Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 102

ROI Influencer Marketing Survey 102

Sprout Social

APRIL 29, 2024

You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. How to identify the right Instagram influencer for your UK brand?

Influencer 62

Influencer Instagram Brands Fashion 62

Ignite Social Media

JULY 24, 2018

When influencer marketing first started, there weren’t many male influencers. Times have changed, and there’s no shortage of social channels to go to if you’re looking for a male opinion. Looking for some travel destination tips? Former stockbroker on Wall Street turned traveler. Traveling on a budget?

Influencer 113

Influencer Travel Fashion Blogger 113

Ignite Social Media

JULY 13, 2021

Social media is meant to be one thing and one thing only – and that’s social, right? This may not be surprising if you work in social media since this trend with needing customer service on social has been growing very quickly, especially over the past year.

Social Media 210

Social Media Brands Startup Loyalty 210

So Influential

MARCH 25, 2021

There’s no doubt that social media is booming. For social media influencers, that means having a massive audience that can make them overnight sensations. For social media influencers, that means having a massive audience that can make them overnight sensations. Life Hacks.

Influencer 52

Influencer Types Social Media Content 52

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

Influencer 145

Influencer Trends Marketing Guidelines 145

Likeable

MAY 25, 2021

If you’ve spent some time on social media, you are probably familiar with the term “social media influencer”: a popular persona online who has the ability to sway public opinion on any specific topic. . In fact, a study in the UK found that 17 percent of kids want to be influencers when they grow up.

Influencer 58

Influencer Collaboration Sentiment Buy 58

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Platform 115

Platform Social Media Tumblr Reddit 115

Ignite Social Media

FEBRUARY 15, 2018

Since February is Black History month, we thought we’d do a special highlight of a few great African-American influencers. She’s a travel junkie and avocado lover who classifies her style as “Tomboy Chic”. The post 8 African American Influencers to Follow appeared first on Ignite Social Media - The original social media agency.

Influencer 108

Influencer Fashion Travel Sample 108

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

Influencer 108

Influencer Campaign How To Marketing 108

Pixlee

MARCH 7, 2019

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Turn to Influencers to Reach Any Demographic. There is a reason why the Fyre Festival relied primarily on influencer marketing: it works. Micro-Influencers for the Win.

Travel 63

Travel Hotels Brands UGC 63

So Influential

AUGUST 18, 2020

Being a social media influencer is no longer just a hobby, but a serious career option. Influencers are in demand both from brands and their huge following. Brands want to collaborate with influencers who have a good fan following to promote their products and services. Step 1: Find Your Niche.

Influencer 52

Influencer Social Media How To Hashtag 52

Sprout Social

AUGUST 1, 2019

Reviews for local businesses are everywhere. From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. Reviews can also offer you an opportunity to identify flaws in your business or operations.

Review 100

Review Strategy Hotels Survey 100

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

Sentiment 107

Sentiment Banking Patterns Hotels 107

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. Diversity in Influencer Marketing #1: Sashagai Ruddock.

Influencer 65

Influencer Travel Marketing Instagram 65

The Realtime Report

JUNE 4, 2019

As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. Focus On The (Positive) Reviews. Hotel Marketing Tips You Simply Can’t Ignore.

Hotels 161

Hotels Tips Marketing Affiliate marketing 161

agora pulse

NOVEMBER 13, 2019

If you’re looking for the best social media agency for your company’s needs, Social Agency Scout can help. Do you need help from an agency to deliver social media services? Having all the skills in-house to deliver a full range of social media services is difficult. Explanation.

Social Media 95

Social Media Directory Skills Training 95

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Build brand affinity.

Social Media 111

Social Media How To Hosting Hashtag 111

Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play.

Social Media 59

Social Media Apple Trends Reputation 59

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Understanding influencer marketing and micro-influencers.

Influencer 75

Influencer Strategy Marketing Survey 75

Pixlee

FEBRUARY 8, 2021

Social media helps us connect with friends, family, and even strangers from halfway around the world. However, social media can also breed negativity, which can affect people’s mental health. For some people, affirmation on social media in the form of likes and comments can affect self-esteem.

Social Media 97

Social Media UGC Marketing Communities 97

SocMed Sean

FEBRUARY 22, 2022

Influencer marketing agency Mediakix defines it as, “a digital content representation of its author’s everyday life and interests.” People who manage general lifestyle blogs may publish articles on parenting, crafts, product reviews and more all on the same website. Lifestyle Blog Idea #1 – A Passion-Focused Travel Blog.

Travel 130

Travel Review Affiliate marketing Blogger 130

Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145

UGC Content HootSuite Authentication 145

Keyhole.co

MAY 3, 2023

Skincare brand Drunk Elephant uses the #TheLittles hashtag to showcase their travel-sized products. Identify Brand Advocates & Influencers When identifying possible influencers for your brand, your best bet is to choose people who most organically mesh with your product or service. Which Hashtag Metrics Should I Track?

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. Community is a vague word though. What does it all mean?

Communities 85

Communities Products Company Strategy 85

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Altering existing strategies can be difficult, too. Identify: One or Two Primary Audiences.

Template 52

Template Templates Examples Social Media 52

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Video 144

Video Social Media Strategy Film 144

Later

APRIL 5, 2019

If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! What is an Influencer Media Kit & Why Do You Need One? How to Create an Influencer Media Kit.

Template 78

Template Templates Influencer How To 78

Hootsuite

JANUARY 16, 2023

Its unique combination of social media and book reviews has revolutionized how people find new books to read. And who are some of its top influencers? Now, it is one of the world’s biggest social media communities for books. But what is BookTok? How do you get started on BookTok? BookTok has over 29.1

Review 100

Review HootSuite Library Influencer 100

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! New York: 11:00am EST (16:00 UTC).

Statistics 67

Statistics Social Media Marketing Instagram 67

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

Small Business 56

Small Business Influencer Template Templates 56

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening. Create a brand analysis.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Pixlee

APRIL 4, 2019

User-generated content is possibly one of the greatest hallmarks of social media platforms. The overwhelming popularity of social media platforms like Facebook, Instagram, YouTube, and Twitter each represent unique facets of your community and offer content that can be used in dynamic ways. Future Platforms.

Platform 69

Platform UGC Social Media Content 69

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111

Examples Social Media Instagram Hashtag 111

Sprout Social

JULY 6, 2022

Travel and Tourism. How to find your own best times to post on social media. Being armed with the best times to post on Twitter is a great start to any social media content calendar , it’s important to see how the data translates to your specific industry. Consumer goods social media resources.

Twitter 101

Twitter Tourism Travel Education 101

Sprout Social

DECEMBER 29, 2022

Social media is a great way to build and maintain loyalty. Your audience is already invested in your brand story , so use social media as a way to expand on your social proof and foster brand advocacy. They spread information about your brand, tell their friends and give honest reviews.

Reputation 89

Reputation Sentiment Loyalty Nielsen 89