| |  Influence + Sentiment + Social Media |
| Page 1 of 4 | Previous | Next | SOCIAL MEDIA CITIZENS MARCH 10, 2010  Jim Sterne on social media metrics: reach, influence, sentiment. I asked Jim what metrics and KPIs marketers should take into account regarding social media marketing. But I also wanted to know what he thought about all these new metrics and KPIs “social media mavens” are introducing all the time. This is what Jim answered: “Social media KPIs are all dependent on the individual organization and its goals. Valid XHTML 1.0 | UNSPOKEN MAY 24, 2012 Who Are The Influencers and How DO We Find Them? In my last blog, “ Clout vs. Klout – Or the Real Meaning of Social Influence ,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?” ” Is there some way of identifying those people who are connected to a critical mass of easily influenced people? Digg Digg. | | | | | |
| WEBBIQUITY SMM OCTOBER 13, 2010 What’s the Best Social Media Monitoring Tool? It Depends The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention. Social Media Monitoring. | UNSPOKEN JULY 16, 2012 Paradox of Online Influence spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. huge myth is forming which says that online popularity equals online influence. Based on this myth, tools which purport to measure online influence are popping up like mushrooms on a rainy day. The definition of influence is simple… influence is changing behavior. Quite simply, they do not. | SPIN SUCKS OCTOBER 4, 2011  Eight Tools for Social Media Listening There are five steps in social media we always recommend to new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening. The media landscape has changed and print journalists are no longer the only ones with influence. | PAUL GILLIN AUGUST 9, 2012 How Twitter Amplifies a Customer Attack Twitter is the enigma of social networks. When seeking updates on a breaking news story, Twitter is often a much better source than the traditional media. People with large Twitter followings can quickly magnify a complaint with a single retweet, and the media has learned to use Twitter both as an amplifier and a leading indicator of developing news. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. It’s fine to retweet via other accounts that you own or influence. | | | | | | | |
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PR AT SUNRISE | THURSDAY, JULY 12, 2012  Hungry for Social Media Measurement Standards?
Don’t know about you, but I’ve been starved for standardization in social media measurement and analysis for ages. Thanks to a cross-industry collaboration of PR trade bodies; social media analytics, advertising and word-of-mouth associations, and a handful of blue-chip client companies, progress is definitely being made. The work follows the AMEC Barcelona Principles in 2010 and the AMEC Valid Metrics Framework in 2011 , both of which established preliminary methods for measuring social media. Steps to Achieving Social Media ROI ( Social Media Today). MORE >> -
PAMORAMA | MONDAY, DECEMBER 21, 2009  Measuring Social Media ROI
pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. This means that companies are jumping into the social- media pool without actually accounting for how it will impact their business and what, if any, value it will add. MORE >> -
DAVE FLEET | WEDNESDAY, OCTOBER 5, 2011  Return On Influence Can Return From Whence It Came
The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. To quote the post: “Divide the total revenue generated via social efforts by the number of social media fans and followers, and you get a per-fan/follower value.” ” There you have it – your “new” ROI – return on influence. Tweet. Really? Tweet. MORE >> -
WEBBIQUITY SMM | MONDAY, AUGUST 23, 2010  The Social Media ROI Debate
Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? Among social media pundits, the debate rages on. The “yes&# crowd argues that of course social media can be measured, and must be in order to demonstrate value to the business. MORE >> -
BILL HARTZER | WEDNESDAY, MAY 26, 2010 Best Social Media Monitoring Tools
More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. MORE >> -
- Leverage the Difference Between Online Influence and Popularity to Your Advantage UNSPOKEN | THURSDAY, APRIL 5, 2012
