Dave Fleet

APRIL 12, 2011

That’s why I was really interested to see a note from Shashi Bellamkonda on the Social CRM Pioneers group , pointing to some interesting research by Microsoft and Psychster on the effect of companies acknowledging issues via Twitter on the actions and perceptions of customers.

Social CRM 379

Social CRM Cost Microsoft Issues 379

Waxing UnLyrical

MAY 7, 2014

The Complicated Problem of Social CRM. Why: Social CRM isn’t always as easy to set up as it sounds. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn Weekly Roundup: Problem Solving. 4 Ways To Fix Your Facebook Problem.

Social CRM 186

Social CRM B2B Conference Consultant 186

Justin Levy

JANUARY 23, 2013

In case you’re not able to listen to the podcast right now or are wondering a bit more information, I wanted to provide a brief overview of the podcast for you. What is The Socialized Business Podcast? We want to use your feedback, questions and problems with becoming a social business to help guide the show content week-to-week.

Social CRM 275

Social CRM Overview RSS Social Media Management 275

Twist Image

FEBRUARY 18, 2012

In a more simplistic way: if everything you do happens on Twitter , who owns the direct relationship with the consumer? You or Twitter? Twitter owns the data, analytics and information behind it. The Last Temptation of Social Media. The answer may not be as simple as you think. There's nothing wrong with that.

Social Media 108

Social Media Yahoo Social CRM Data 108

Hootsuite

SEPTEMBER 7, 2021

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM?

Social CRM 128

Social CRM Strategy HootSuite Microsoft 128

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Social CRM is still confusing. eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

AUGUST 25, 2022

Scale engagement with tasking and social CRM tools. Manage up to 10 social profiles. Paid social reporting for Facebook, Instagram, Twitter and LinkedIn. By using a management platform like Sprout, your social and customer care teams can save time and increase productivity. Professional .

Social Media Management 121

Social Media Management Cost Social Media Price 121

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Adding a Twitter field to your contact records is only a start. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JULY 31, 2012

Access to Social Signal. This gives Google an end-run way to get Facebook and Twitter and Pinterest and Linkedin activity signal into the Google search algorithm, since they’ve been unable to keep that stream alive via biz dev deals. Launch Adwords for Social. But it’s brilliant. 4 Reasons Google Bought Wildfire.

Google 165

Google Adwords Software Social Media Management 165

Buffer Social

NOVEMBER 14, 2018

“We treasure this information,” Whitney said. “It means we don’t have to start from scratch with every conversation on social. . Whitney Reynolds will be sharing more about the power of personalization during her talk at the Social Fresh conference. Click here for more information or to book your ticket.

Social Media 111

Social Media Hotels Marketing Social CRM 111

SocialFish

OCTOBER 1, 2010

These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure! The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. Dan Zarrella).

Analysis 165

Analysis Social CRM Construction Foursquare 165

Convince & Convert

MAY 18, 2011

How important is speed of response on Twitter? I get creeped out when a brand on Twitter replies quickly to a comment I just made. It may seem inconsistent and fickle, but we don’t always like a fast response to a brand mention on Twitter. Think less about your business and more about appropriate behavior in a social situation.

Twitter 123

Twitter Price Travel Buy 123

Justin Levy

JANUARY 23, 2013

In case you’re not able to listen to the podcast right now or are wondering a bit more information, I wanted to provide a brief overview of the podcast for you. What is The Socialized Business Podcast? We want to use your feedback, questions and problems with becoming a social business to help guide the show content week-to-week.

Social CRM 100

Social CRM Overview RSS Social Media Management 100

Convince & Convert

JULY 29, 2012

This is one of my favorite examples of self-contained social media ROI , from the fast casual chain California Tortilla. These software packages “tag” the lead by link and source, and enable your sales and marketing teams to ascertain total booked revenue that came from particular social initiatives. Not enough.

