Convince & Convert

JULY 29, 2012

This is one of my favorite examples of self-contained social media ROI , from the fast casual chain California Tortilla. Drive Social Media ROI with Content Marketing. Remember, social media success is about the wizard, not the wand. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests.

ROI 140

ROI Social Media Social CRM Survey 140

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. And Twitter, which “ranks&# tweets to determine trending topics.

Klout 161

Klout Nielsen Influencer Social CRM 161

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!). How can I help you?

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Community building 116

Community building Social CRM Consultant Posterous 116

Koka Sexton

MARCH 2, 2011

Another is that social media in B2B sales is a growing topic of discussion and people from executive levels down to the individual sales rep are hungry to learn how to leverage new media. Why does social media matter to sales people? Social media marketing grew 50% in 2010 to $1.2 About Social Selling University.

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Because the real advantage email has over social is data. It’s no contest.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Understand the Context of the Inquiry Match the topic of the desired content as observed in social conversations with the keywords identified in search.

Social Media 141

Social Media Strategy Consultant Blogger 141

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. From time to time, write “teaser&# posts informing readers of what content they are missing, but could be getting, as a newsletter subscriber. Link to product information from within your blog posts.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Here’s the results for my friend and client Indra Gardiner from Bailey Gardiner in San Diego: Amazing, no?

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. You can download it free below. Maybe you will also.

Social Media 117

Social Media eBook Strategy Consultant 117

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Those who lack the knowledge of providing useful information or how/what to provide?

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

MAY 25, 2010

Thanks for sharing this information! Thanks for bringing it to CA conference! link] Jose Huitron Jay, thanks for sharing these outstanding keys. 34% speaks volumes and highlights the fact that there is plenty of room for those who offer true value one service at a time filling needs and making an impact.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. How can I help you?

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

JUNE 24, 2010

With Social Media, take a look at Chris Brogan. He doesn't just spew endless bits of information about his product (books, etc.). Go onto Twitter and bitch about Dish Network. Next, go onto Twitter and bitch about AT&T. Do you ever see him talking about insurance on Twitter? They do that for real, right?

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Fink) Twitter Comment As always, great stuff. Sessions start October 5.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. The reality is, there’s never been a level playing field.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. You can be helpful, too. You just first have to find your customers’ pain points. Sarah Barnes Spot on. taxi mike = genius.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Seek Content Inspiration Creating successful social media content isn’t just status updates.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. It’s an information annuity that can’t be replicated elsewhere. RT @jaybaer: Why Content Marketing Matters To Me And Should To You [link] [link] John Lane content marketing = information annuity.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

APRIL 20, 2010

I have stumbled and twittered this for my friends. I have stumbled and twittered this for my friends. I have stumbled and twittered this for my friends. Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. Others no doubt will like it like I did.

Hitwise 117

Hitwise Content Blogger Consultant 117

Visually SM

JULY 27, 2020

Here are 24 of our favorite social media tools for saving time, getting better results, and making the most of every single social interaction. Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. It is one of the most famous social media tools in the market.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. Stelzner on Vimeo.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

JULY 15, 2010

If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. If someone asks a question in a social space, make sure you have an expert on hand that can answer the question if it gets too technical for the day-to-day social listener. How can I help you?

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

APRIL 13, 2010

The larger screen size is great for an information-based app like this one). That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. Tons of applicability for social networking. All of us have influences.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

JUNE 3, 2010

Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. We may be the least vindictive, grudge-holding society ever. .&# How can I help you?

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

MARCH 3, 2010

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. Communicate with Content After strategic thinking, the key to social media success is content creation. First time “as Todd Defren says&#.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

MARCH 23, 2010

thanks meganzuniga While it's true the reason first time visitors go to your blog is because they wanted some information. So much more can come to a blog when it is more than just giving information. I rarely communicate with the end. they were like strangers. I think it works everywhere, in real life or in the internet.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. I wish more twitter users understood this. I wish more twitter users understood this. link] jaybaer Thanks Jordy.

Social Media 129

Social Media Consultant Health Care Questions 129

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? Market interest has remained fairly strong since then. 1) Infusionsoft. .

Social CRM 196

Social CRM Tools Sample Samples 196

Convince & Convert

AUGUST 18, 2010

What’s the hot new trend in social media that we can bring to our clients? Better question: How can we optimize and improve our existing social media programs? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? How can we make a viral video that gets thousands of views?

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

Second – Are there any special types of information you’ll need? but I hadn’t heard that they actually delete or purge information after a certain amount of time. Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. That said there are some options.

Social Media 157

Social Media Radian6 Strategy SM2 157