Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Sentiment 112

Sentiment Banking Patterns Hotels 112

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.

How To 99

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Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. Imagine that.

Team 135

Team Social Media Management Skills Trends 135

Pam Moore

APRIL 2, 2024

As businesses strive to stay ahead of the curve and outpace the competition, the integration of artificial intelligence (AI) has emerged as a groundbreaking innovation with transformative potential. AI enables marketers to harness vast amounts of data, automate processes, and gain valuable insights to enable data driven decisions.

Strategy 78

Strategy Marketing Analysis ROI 78

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. This report looks at the current tools used by GTM teams.

Research 140

Research Strategy Influencer Survey 140

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 103

Social Media Team Social Media Management Report 103

Sprout Social

JULY 6, 2022

As organizations and technologies have become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. When I think about data, I inevitably think about social media. billion people are on social. What is social media intelligence?

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

Analytics 85

Analytics Conversation Brands Sentiment 85

Pam Moore

MAY 19, 2023

It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. As a marketing leader, you may be faced with limiting beliefs from members of your team who are hesitant to embrace new technologies, such as artificial intelligence (AI) and marketing automation. Improved data analysis and decision making.

Team 147

Team Marketing ROI Training 147

Pam Moore

MAY 19, 2023

It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. As a marketing leader, you may be faced with limiting beliefs from members of your team who are hesitant to embrace new technologies, such as artificial intelligence (AI) and marketing automation. Improved data analysis and decision making.

Team 148

Team Marketing ROI Training 148

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. And how do they distinguish between individuals, businesses or currencies in data?

Brands 85

Brands Sentiment Analysis Marketing 85

Audiense

JUNE 30, 2020

The case in question is an initiative led by global insurance company MAPFRE and Convosphere - a London-based business intelligence and insights agency - in which they used social listening and audience intelligence as the basis of their methodology.

Case Study 166

Case Study Study Data Insurance 166

Social Media Strategies Summit

AUGUST 28, 2019

What is artificial intelligence marketing? Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. Advancements in Artificial Intelligence are offering companies better ways to do just that.

Examples 200

Examples Marketing Retail Automotive 200

Sprout Social

MAY 31, 2023

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. To safeguard your business, it’s important to customize the final output with your brand’s distinctive tone.

Sentiment 123

Sentiment Press Release Analysis Team 123

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it.

Sentiment 105

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Sprout Social

JUNE 7, 2023

When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. This could be via your social media channels, website, in-store, during events or with your customer care team. Why does brand experience matter?

Brands 114

Brands Sentiment How To Analysis 114

Ignite Social Media

JANUARY 30, 2024

Cary, NC – January 30, 2024 – Ignite Social Media, a pioneer in the social media marketing space, today announced the launch of its latest ebook, “Social Media & AI: An In-Depth Analysis.” “We didn’t just talk about AI; we did AI,” said Jim Tobin, CEO and Founder of Ignite Social Media.

eBook 91

eBook Analysis Social Media Press Release 91

Ignite Social Media

SEPTEMBER 22, 2022

Brandwatch is a digital consumer intelligence platform founded in 2006. in May 2022 which provided tools for social media management. Now offering both consumer intelligence and social media management, Brandwatch provides easy-to-use access for small businesses and large corporations around the world.

Review 91

Review Case Study Social Media Management Airlines 91

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. It’s like preparing for a championship game. What is competitor mapping?

Comparison 110

Comparison Analysis How To Sentiment 110

The Realtime Report

JULY 14, 2023

The Professions That Are Least Likely to Be Replaced by AI While artificial intelligence (AI) continues to advance and become more commonplace, certain professions remain less susceptible to automation than others. Managers Management requires charisma, strategic thinking, and the capability to motivate and encourage teams.

Construction 91

Construction Skills System Small Business 91

Sprout Social

OCTOBER 19, 2023

Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. AI is also helping social teams understand and respond to audiences better.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. For businesses, these investments mean faster, better decisions and a competitive advantage. And social data is at the center of many marketing transformations. Enter Sprout Social.

Team 88

Team Tools Marketing Hubspot 88

Sprout Social

APRIL 17, 2024

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. These bots boost engagement by providing 24/7 support, making businesses constantly accessible. Here are a few to consider.

Hubspot 101

Hubspot Template Templates API 101

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively.

Review 128

Review Brands How To Analysis 128

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. 4 types of data you should track to improve social selling ROI 1.

ROI 62

ROI B2B Organization Platform 62

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 125

Social Media Sentiment Data Team 125

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. What are social media analytics?

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Template 79

Template Templates Social Media RFP 79

Audiense

JANUARY 29, 2020

This article was originally published as a collaboration in the Better, Faster, Cheaper Customer Insight report, by The Social Intelligence Lab. The convergence between digital and traditional in all aspects of marketing has given way to a more strategic and holistic vision of business activity.

Research 121

Research Marketing Collaboration Activities 121

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Data 124

Data Metrics Sentiment Analytics 124

Keyhole.co

AUGUST 28, 2023

In short, YouTube combines video content’s appeal with its immense popularity as a social media platform. It shows why your video marketing strategy isn’t working and offers insights into how to drive better results. While more views give insight into your content’s reach, longer watch times indicate viewer engagement.

Metrics 52

Metrics Analytics YouTube Video 52

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Statista also discovered that 97.4%

Facebook 115

Facebook How To Aggregator Metrics 115

Sprout Social

NOVEMBER 30, 2023

Competition is a normal part of business–and it’s what drives innovation. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes. Search for keywords related to your product or service and see what other businesses rank for them.

Analysis 106

Analysis Sentiment Marketing How To 106