ROI 140

ROI Social Media Social CRM Survey 140

Proactive Report

MAY 1, 2010

The point of Twitter is that it is real-time. Three Use Cases for Social CRM. Alhtough this article is titled “for social CRM&# , the ideas apply equally to PR. Allen Bonde has good ideas on how to use Tiwtter to inform, listen adn engage. Twitter: More a News Medium Than Social Network.

Social Media 74

Social Media Social CRM Social Networking Analysis 74

Sprout Social

AUGUST 3, 2016

This update brings together contextual information and collaborative tools to help teams seamlessly resolve support issues, nurture prospective leads and deliver an exceptional brand experience on Facebook. Social CRM Tools Offer a Personalized Experience. Context Is Critical to Social Relationship Management.

Social CRM 40

Social CRM Facebook Avatar Collaboration 40

Laurel Papworth

MAY 23, 2010

I mentioned on Twitter that I would like to go to Australia Sharepoint Conference but can’t justify the price of the ticket (not core business for me). So Kerriann contacted me on LinkedIn (not Twitter) and offered me a ticket. Any social media stuff we should know about? Interesting. Deon Taylor , Lionel Gomes Da Rosa.

Sharepoint 63

Sharepoint Conference Social CRM Microsoft 63

Koka Sexton

JANUARY 14, 2013

A place that anyone can go to, get information from and communicate with knowledgable people in their industry. Then there was 2007 when I joined Twitter and it all started to make sense. A Twitter profile should be as mandatory as an email address and phone number for sales people. The Future of B2B Sales is Social.

B2B 92

B2B Social CRM LinkedIn Class 92

Convince & Convert

SEPTEMBER 11, 2011

And Twitter, which “ranks&# tweets to determine trending topics. The smart money in the next five years in social media is not in the provision of information but rather in the interpretation of it. It’s one piece of information that needs to be combined with (ideally) several others to do social CRM well.

Klout 161

Klout Nielsen Influencer Social CRM 161

Social Media Network Marketing

MAY 31, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

AUGUST 2, 2010

Convince and Convert Recommends Facebook Vs. Twitter (The Arkayne Blog) 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Facebook Pisses Off Users. link] Spark Great information from @jaybaer: Everything you ever wanted to know about Facebook. How can I help you?

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Because the real advantage email has over social is data. It’s no contest.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Understand the Context of the Inquiry Match the topic of the desired content as observed in social conversations with the keywords identified in search.

Social Media 141

Social Media Strategy Consultant Blogger 141

Koka Sexton

MARCH 2, 2011

Social Selling University’s (SSU) actionable content and interactive learning modules have been developed by expert instructors, including experienced thought leaders, authors and analysts. Why does social media matter to sales people? Social media marketing grew 50% in 2010 to $1.2 About Social Selling University.

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. You can download it free below. Maybe you will also.

Social Media 117

Social Media eBook Strategy Consultant 117

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Here’s the results for my friend and client Indra Gardiner from Bailey Gardiner in San Diego: Amazing, no?

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 160

Social Media Statistics Strategy Research 160

Webbiquity SMM

MAY 10, 2011

From time to time, write “teaser&# posts informing readers of what content they are missing, but could be getting, as a newsletter subscriber. Link to product information from within your blog posts. Integrate social media activities with your CRM system. A responsive customer support Twitter account?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

MAY 11, 2010

Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide? Answering questions in your niche works very well!

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

MAY 25, 2010

Thanks for sharing this information! Thanks for bringing it to CA conference! link] Jose Huitron Jay, thanks for sharing these outstanding keys. 34% speaks volumes and highlights the fact that there is plenty of room for those who offer true value one service at a time filling needs and making an impact.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Linkedin Groups vs. Twitter. This chart shows usage of five major social outposts by organization type. Podcasts vs. YouTube.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Fink) Twitter Comment As always, great stuff. Sessions start October 5.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JANUARY 26, 2011

Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. Did we write letters to Hertz, Avis, Enterprise, and Budget and ask them to send us brochures so we could make a more informed choice? Social media will travel the same path. Of course not.

Press Release 145

Press Release Foursquare Social Media Travel 145

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. How can I help you?

Social Media 126

Social Media Case Study Strategy Study 126