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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video.

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Changes in News Delivery Give New Power to Press Releases

Proactive Report

This has wrought some major changes in how journalist go about news gathering and reporting. We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. 64% have broadband at home.

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Facebook Customer Satisfaction Score Hits Record Low

The Realtime Report

The report indicates that an absence of traditional advertising and a superior mobile product led to Google+’s higher rating, while users complained about ads and privacy concerns on Facebook. But I expect Google to leverage its multiple properties and mobile capabilities to attract users at a rapid pace.

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How to Change Your Twitter Handle on iPhone, Android, or Web

Hootsuite

In this article we’ll go over how to change your Twitter handle from a mobile app (Apple or Android) or desktop computer. Mercedes Benz has a different Twitter handle for their press releases and media requests: @MB_Press. This can be done by clicking on the account’s profile and pressingReport.”

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This Week in Social Media – 8/7/2013

Social Media Marketing

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. And the gap is only going to widen.

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Navigating Meta’s Quarterly Earnings Reports

Jon Loomer

Quarterly earning reports from Meta can stir interest among advertisers and data watchers. Advertisers might be interested in key platform usage data, but information may not always be easy to find within the formats of Meta’s presentation slides and press releases. Our tool has been developed with advertisers in mind.

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Social Networking Stats: LinkedIn Tops 259 Million Members, #RLTM Scoreboard

The Realtime Report

Unique users are up 49% year-over-year, including both desktop and mobile. Total pageviews for mobile and desktop increased 72% year-over-year. Increased member growth and engagement helped drive strong financial results in the third quarter,” said Jeff Weiner, CEO of LinkedIn, in a press release. “We