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The little library that could: Lessons from Orkney Library on being a little fish in a big pond on social

Sprout Social

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. One small library on a remote Scottish island—population 22,000—consistently proves otherwise. — Orkney Library (@OrkneyLibrary) August 24, 2021. The Purrs-day Miaowder Club surely.

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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. But it does require: Giving your content a human touch.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

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Social Media Copyright and Fair Use Rules to Know

Ignite Social Media

It’s so easy to grab music, sounds or images on social media and reuse them. As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise. Fair Use in the Social Media Age. Photo by Giammarco on Unsplash. TikTok even encourages it.

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Open Community Case Study – American Library Association

SocialFish

Community: American Library Association. The American Library Association (ALA) is the oldest and largest library association in the world. Their Story: Like many large national associations, the American Library Association has struggled with a “digital image problem” in the last decade. Content and containers.

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12 Facebook publishing tools for your brand in 2024

Sprout Social

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content.

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Three Keys to Creating Thumb-Stopping Social Media Content

Ignite Social Media

So, you want to create successful social media content? Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens. Does that mean every piece of content that’s published on your brand’s social channels is created only for social? Not exactly.