- Can buzz about brands on social media really influence share prices? FRESHNETWORKS | WEDNESDAY, SEPTEMBER 7, 2011
- Four Metrics for Measuring Social ROI MINDJUMPERS | FRIDAY, JANUARY 25, 2013
- Social Media Tools List: +100 Social Media Tools SOCIALNOMICS | TUESDAY, MAY 22, 2012
- The Ultimate Social Media Etiquette Handbook TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, DECEMBER 10, 2008
- Six FREE Tools To Measure Social Media for Business PWB MARKETING BLOG | MONDAY, OCTOBER 10, 2011
- U.S. Election 2012 & Social Media: 5 Must-Reads FIREBELLY | MONDAY, NOVEMBER 5, 2012
- What Traits Define a Social Media Marketer? TECHIPEDIA: TAMAR WEINBERG | TUESDAY, JULY 8, 2008
- Why Komen Was Destined to Clash with Social Media SOCIALFISH | MONDAY, MARCH 5, 2012
- Social Media Answers THE RELATIONSHIP ECONOMY | MONDAY, OCTOBER 24, 2011
- 100+ Social Media Monitoring Tools PAMORAMA | TUESDAY, OCTOBER 12, 2010
- 31+ of the Coolest Social Media, Search and Web Tools of 2010 WEBBIQUITY SMM | MONDAY, JANUARY 24, 2011
- Why Your B2B Social Media is Failing (And What to Do About It) PWB MARKETING BLOG | THURSDAY, OCTOBER 13, 2011
- How Fast Company Confused Ego with Influence BRASS TACK THINKING | TUESDAY, JULY 6, 2010
- Finally Unlocked- The Social Media ROI Formula MR. RYAN CONNORS | SUNDAY, NOVEMBER 18, 2012
- Twitter Lists as a free social media monitoring tool FRESHNETWORKS | THURSDAY, NOVEMBER 26, 2009
- What’s hot in social media – February 2012 round up FRESHNETWORKS | FRIDAY, MARCH 2, 2012
- Social Media From A to Z: A Glossary PAMORAMA | WEDNESDAY, JUNE 30, 2010
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | MONDAY, SEPTEMBER 20, 2010
- Businesses Need to Act like Everyone has a High Klout Score SOSHABLE | TUESDAY, NOVEMBER 27, 2012
- Upcoming Sentiment Analysis Symposium & Web Journal – May 2nd -6th, 2012 WEB METRICS GURU | SUNDAY, MAY 6, 2012
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | TUESDAY, SEPTEMBER 21, 2010
- 55 (of the) Best Social Media Tips, Tactics and Tools of 2010 WEBBIQUITY SMM | MONDAY, FEBRUARY 7, 2011
- Measuring the Immeasurable PAUL GILLIN | THURSDAY, SEPTEMBER 15, 2011
- Social Media’s Role in Finance SOCIALNOMICS | TUESDAY, MAY 17, 2011
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | TUESDAY, SEPTEMBER 21, 2010
- 5 Objectives for Social Media Measurement BRASS TACK THINKING | WEDNESDAY, JUNE 16, 2010
- 38+ Cool Social Media and Web Tools and Reviews WEBBIQUITY SMM | MONDAY, APRIL 9, 2012
- 5 Reasons to Review Your Social Media Strategy SAMIR BALWANI | TUESDAY, SEPTEMBER 14, 2010
- Paradox of Online Influence UNSPOKEN | MONDAY, JULY 16, 2012
- 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013 PAMORAMA | SUNDAY, MAY 12, 2013
- Interview with Social Media Influencer: Dr. Dave Chaffey SOCIAL MEDIA CITIZENS | WEDNESDAY, JUNE 1, 2011
- Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform THE REALTIME REPORT | WEDNESDAY, DECEMBER 12, 2012
- How Social Media has Changed Political Campaigns SOSHABLE | SUNDAY, DECEMBER 11, 2011
- Social Media–What Do I Do With All This Data? JANET FOUTS | MONDAY, OCTOBER 25, 2010
- Interview with Social Media Citizen: Richard Sedley SOCIAL MEDIA CITIZENS | TUESDAY, NOVEMBER 2, 2010
- The Ultimate List of Social Media Surveys, Research Reports and. GAURAVONOMICS | SATURDAY, OCTOBER 9, 2010
- No, You Can't Automate Social Media! TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, JULY 7, 2010
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | WEDNESDAY, APRIL 28, 2010
- 10 Reasons Why Your Business Needs a Killer Social Media Strategy TECHIPEDIA: TAMAR WEINBERG | TUESDAY, MAY 18, 2010
- The basics of social media monitoring FRESHNETWORKS | THURSDAY, APRIL 1, 2010
- Are You Sure You Want That Social Media Job? BRASS TACK THINKING | TUESDAY, AUGUST 10, 2010
- Social Media Monitoring Tools – 2010 Review (intro) FRESHNETWORKS | TUESDAY, MARCH 30, 2010
- People Love Social Media (even @ChrisBrogan) SOSHABLE | MONDAY, SEPTEMBER 12, 2011
- Social Media Success is About The Customers, Stupid ADAM COHEN | WEDNESDAY, MARCH 30, 2011
- 100+ Social Media Monitoring Tools WWW.PAMORAMA.NET | SUNDAY, OCTOBER 31, 2010
- Your Brand Screwed-Up On Social Media, Now What? ALMOST SAVVY | THURSDAY, OCTOBER 4, 2012
