Sprout Social

OCTOBER 4, 2023

Report on UGC and influencer content with Tags—River Island There’s no denying the importance of creator and influencer partnerships. London-based retailer River Island uses Tags to make this reporting process easier. This strategy uses customer care questions to inform content, and vice versa.

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Strategy Brands UGC Marketing 123

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. David Outerwear is a men’s clothing retailer, focused on leather jackets, coats and accessories. If you’re looking to increase your audience’s trust in your brand or product, UGC might be the way to go.

Examples 114

Examples Brands Facebook Retail 114

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

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Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

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UGC Widget Retail Discount 52

Harp Interactive

MARCH 16, 2011

It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves. Not only does UGC provide powerful purchasing influence, it also includes thousands of indexable words… words that expose your brand infinitely more to search engines such as Google and Bing.

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Influencer Bazaarvoice UGC Review 276

Hootsuite

JULY 6, 2022

Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). UGC is a persuasive form of free advertising. Encourage people to post and tag your products in photos, then make the most of any UGC that comes your way. They then repost people’s content on their feed. Try it Free.

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Instagram HootSuite UGC Influencer 117

Pixlee

DECEMBER 22, 2021

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Robert Cialdini first explained the concept of “social proof” (sometimes called “informational social influence”) in his 1984 book “Influence.” Sharing case studies from clients.

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UGC Marketing Mobile Review 52

Pixlee

APRIL 11, 2022

Social user-generated content (UGC) and influencer marketing are prime evidence brands harnessing social proof techniques for ecommerce purposes, especially on social media. In fact, UGC is 50% more trusted than traditional branded content. And, brands can make community content shoppable on their websites with Pixlee. .

Real Estate 85

Real Estate UGC Virtual World Apparel 85

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. And the most prominent of all is UGC. Let’s check out the companies leveraging UGC. Bonus: You can add campaign hashtags and keywords to Keyhole.

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Social Media UGC Content Loyalty 52

Pixlee

APRIL 5, 2021

After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Despite this, many brands are thriving through a strategy built largely on user-generated content (UGC). Why Content Shifted: UGC Strategy. The Increasing Need for Content .

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Ignite Social Media

MARCH 19, 2019

A brand may want to showcase a recipe, styling tip or traveling information located in another place. A retail brand could put together an outfit or room design from start to finish to inspire users to buy products or create something similar. If your audience shares a lot of UGC, your Stories are a great place for those images.

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Instagram UGC Retail Eventful 130

Pixlee

JANUARY 3, 2022

Polishing up your product content with persuasive details and user-generated content (UGC) better supports your social commerce strategy. When comprehensive and correct, they empower customers to better find your products and make informed purchasing decisions. Social content enrichment via improved product information.

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Products UGC Badge Widget 52

Waxing UnLyrical

JUNE 4, 2014

Retail companies the world over are taking to holistic commerce and everything it brings to the table. Author information Daniel Cohen Owner & Lead Writer at RedShift Writers Daniel J. Other industries should take note immediately. Customer feedback system and process sophistication. Please share in the comments below.

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Content UGC Community building Hotels 253

Keyhole.co

MARCH 7, 2023

Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. Brands like GoPro extensively use UGC to promote their product. This increases engagement and helps build trust and credibility with your audience.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Pixlee

NOVEMBER 19, 2020

Use Social Media User-Generated-Content (UGC) In Emails To Build Your Brand. Go beyond traditional creative with UGC. In this internet age, UGC can be regarded as a digital form of word-of-mouth, reaching more people with the ubiquity of social media networks. Run a Social Media Contest Through Emails.

Social Media 52

Social Media UGC ROI Newsletter 52

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Especially with photoshoots canceled, and branded content creating rifts with consumers, UGC can work two-fold to build a better brand image.

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Strategy UGC Loyalty Sentiment 59

Sprout Social

DECEMBER 16, 2020

The social experience they create is informed by the work of everyone at Jeni’s. Just like the traditional retail experience, social feeds can become hectic during the holidays. As a result, they not only rely on their own curated content, they also have ample opportunities to repost UGC that fits right into their motif.

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Curation UGC Feed Feedly 120

Pixlee

APRIL 2, 2019

Beauty brands such as Madison Reed highlight customer testimonials and selfies on their websites to give potential customers informed and unbiased opinions on their products. Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers.

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Strategy UGC Hotels Marketing 59

Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Old Navy is a clothing and accessories retail company that focuses on giving customers stylish looks for affordable prices.

UGC 59

UGC Brands Apparel Content 59

Pixlee

MAY 2, 2019

For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Taking the steps to build your community pays incredible dividends for retailers on the hunt for word of mouth marketing, authentic product feedback, and positive user-generated content. Focus on Content.

