activities List Small Business Training 101

Small Business Mavericks

MARCH 14, 2012

Whether you have an online or offline business, e-mail marketing is still a proven winner when it comes to marketing your business. One common complaint is the difficulty in building an e-mail marketing list. Why is e-mail marketing for small business still a winning way to go?

Small Business 180

Small Business Marketing Fashion List 180

Small Business Mavericks

OCTOBER 2, 2014

Now, marketing isn’t warfare, but there is a real similarity in the idea that strategy has to be flexible. In marketing, this happens when a PPC campaign is cherished despite results, or when a slogan is kept even when nobody but the boss likes it. Here are some ideas, but the list is by no means complete: Goals To Maintain.

Strategy 127

Strategy Marketing Campaign SEO 127

Small Business Mavericks

JANUARY 27, 2014

Is newsletter marketing or blogging more effective for small businesses? ” There are pros and cons to both blog marketing and e-mail newsletter marketing. A blog is the best tool for audience engagement while your e-mail newsletter is the best tool for cultivating a warm list that you can mine for great direct selling.

Newsletter 107

Newsletter Marketing Small Business Social Media 107

Small Business Mavericks

SEPTEMBER 12, 2013

One of the growing interests among serious Internet marketers is the task of creating personas. This is an important task for many marketers because it tells you who your audience is. It says who you should be speaking to, but even more important than that, a good list of personas will tell you how you should be speaking.

Marketing 101

Marketing Construction Small Business Industry 101

Small Business Mavericks

JUNE 6, 2012

Our 4-step online marketing strategic plan is real simple. Identify your strengths and weaknesses and make a list of your core products and services. Make a list of who they are, what they do, and how they do it. Small Business Mavericks can be your road map. Here it is in a nutshell. Take inventory. What do you have to offer?

Marketing 164

Marketing Small Business Course Research 164

Small Business Mavericks

OCTOBER 31, 2014

Sometimes you pick up something at a flea market and have to guess at what it does because you have no idea why that tool exists, but it exists for a reason. Would you add anything to that list? It also works for tools you won’t find at a flea market. I love tools.

Tools 129

Tools Paid Search Automotive Small Business 129

Small Business Mavericks

OCTOBER 16, 2013

Google has a market research tool that few people know about. It’s a simple tool to use, but you can use it to find global markets for expanding your business and conducting alternative keyword research. It’s called Global Market Finder. Tools for Small Business google keyword research keywords Market Research'

Research 101

Research Tools Marketing Adwords 101

Small Business Mavericks

AUGUST 24, 2011

Successful Internet marketers know you can’t stick to one tactic online and hope to succeed. Today’s post is a highlight on three online marketing tactics that have been proven to work over and over again for most marketers who try them. Those tactics are: E-mail marketing. Add it to other tactics that work.

Tools 177

Tools Marketing SEO Social Media 177

Small Business Mavericks

JUNE 1, 2012

Before you start marketing yourself online, you should develop your online marketing strategy. The first step to developing an online marketing strategy is to assess your current state of online marketing. You’ve got to include a search engine marketing strategy in your marketing plan.

Strategy 170

Strategy Marketing Engineering Analytics 170

Small Business Mavericks

AUGUST 28, 2015

Internet marketing has come a long way since the first days of the Web. More tools have been developed to help Internet marketers implement and measure successful marketing campaigns, and when we think about online marketing tools and tactics we often think about search engine optimization, e-mail marketing, blogging, and social media.

Press Release 70

Press Release Directory Tools Marketing 70

Small Business Mavericks

DECEMBER 9, 2013

Businesses that establish a sales funnel swear by e-mail marketing. If you have a mailing list that you send out an e-mail to once a week, you can ensure that a good number of your visitors will revisit your site on a regular basis. Now, let’s say you send a newsletter to your list every week. You should too.

Marketing 105

Marketing Small Business Conversation Newsletter 105

Small Business Mavericks

OCTOBER 14, 2013

E-mail marketing is one of the most powerful ways to market any business. If you look, you’ll probably find that many of your best customers come to you through your e-mail marketing efforts. One reason for that is your e-mail list is a warm prospect list.

Marketing 101

Marketing Small Business List Conversation 101

Small Business Mavericks

AUGUST 16, 2012

Content marketing can take place on your website or offsite. In fact, for the best results you should incorporate both onsite and offsite marketing strategies. But where do you find your offsite content marketing sources? You can write guest content for other bloggers within your niche or that serve the same market.

Content 98

Content Directory Marketing Yahoo 98

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. Are The Yellow Pages Outdated?

Social Media 187

Social Media Marketing Small Business Case Study 187

Small Business Mavericks

MAY 18, 2011

Props to David Jackson for his article “10 Biggest Internet Marketing Myths Exposed.&# These 5 Internet marketing myths come from his list, but I could just as well have created them from scratch. Anyone can succeed at Internet marketing. Internet marketing is a skill. E-mail marketing is dead.

Marketing 150

Marketing Small Business Skills List 150

Small Business Mavericks

APRIL 18, 2013

The reason you decided to outsource your online marketing is because you don’t have the expertise to make it successful. Your Internet marketing consulting firm is going to rely on you for certain information. Here are 5 specific ways some companies sabotage their own online marketing efforts. If not, let them know.

Marketing 105

Marketing Consultant Small Business ROI 105

Small Business Mavericks

MAY 26, 2011

In fact, a recent article enlightened me to some new ways to market a business through Facebook. Local Business Listings – Did you know that you have a Facebook page that anyone can edit? Just think of the possibilities for marketing your business. I’ll have to admit, I don’t know everything about Facebook.

