Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Maybe you’d generate more traffic if you switched focus to Instagram and TikTok. This is a massive issue for many brands. Sound familiar?

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Social Media How To Survey Analytics 213

Bill Hartzer

APRIL 4, 2024

This innovative strategy is not just turning heads but also setting benchmarks in the industry, according to recent insights from Dash Hudson, a leading authority in social media management. out of 10 on platforms like Instagram Reels and TikTok, a figure that towers 73% above the industry norm.

Airlines 87

Airlines Social Media UGC Authentication 87

Bill Hartzer

JANUARY 23, 2024

Brace yourselves as TikTok, the reigning star of short-form videos, fails to secure a spot in the top three choices for businesses, with Instagram and Facebook stealing the limelight. Instagram and YouTube steal the spotlight, leaving TikTok in the shadows. times more engagement than their long-form counterparts. . $10

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Report Platform Video Film 95

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Customer-centric strategies. But when customer preferences change daily, how do you ensure your retention strategies drive desired results?

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Sentiment How To Analysis Trends 142

Sprout Social

JUNE 28, 2023

Optimizing your Instagram presence doesn’t have to be a guessing game. Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. This guide will show you how to access and use Instagram Insights to analyze your data. What is Instagram Insights?

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Metrics Instagram How To Patterns 102

Keyhole.co

MARCH 4, 2024

Here are some of them: Instagram: 32 million Facebook: 85 million Twitter: 21.2 Some of their other Instagram accounts include: Netflix India: 7.6 What makes Netflix’s social media strategy successful? Let’s look at what goes into making Netflix’s social media strategy a raging success: 1. million YouTube: 25.4

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Analysis Social Media Strategy Meme 98

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss.

Analytics 97

Analytics Instagram HootSuite Metrics 97

SocMed Sean

FEBRUARY 10, 2022

Is Instagram growing? Last year, eMarketer predicted that Instagram would hit 1.074 billion users worldwide in 2021. Currently, Instagram is one of the largest social media networks online. As a result, many businesses have taken to Instagram to market their companies. Can Instagram be effective for marketers?

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Instagram Strategy Marketing Metrics 162

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place. Select Business assets.

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Instagram Facebook Marketing Features 107

Sprout Social

MARCH 25, 2024

If you’ve opened Instagram recently, you know Reels are big on the platform. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. The short-form video format has quickly become a favorite of both brands and consumers. Let’s dig in.

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Hashtag Instagram Engagement Brands 90

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

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B2B Trends Social Media UGC 117

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns.

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Instagram Tools Strategy Hashtag 115

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

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Analysis Report Examples Tools 94

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. If your answer is anything other than “yes”, you need this social media strategy deck.

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Template Templates Social Media RFP 65

Hootsuite

SEPTEMBER 25, 2023

Actionable insights to help you grow faster. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. We’ve even included a simple (and free!) 1 Analytics Tool for Growth Beautiful reports. Clear data.

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Industry Engagement HootSuite Analytics 125

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape.

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Instagram Sentiment Reputation Hashtag 52

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

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Process Sentiment Analysis Applications 111

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To create an exceptional customer experience, invest in your team’s social media personalization strategy. And not just respond. Learn about your audience on a deeper level.

Social Media 125

Social Media Sentiment Data Team 125

Bill Hartzer

NOVEMBER 17, 2023

The first part of the study, spearheaded by Mindshare’s Worldwide Data Strategy and Insight team, involved a quantitative survey of over 28,000 adults worldwide. These need states displayed significant variations across different markets, reflecting the cultural nuances of each region.

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Social Media Survey Study Collaboration 95

Hootsuite

JUNE 17, 2021

Instagram Live has been trending over the last year. If you’re considering whether it’s a good fit for your brand, you may be thinking, “Hey, having Instagram Live analytics would really help my business understand and level up these videos.”. But in May 2021, Instagram updated its analytics features and enhanced its capabilities.

