Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). It is used to identify patterns and trends in data for informed decision-making. What is the difference between AI analytics and traditional analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Examples 123

Examples Social Media Sentiment Influencer 123

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively.

Review 128

Review Brands How To Analysis 128

Convince & Convert

APRIL 12, 2024

55% of consumers discover brands for the first time on social media, according to Sprout Social. Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes. Brand is social and social is brand.

ROI 138

ROI Team Social Media Metrics 138

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. Let’s dive into some more key benefits.

Analysis 94

Analysis Report Examples Tools 94

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

APRIL 17, 2024

Ease of use The best chatbot builders are designed to be user-friendly. These insights let you refine your chatbot’s responses, adjust functionality and enhance effectiveness. Sprout Social Sprout Social is a social media management platform with an integrated chatbot builder. Here are a few to consider.

Hubspot 101

Hubspot Template Templates API 101

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

DECEMBER 15, 2023

You can also take advantage of Sprout Social’s Optimal Send Times feature that analyzes your audience and selects the best times to schedule your content. Use this data to inform and adapt your Facebook strategy. Use the Sprout Queue. You now have a scheduled post. Create your post. The date and times for your post.

Facebook 121

Facebook How To Publishing Analytics 121

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Those are good signs that you should keep using it. Table of Contents What are LinkedIn hashtag analytics?

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Sprout Social

APRIL 25, 2023

billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.

Facebook 115

Facebook How To Aggregator Metrics 115

Sprout Social

AUGUST 28, 2023

Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows. Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement.

Team 88

Team Tools Marketing Hubspot 88

Sprout Social

JUNE 7, 2023

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

JANUARY 24, 2024

Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences. According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social.

Influencer 103

Influencer Brands Collaboration Authentication 103

Sprout Social

JANUARY 11, 2024

Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds.

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

MAY 31, 2023

We spoke to Bedell about her big takeaways on the benefits and drawbacks of using AI in communications roles. In this guide, we’ll cover her tips, along with more advice on how communications leaders can empower their teams to use this technology with confidence. I use it most often for rewrites,” says Bedell.

Sentiment 123

Sentiment Press Release Analysis Team 123

Sprout Social

FEBRUARY 8, 2024

Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses. Comparing your product to your competition highlights areas to improve whether it’s adding additional features or using better quality materials.

Comparison 110

Comparison Analysis How To Sentiment 110

Ignite Social Media

AUGUST 9, 2022

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. Buckle up and get ready to learn everything there is to know about Sprout Social! What is Sprout Social. So, what’s all the hype about? Success Stories. What Features Do They Offer? .

Review 155

Review Social Media Management Price Collaboration 155

Sprout Social

MARCH 29, 2023

As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department. This data underscores the importance of using social in your recruitment efforts. Now, it’s the new norm. It’s a win-win.

Social Media 101

Social Media Strategy Team Review 101

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. That’s why we’re dedicated to creating solutions that elevate even the most sophisticated social strategies, creating a clear line from social insights to return on investment. Customers even described Sprout as a “can’t live without” resource.

ROI 103

ROI Social Media Management Team Study 103

Sprout Social

NOVEMBER 29, 2023

Instagram automation refers to the use of third-party software to manage your account, carry out tasks and/or interact with users without a human present. Uncover important insights about your audience. Sprout Social’s Saved Replies and Asset Library are a perfect example of this. Let’s dig in.

Instagram 115

Instagram Tools Strategy Hashtag 115

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Businesses can then analyze this data to derive actionable insights and develop long-term strategies to gain competitive advantage. What is competitive monitoring?

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

NOVEMBER 30, 2023

Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Use tools like Meta’s Ad Library to see your competitors’ ads. Use their approach as a guide—or try something entirely different to differentiate your brand.

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Atlassian started using Sprout Listening in 2019. in savings over three years.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Take for example, Sprout’s AI-driven Social Media Listening solution. What is intelligent automation (IA)?

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

DECEMBER 22, 2022

As 2022 comes to a close, we’re looking back on our own year in social at Sprout. At Sprout, this year looked a little different since we debuted a new network-specific social media strategy at the beginning of the year. We used these networks to share insights and new perspectives with our audience. Looking back.

Strategy 108

Strategy Metrics Team Social Media 108

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Used car dealers, home repair and health and wellness companies are also some of the most complained about companies. Here is a report from Sprout’s Listening capability.

Reputation 106

Reputation System Brands Knowledge Base 106

Ignite Social Media

NOVEMBER 17, 2022

The social media landscape for businesses has evolved rapidly with more people using social media on daily basis. At this point, 59% of the world’s population uses social media. Users find it easier to use and cost-effective. In fact, more than 31,000 social media managers use the tool daily. Sprout Social .

Social Media Management 113

Social Media Management Social Media Tools HootSuite 113

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies.

Social Media 125

Social Media Sentiment Data Team 125

Sprout Social

MAY 23, 2023

Let’s get into why AI likely won’t be taking your role, and how using AI in social media can help you focus on the impactful part of your role—and less on the busywork. To me, all AI is going to do—if you know how to use the tools right—is help you accelerate your work and decrease how long typical tasks take.” Imagine that.

Team 135

Team Social Media Management Skills Trends 135

Sprout Social

JANUARY 3, 2023

Then, use this information to inform business decisions and improve your brand’s online presence. Imagine the benefits of using their collective IQ to integrate social strategy and data in all aspects of the business. When everyone is on the same page, it makes it easier for folks to share their unique insights and experiences.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Sprout Social

AUGUST 15, 2023

Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. AI tools extract key data points from thousands of social conversations across multiple networks within minutes, giving you actionable insights that impact your market growth and revenue.

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

MAY 15, 2023

That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. You can then analyze the data to uncover insights that will inform your marketing decisions. But the quality of your insights greatly depends on your choice of tools.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Sprout Social

JUNE 28, 2023

Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. This guide will show you how to access and use Instagram Insights to analyze your data. We’ll also share how to use the tool in combination with an advanced social analytics solution to drive results faster.

Metrics 102

Metrics Instagram How To Patterns 102

Sprout Social

NOVEMBER 8, 2023

As a brand, your job is to decipher that emotion, paint an accurate picture of the customer experience and then use that insight to improve future experiences. Improve customer experience Sentiment analysis offers actionable insights that can help you craft experiences tailored to the emotional needs of your customers.

Sentiment 111

Sentiment How To Analysis Review 111