Facebook 170

Facebook Marketing System Comments 170

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets. Why Video Marketing Is Under-Used.

Video 70

Video Marketing Case Study Mobile 70

Small Business Mavericks

MARCH 30, 2015

While the zombie apocalypse isn’t a reality, online marketing is, and there are actually striking similarities. This is a quote from A Survival Guide for the Overwhelmed Online Marketer from Search Engine Journal’s SEO 101 Series. That’s P for Priorities , those basic online marketing survival strategies.

Marketing 70

Marketing Journal SEO Reputation 70

Small Business Mavericks

DECEMBER 18, 2012

It’s no secret that the smaller your budget the more time you’re going to have to give your online marketing to work. If you can only afford $200/month in developing your online marketing strategy , then you won’t – you can’t – be as effective as the company that can afford $2,000/month.

Marketing 96

Marketing Small Business Activities Campaign 96

Small Business Mavericks

DECEMBER 13, 2012

Online marketing opportunities are growing all the time. As the opportunities expand, it becomes more and more important for small business owners to diversify their marketing efforts. Dr. Pete has shared his list of 5 ways to diversify your online marketing. Marketing has always been a diversity discipline.

Marketing 107

Marketing Small Business Google Course 107

Small Business Mavericks

SEPTEMBER 18, 2015

When it comes to Internet marketing, one of the most important things to learn right off the bat is the terminology. That said, here are five Internet marketing terms every small business owner should know: Domain Name – I still talk to people who don’t have a clue about what a domain name is.

Domain Name 70

Domain Name Marketing Small Business URL 70

Small Business Mavericks

MAY 16, 2012

If you are looking to see how a coordinated social media marketing campaigns looks, then there is probably none better than that put together by Ikea. The famous flat pack furniture specialists have created a campaign that combines the power of e-mail marketing, the use of a specialty micro-site, Pinterest and Facebook.

Social Media 107

Social Media Marketing Newsletter Loyalty 107

Small Business Mavericks

APRIL 28, 2012

Marketing was hard work, and it didn’t always come cheap either. It has taken a long time, but those same bricks and mortar businesses are now turning to the Internet to market their goods and services. Their social media marketing campaigns have failed miserably and they are at a loss to understand why.

Social Media 126

Social Media Marketing Publishing Engagement 126

Small Business Mavericks

APRIL 13, 2012

Is video marketing a useful SEO tool? Put together a video that can viral, and you’ll drive that video to top of the search results, and most likely get a mention in the trending topics listed in the search engines. It’s also a great way to utilize an offline marketing event for online purposes.

SEO 105

SEO Video Marketing Engineering 105

Small Business Mavericks

JANUARY 21, 2015

Chris Crum recently shared what not to do in mobile email marketing on WebProNews. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website. This is important, because mobile is how many of us read our emails and respond to them.

Mobile 70

Mobile Marketing Embedding Small Business 70

Small Business Mavericks

FEBRUARY 4, 2013

Can local topics go viral and hit the trending lists? Pay per click marketing. And there is a game people play where they judge the best and the worst Super Bowl commercials. Then there’s the half time show. We won’t even talk about that. But what about local topics? Run a television commercial on your local TV stations.

Trends 93

Trends Marketing Metrics YouTube 93

Small Business Mavericks

SEPTEMBER 20, 2011

E-mail marketing , of course, has always enjoyed high numbers. That’s because it’s relatively easy to get the permission of someone who fits your target profile and then add them to your mailing list. An e-mail list is a hot list.

Eventful 87

Eventful Hubspot Marketing Statistics 87

Small Business Mavericks

JUNE 14, 2011

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. For many reasons, mobile marketing has been slow to grow in the United States. “Mobile marketing in the US has been hindered by relatively slow adoption compared to the rest of the world. .

Mobile 107

Mobile Strategy Wireless Marketing 107

Small Business Mavericks

SEPTEMBER 25, 2015

In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. You’ll find these insights useful, but more importantly, they say something about how important e-mail marketing really is. e-mail marketing that. Sectors Are Leading With E-mail Marketing?

Apparel 70

Apparel Statistics Marketing Retail 70

Small Business Mavericks

AUGUST 20, 2011

E-mail marketing , after twenty years and counting, is still one of the most powerful and effective means of marketing a small business online. Here are 5 reasons you should be using e-mail for marketing in 2011 and 2012. Use a double opt-in process and your marketing will be ten times more effective.

Marketing 107

Marketing Small Business Reputation Cost 107

Small Business Mavericks

SEPTEMBER 13, 2011

Online marketing is getting more and more complicated every day. You have more channels for marketing your message, products, and services than you’ve ever had in your life, but which ones are the most important? When it comes to marketing online, here are a few of the channels you have at your disposal right now, today.

Hubpages 87

Hubpages Directory Marketing Tumblr 87

Small Business Mavericks

MAY 2, 2011

» Why E-mail Marketing Still Works After 20 years (give or take), e-mail marketing is still one of the most efficient and effective ways to promote a business or brand. Since online marketing first took of in the mid-1990s, e-mail marketing has been the No. 1 way that serious Internet marketers made their cash.

Marketing 70

Marketing Case Study Press Release Small Business 70

Small Business Mavericks

OCTOBER 27, 2014

It was a perfect example of why businesses should be controlling their local listings. I added the location (oops) and got the only local franchise listed in a number of directories but no specials. There would have been pizza for dinner if this local franchise had controlled the local listings better.

Directory 102

Directory List Price Sites 102