Retail 68

Retail Authentication UGC Case Study 68

Keyhole.co

MAY 9, 2023

Collect user-generated (UGC) content: Encourage participants to create content relevant to the brand. This can build a library of UGC assets and accelerate your marketing efforts. Gather valuable insights and feedback: A giveaway is an effective tool to gain in-depth audience information.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Pixlee

MAY 21, 2019

The bottom line: reducing friction has a direct impact on sales, as customers are more likely to complete the checkout process when they don’t need to repeat actions or offer extraneous information. When it comes to explaining and showing the use of a product, customers expect to glean a lot more information than a simple description.

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UGC Apparel Compete Communities 71

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

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Social Media SMS UGC Marketing 67

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 99

Retail Social Media UGC How To 99

Sprout Social

FEBRUARY 23, 2022

Food for thought: social media for retail is all about having an omnichannel presence. Select Public Business Information. Given that UGC can boost product page conversion rates by up to 64% , this is all the more reason to earn more customer shout-outs. Featuring people (think: influencers and UGC) whenever possible.

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Instagram How To UGC Real Estate 130

Sprout Social

JULY 6, 2020

It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! Similarly, Red Bay Coffee joined the call for major retailers to pledge 15% of their shelf space to black-owned businesses: View this post on Instagram. Spread the word. Like the wine? A post shared by Robin + Andre?a

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Strategy Social Media Organization Education 145

Later

NOVEMBER 14, 2018

Between Black Friday and Christmas, 30% of all annual retail sales take place. And for some kinds of retailers, such as jewelers, it’s even higher. Instagram’s shoppable posts allow you to add product information tags to your feed and Instagram Stories posts. Tip #6: Create Gift Guides with Instagram’s Shoppable Posts.

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Instagram Tips Marketing UGC 58

Pixlee

AUGUST 29, 2019

Their agenda, found in their mission statements and UGC, is to make life better – not just through the retail bliss of buying something, but through purchasing from a brand that aligns holistically with their beliefs. . Good Marketing? Perhaps More. The post What Supergoop!

Brands 40

Brands UGC Comparison Retail 40

Hootsuite

JULY 4, 2022

The Royal Bank of Scotland partners with TikTok influencers to create user-generated content (UGC) on a range of money-related topics including money-saving tips for students, advice for buying your first home, and ways to avoid financial scams. The bank’s content strategy performs really well, with some videos gaining over 2 million views.

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Questions Banking Insurance HootSuite 104

Later

OCTOBER 29, 2020

In fact, up to 30% of all US retail sales are expected to happen on digital channels this year! . For example, if you want to grow your following, this will inform things like the type of prize you pick, the rules for entry, and your long-term plan for keeping new followers engaged with your content. Ready to get in on the action?

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Social Media Marketing Instagram Campaign 62

Social Media Strategies Summit

AUGUST 11, 2022

Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Instant Pot shows that’s simply not the case because its Facebook Group is 100% reliant on user-generated content (UGC). Image source. million members today. Image source.

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Examples Communities Brands Forums 227

Sprout Social

OCTOBER 19, 2016

User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. Social media contests pose a great opportunity to drive people to your site in order to fill out personal information for a chance to win a prize. Increase Social Media Leads.

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Social Media How To Directory UGC 40

Sprout Social

OCTOBER 13, 2021

The retail giant regularly partners with influencers and celebrities to showcase new product lines and seasonal favorites. Video is one of the top ways we consume online information. Shoppable UGC. Feature shoppable UGC gathered from customers, showcasing them on your own social feeds, website homepage and product pages.

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Buy Brands Apparel Content 139

Sprout Social

NOVEMBER 16, 2021

For the sake of understanding how social media can increase sales, focus your analysis on owned content that includes information about your products or services, promotions and links to your website. Thanks to emerging functionality across social platforms, everything from video to UGC can turn into a conversion opportunity.

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Social Media UGC Analysis Conversation 140

Ignite Social Media

DECEMBER 12, 2017

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. Take what you learn from your audience to inform future content. If you have a retail location, go in-store and get some content!

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Social Media Content UGC Influencer 239

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? You could use a Facebook Group to share information about events, tutorials, UGC (with permission and credit), or customer success stories. Select Templates and Tabs.

Strategy 100

Strategy Brands Facebook How To 100

Pixlee

OCTOBER 12, 2020

Creating the best user experience on an ecommerce website means the content has to be relatable, authentic, and informative. User-generated content can fill a lot of this niche and pairs nicely with 3D Modeling, which presents many new opportunities for brands to get high-quality UGC. . Something that’s worth sharing. .

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