- What are You Supposed to Measure in Social Media? DIRECT MARKETING OBSERVATIONS | TUESDAY, JUNE 7, 2011
- Why social media means customer service can make or break your brand SIMON MAINWARING | SUNDAY, JUNE 24, 2012
- Is Social Media Damaging Our Social Skills? | Social Media Citizens SOCIAL MEDIA CITIZENS | WEDNESDAY, JUNE 16, 2010
- 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013) WEBBIQUITY SMM | WEDNESDAY, JANUARY 2, 2013
- Framework to Measure the Effectiveness of Social Media Programs. GAURAVONOMICS | THURSDAY, OCTOBER 7, 2010
- 5 Top Social Media Professionals on Google+ JANET FOUTS | WEDNESDAY, MAY 30, 2012
- Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
- List of Social Media Management Systems (SMMS) WWW.WEB-STRATEGIST.COM | SUNDAY, OCTOBER 31, 2010
- Predicting the Presidential Election with Social Reach and Sentiment SOCIALNOMICS | THURSDAY, NOVEMBER 15, 2012
- 2013: Measuring The Intangibles of Social Media THE RELATIONSHIP ECONOMY | THURSDAY, DECEMBER 27, 2012
- The 8 Wrong Questions PR Firms Are Asking About Social Media | PR. CONVINCE & CONVERT | WEDNESDAY, AUGUST 18, 2010
- Four Ways to Measure Social Media Marketing Results WEBBIQUITY SMM | MONDAY, AUGUST 9, 2010
- 10 Words And Phrases Social Media Pros Should Help Their Clients Understand SOCMED SEAN | FRIDAY, DECEMBER 9, 2011
- Going Beyond Social Media Reach BRASS TACK THINKING | TUESDAY, AUGUST 31, 2010
- 39 More (of the) Best Social Media Guides, Tips and Insights of 2011 WEBBIQUITY SMM | TUESDAY, JANUARY 24, 2012
- How To Gain Value From Social Media Feedback MINDJUMPERS | SUNDAY, MARCH 4, 2012
- Social Media World Forum SOCIAL MEDIA CITIZENS | THURSDAY, MARCH 4, 2010
- Strategic Marketing of Managing Expectations UNSPOKEN | MONDAY, OCTOBER 22, 2012
- Interview with Social Media Citizen: Jo Porritt | Social Media. SOCIAL MEDIA CITIZENS | TUESDAY, SEPTEMBER 14, 2010
- Practical Social Media Measurement: Awareness, Attention, Reach. BRASS TACK THINKING | TUESDAY, JANUARY 26, 2010
- Trends for 2012: Social Media Intelligence PROACTIVE REPORT | SATURDAY, NOVEMBER 12, 2011
- Nathan Gilliatt on the Latest in Social Media Analytics SOCIALNOMICS | TUESDAY, MAY 29, 2012
- Social Media’s Influence on Investing SOSHABLE | MONDAY, JULY 16, 2012
- 2012 Social Media Business Trends BLUE FOCUS MARKETING | MONDAY, DECEMBER 5, 2011
- 16 Questions to Ask Before Hiring a Social Media Company HARP SOCIAL | TUESDAY, AUGUST 3, 2010
- Social Media Analytics Summit 2012 San Francisco #smas12 and Web Journal April 15th -21st WEB METRICS GURU | SATURDAY, APRIL 21, 2012
- 3 Surefire Ways to Win The Fastcompany Influence Project LAUREL PAPWORTH | TUESDAY, JULY 6, 2010
- The Social Cost of Unpaid Tweetup Teams BARE FEET STUDIOS | WEDNESDAY, NOVEMBER 23, 2011
- 10 Social Media benchmarks, what are your plans for 2010? « Extanz. EXTANZ | TUESDAY, DECEMBER 1, 2009
- HOW TO: Gain Twitter Influence MASHABLE.COM | WEDNESDAY, NOVEMBER 3, 2010
- How PR Pros Are Using Social Media for Real Results MASHABLE.COM | SUNDAY, OCTOBER 31, 2010
- Big Data: 5 Essential Skills for Public Relations to Master SPIN SUCKS | TUESDAY, MARCH 27, 2012
- The Social Overton Window THE RELATIONSHIP ECONOMY | TUESDAY, JUNE 15, 2010
- 3 Ways Facebook is Killing Your Website | Social Media Marketing. CONVINCE & CONVERT | TUESDAY, AUGUST 3, 2010
- The Significance of a Social Media Revolt: How Binders Full of Women Exploded TECHIPEDIA: TAMAR WEINBERG | TUESDAY, OCTOBER 23, 2012
- Interview with Social Media Citizen: Paul Dunay | Social Media. SOCIAL MEDIA CITIZENS | TUESDAY, SEPTEMBER 28, 2010
- Interview with Social Media Citizen: Chris Hall SOCIAL MEDIA CITIZENS | THURSDAY, SEPTEMBER 16, 2010
- Social Media Training: 3 Day Intensive Advanced Class LAUREL PAPWORTH | SUNDAY, APRIL 29, 2012
- 10 Ways to Get Serious About Social Media | Brass Tack Thinking BRASS TACK THINKING | SUNDAY, JANUARY 10, 2010
- Interview with Social Media Citizen: Mary McKnight | Social Media. SOCIAL MEDIA CITIZENS | TUESDAY, SEPTEMBER 21, 2010
- 50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing WWW.WEB-STRATEGIST.COM | WEDNESDAY, MAY 13, 2009
- Do CEO’s Need “Social” Leadership Instructions? THE RELATIONSHIP ECONOMY | MONDAY, NOVEMBER 15, 2010
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