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Analytics Data Instagram How To 144

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

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Social Media Tips HootSuite Marketing 121

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

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Analytics Social Media Tools Price 179

Ignite Social Media

APRIL 7, 2021

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. Insights such as: A brand Facebook post, on average, reaches about 2.2%

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Organization Social Media Content Analysis 187

Ignite Social Media

AUGUST 9, 2021

Curious who the users of Instagram Reels are? We are breaking down 3 Global Web Index insights of IG Reels users below. Overview of Instagram Reels. Reels is relatively new to Instagram, want a quick recap of what all Reels entails? Growth of Instagram Reels. What Age Group is Watching Instagram Reels?

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Instagram Overview Fashion Newsletter 172

Sprout Social

AUGUST 18, 2022

If you’re an Instagram creator and you’re still using your personal account to share content, you might be missing out on some great features that come with an Instagram creator account. What is a creator account on Instagram? Features of an Instagram creator account. Instagram creator vs. business account.

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Instagram Notification Influencer Data 116

Hootsuite

MARCH 9, 2023

Meta designed Blueprint to help marketers and business owners get the most out of Meta’s marketing platforms. Subjects include areas like audiences, strategy, optimization, commerce, and advertising, among others. This topic covers things like who your audience is, the customer journey, and how to set marketing goals.

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Badge Vimeo Facebook HootSuite 144

Hootsuite

NOVEMBER 21, 2023

This type of competitive tool also helps you analyze your competitors’ social strategy , so you can get a sense of what’s working and what’s not within your niche. Actionable insights to help you grow faster. Competitor analysis is available for X (formerly Twitter), Facebook, and Instagram. Clear data.

Analysis 86

Analysis Tools Social Media HootSuite 86

Buffer Social

OCTOBER 3, 2023

Instagram came into my life — and business — like a breath of fresh air. After many years of trying to get Facebook to surface my content in feeds and a brief, failed dalliance with LinkedIn, I discovered the joys of Instagram. And in the three years since I focused on Instagram, my revenue has tripled.

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Instagram Authentication Curation Analytics 112

Keyhole.co

FEBRUARY 28, 2024

million downloads in January 2024 to becoming an unicorn in the industry, a significant part of this success is due to the brand’s genius social media marketing. But what exactly is the secret behind Duolingo’s social media strategy that made it one of the top educational platforms in the world? From over 16.2 And it paid off.

Social Media 105

Social Media Strategy Meme Education 105

Oktopost

AUGUST 16, 2023

Thanks to a new API update, Instagram has now enabled the sharing of Instagram Stories inside Oktopost. This is a golden opportunity, allowing you to integrate Instagram Stories into your social media marketing strategy in one streamlined workflow. Why is This Update Integral to Your Social Media Strategy?

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Instagram Features API Social Media Management 62

Buffer Social

OCTOBER 9, 2023

Meta's Subscription Model WSJ unveils Meta’s ad-free subscription pricing, impacting ad visibility on Instagram and Facebook – this may affect ad engagement rates. It might be time to re-evaluate your advertising strategies on these platforms. Instagram 1. Facebook 1.

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News Social Media Marketing Facebook 72

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 100

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

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Brands How To Authentication Collaboration 115

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 85

Analytics Conversation Brands Sentiment 85

Ignite Social Media

APRIL 20, 2020

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. As a social media agency, we strategize, create, monitor, and analyze Instagram Stories for many of our clients. At the core of Instagram Stories’ 1.7 Key Takeaways.

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Instagram Brands Marketing Geotagging 183

Sprout Social

FEBRUARY 15, 2024

In this article, we’ll explore audience engagement benefits and strategies. View this post on Instagram A post shared by Sprout Social (@sproutsocial) Shares and resharing Sharing and resharing brand content seems like a simple form of audience engagement. Why is audience engagement important for your content strategy?

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Engagement Tips Loyalty Metrics 106