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Changes in News Delivery Give New Power to Press Releases

Proactive Report

This has wrought some major changes in how journalist go about news gathering and reporting. We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. 64% have broadband at home.

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State of the Media 2017 | PR & Earned Media

Proactive Report

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media. The disruption of the media business impacts journalists’ productivity and performance, making the relationships between brands, trusted newswires, journalists and influencers even more vital than ever.”

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The 5 social-first corporate communications skills you need to level up your career

Sprout Social

Social gives consumers the power to mobilize en masse—which can radically impact market behavior. Creating an investor relations-specific social presence can help your brand engage more proactively with business audiences like investors, analysts, and market and finance reporters. Employer brand. Media relations .

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Is E-mail Marketing More Effective Than Social Media Marketing?

Small Business Mavericks

At least, that’s according to data reported on WebProNews recently. The data suggests that 19% of respondents rated promotional e-mails as influencing their visits to websites. When it came to communications, 64% preferred promotional e-mails compared to 25% traditional snail mail, 8% social media, and 5% for mobile phone.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Personal analytics has a feature called SmarpScore, which makes it easy to measure how one’s professional influence progresses over time. You can also access rich reports that drill down into each team member’s app use, including logs of logins, posts viewed and shared and even devices used.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Personal analytics has a feature called SmarpScore, which makes it easy to measure how one’s professional influence progresses over time. You can also access rich reports that drill down into each team member’s app use, including logs of logins, posts viewed and shared and even devices used.

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12 of the best competitive intelligence tools for marketers

Sprout Social

According to Crayon’s 2023 State of Competitive Intelligence Report, 66% of stakeholders say competitive intelligence (CI) is important to their success. Whether it’s tweaking pricing, developing new features, increasing budgets or partnering with other firms—knowing the market directly influences your business strategy. The challenge?

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