Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” The simplest way to measure the size of your audience is to use Facebook Ads Manager. This is a massive issue for many brands. Sound familiar?

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Social Media How To Survey Analytics 213

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

Bill Hartzer

JANUARY 23, 2024

Brace yourselves as TikTok, the reigning star of short-form videos, fails to secure a spot in the top three choices for businesses, with Instagram and Facebook stealing the limelight. This insight underscores the surging demand for content that captures attention swiftly. times more engagement than their long-form counterparts. . $10

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Report Platform Video Film 95

Social Media Strategies Summit

APRIL 24, 2024

But Instagram isn’t a silver bullet for your marketing strategy. But they give you valuable insight into what the all-powerful algorithm thinks about your content: a sudden spike or downturn in impressions suggests that Insta is showing your posts to more (or fewer) people. What Does “Good” Look Like? Why Does It Matter?

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Metrics Instagram Engagement Social Media 130

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively.

Review 128

Review Brands How To Analysis 128

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What are the four pillars of AI Analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Keyhole.co

MARCH 4, 2024

Here are some of them: Instagram: 32 million Facebook: 85 million Twitter: 21.2 What makes Netflix’s social media strategy successful? Let’s look at what goes into making Netflix’s social media strategy a raging success: 1. Ultimately, this content marketing strategy helps them increase their conversions.

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Analysis Social Media Strategy Meme 98

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place.

Instagram 107

Instagram Facebook Marketing Features 107

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Ignite Social Media

OCTOBER 23, 2023

But marketers still need to adopt the right approach. As Misi shares, we’ve seen TikTok yield more cost-efficient clicks than Facebook in some cases for Ignite Social Media clients. TikTok Offers Helpful Marketing Tools Beyond efficient paid ads, TikTok provides beneficial tools to inform marketing strategies.

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Conversation Marketing API Analytics 110

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

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Strategy Sentiment Marketing Analysis 129

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Ignite Social Media

JULY 24, 2023

The goal of a social media audit is to gain insights about the current social media performance, identify areas for improvement, and make initial recommendations and informed decisions for the future. A social media audit can help optimize your social media strategies, enhance engagement, increase reach, and drive better marketing results.

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Social Media Analysis How To Syndication 148

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. Twitter communities Join the Twitter Community.

Strategy 52

Strategy Twitter Tips Marketing 52

Hootsuite

SEPTEMBER 25, 2023

Actionable insights to help you grow faster. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. We’ve even included a simple (and free!) 1 Analytics Tool for Growth Beautiful reports. Clear data.

Industry 125

Industry Engagement HootSuite Analytics 125

Buffer Social

OCTOBER 9, 2023

Meta's Subscription Model WSJ unveils Meta’s ad-free subscription pricing, impacting ad visibility on Instagram and Facebook – this may affect ad engagement rates. It might be time to re-evaluate your advertising strategies on these platforms. Facebook 1.

News 72

News Social Media Marketing Facebook 72

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 85

Analytics Conversation Brands Sentiment 85

Jon Loomer

OCTOBER 16, 2020

Targeting strategy is an important aspect of finding Facebook advertising success. One solution is Audience Insights. These are the powerful things that you can discover with Audience Insights. Look, Audience Insights is a relic. Yet, there are still some valuable insights to be found. Filter Your Audience.

Research 205

Research Facebook Privacy Education 205

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s not just a trend—it’s a proven strategy. In this guide, we’re diving into the essentials of B2B influencer marketing.

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B2B Influencer Brands Marketing 119

Ignite Social Media

JUNE 30, 2021

The world of social media marketing is never a dull one, and as the networks continue to evolve and roll out new changes, your paid media strategy must also be adjusted. Too often are businesses only running ads on Facebook and/or Instagram, but advertising capabilities on other networks are becoming more and more robust.

Strategy 144

Strategy Reddit Advertising B2B 144

Ignite Social Media

APRIL 7, 2021

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. Insights such as: A brand Facebook post, on average, reaches about 2.2%

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Organization Social Media Content Analysis 187

Ignite Social Media

JULY 22, 2021

For this reason, running A/B tests should be an ongoing marketing strategy for your business. But it wasn’t until several decades later when marketers started using A/B testing to evaluate direct response campaigns. It provides a means to test your ideas to generate insights and inform your strategy.

Social Media 172

Social Media Statistics How To Campaign 172

Hootsuite

NOVEMBER 21, 2023

This type of competitive tool also helps you analyze your competitors’ social strategy , so you can get a sense of what’s working and what’s not within your niche. Actionable insights to help you grow faster. Competitor analysis is available for X (formerly Twitter), Facebook, and Instagram. Clear data.

Analysis 86

Analysis Tools Social Media HootSuite 86

Ignite Social Media

NOVEMBER 17, 2022

As anyone who spends any time marketing on social media knows, managing all of your accounts can be a real hassle. And here’s the catch — what works on Facebook might not work on Twitter, and vice versa. It’s certainly one of the most dynamic social insight platforms — with social media management features altogether.

Social Media Management 113

Social Media Management Social Media Tools HootSuite 113

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach.

Facebook 121

Facebook How To Publishing Analytics 121

Hootsuite

MARCH 9, 2023

Meta Blueprint (previously known as Facebook Blueprint) courses can boost Facebook ad practitioners’ skills. By the end of this piece, you’ll know everything you need to know about getting Facebook Blueprint certified and whether it’s right for you. What is Meta (Facebook) Blueprint?

Badge 144

Badge Vimeo Facebook HootSuite 144

Keyhole.co

FEBRUARY 28, 2024

million downloads in January 2024 to becoming an unicorn in the industry, a significant part of this success is due to the brand’s genius social media marketing. But what exactly is the secret behind Duolingo’s social media strategy that made it one of the top educational platforms in the world? From over 16.2 And it paid off.

Social Media 105

Social Media Strategy Meme Education 105

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

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Statistics Social Media Video Marketing 142

Ignite Social Media

DECEMBER 7, 2020

Since early last year, Facebook has been putting more emphasis on groups within its platform. This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both people they know and brands. Why Facebook Groups Are Important. Branded Collabs Manager.

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Groups Groups Tips Facebook 200

Ignite Social Media

MARCH 18, 2024

I recently had the chance to go behind-the-scenes with Dave Bradley, the creative director masterminding Duke’s social strategy, to learn the secrets behind their staggering success. This lack of excessive oversight or bureaucracy enabled Dave to be nimble and make decisions rapidly based on insights from the frontlines.

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Social Media Marketing Nielsen Resources 96

Ignite Social Media

MAY 17, 2022

It’s hard to believe that we’ve provided social media marketing services for 15 years now. As social media continues to evolve, so does marketing on these platforms. In this blog post, we’ll look at some of the current trends in social media marketing and make some predictions about what the future might hold.

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Social Media Marketing Proposal Influencer 192

Ignite Social Media

OCTOBER 12, 2021

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. How did your brand handle the infamous Facebook outage?

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Facebook Marketing Eventful Social Media 161

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. But where do you start with building a chatbot? Here are a few to consider.

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Hubspot Template Templates API 101

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. Surveys give you unfiltered insights straight from the source—the customer.

Brands 110

Brands How To Sentiment Metrics 110

The Realtime Report

APRIL 24, 2024

Gathering Priceless Insights Want to know how to make your next event even better? ” Creating FOMO for Future Events When you share the glowing feedback, powerful insights, and exciting moments from your event with the wider world (especially those who didn’t attend), you’re generating major FOMO (Fear Of Missing Out).

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Eventful Survey Loyalty Authentication 91

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

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Brands How To Authentication Collaboration 115