Is Sentiment Making Brands Stupid?
Buzz Marketing for Technology
AUGUST 3, 2011
So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment.
Why Semantic Analysis trumps Sentiment Analysis
Buzz Marketing for Technology
MAY 4, 2011
For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis.
Is It Time To Reconsider Sentiment Scoring?
Buzz Marketing for Technology
AUGUST 10, 2011
To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. The And, “sentiment does not mean the same thing to all people in all situations. You completely believe that having inaccurate sentiment is worse than having nothing. Here
How to Know If Your Brand Should Hop on a New Social Media Trend
Ignite Social Media
AUGUST 23, 2016
Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Sometimes a social media trend seems like a perfect fit for a brand, such as Subway and #NationalSandwichDay.
Sentimental Insights For CXO
Saying It Social
SEPTEMBER 30, 2014
The post Sentimental Insights For CXO appeared first on. Digital Marketing Social Media CXO facebook Integrated Digital iPhone Millenials Mobile Online and offline purchase behavior social media Details on how the rapidly evolving technology landscape has shaped millennial purchase behavior.
The Social Media Lifecycle [Infographic]
FEBRUARY 11, 2012
When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI. If you really want to get results from social media, it begins with creating a process.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Stage 1: Launch.
3 Changes in Social Media We’re Thankful for This Year
Ignite Social Media
NOVEMBER 23, 2016
This holds true for the world of social media, also. Given how fast social media moves, looking back on a year in this landscape is like looking back 10 years in traditional marketing spaces. However, much to our delight, Reactions have actually been a great way to see the sentiment on a post that we otherwise would have to get via a social listening tool.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. It extracts sentiments, preferences, and intentions from those sources and displays the information in real time.
Are You Measuring Your Social Media Efforts?
SEPTEMBER 20, 2014
Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to. Some of the most popular metrics are reach, engagement, competitive data, and sentiment.
Eight Tools for Social Media Listening
OCTOBER 4, 2011
There are five steps in social media we always recommend to new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening. The media landscape has changed and print journalists are no longer the only ones with influence.
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. world.
Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017
OCTOBER 24, 2016
Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right. Give your competition a run for their money, and maximize your ROI by avoiding these common social media mistakes in 2017. . Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. They make a…well, you get the idea.
Social Media ROI: Mythic or Measurable? Six Experts Weigh In
FEBRUARY 4, 2014
Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it? You can’t calculate ROI from social media… Analyze This: A Social Media Measurement Process by FeedBlitz.
What Do Social Media Management Tools Really Need? 23 Experts Tell Us
NOVEMBER 8, 2016
Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools. It would be great to be able to measure sentiment of tweets. .
5 Top Social Media Professionals on Google+
MAY 30, 2012
First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. With the recent hoo-ha about brands abandoning Google + pages for Pinterest , I reached out to my network to ask some top social media practitioners what they thought. Googleplus Social Media Tips and Tricks Google Google Plus
4 Steps to Boost Your Social Media Engagement
Convince & Convert
SEPTEMBER 30, 2015
Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Social media instead demands a symbiotic relationship between brands and their fans. You should, too.
Using Social Media for Government Communications
FEBRUARY 12, 2015
Because the city of Portland uses social media for government communications, I notice a notification from them on Facebook. The same holds true for government organizations as does for any other business brand—when people don’t know where to turn to provide feedback and get help, brand sentiment plummets. This city uses the Facebook page to: Keep citizens informed.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. Social Media
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
How to Create a Conversion-Based Social Campaign Download. The Games in Rio also have the dubious distinction of being the first Games where the USOC and IOC have banned non-official partners from using Olympic footage and Olympic-themed content on social media. This sentiment is evident in its #RuleYourself Olympic Campaign. The first American to compete in a hijab.
How to Track Hashtag Campaigns with Social Media Analytics
Convince & Convert
JULY 30, 2015
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Sentiment for #FIFAWWC from Jun 26–July 2, two days before the finale.
Why You Need to Respond Quickly to Social Media Comments
FEBRUARY 2, 2015
The growing trend of support-based interactions taking place on social media represents major challenges for brands seeking to maintain positive reputations online, but the trend also makes for major opportunities. While the “ real time social media war room ” model might not be a possibility for every business, a social media support coverage schedule is pivotal.
How to Gather Fan Feedback on Social Media
Convince & Convert
JANUARY 15, 2016
Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. According to a recent study carried out by Conversocial , 43% of customers expect social channels to be integrated with other customer service channels. Get Customer Feedback on Social Media. In the bio section on your social profiles.
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
Social media is all about interactions. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? This means that instead of evaluating their social media efforts by analyzing quantities (numbers of “likes”, “fans”, “followers”,”pinners” etc.), Brand Awareness. Crowdsourcing.
SalesForce Marketing Cloud – The Next Step In Social Media Engagement?
SEPTEMBER 26, 2012
know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon. If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media.
Five way to improve your social media measurement
NOVEMBER 21, 2011
We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Or the sentiment of coverage? measurement social mediaTweet.
Your Brand Screwed-Up On Social Media, Now What?
OCTOBER 4, 2012
This is important because there are critical lessons here for all of us using social media for business. For those of us who are heavy social media users, it was easy to see how this probably happened. Things move very quickly in the world of social media. so you don’t miss any future Almost Savvy social media updates, events and news.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. Inefegy Social Radar.
The 7 Types of Social Media Users and How to Engage Them
JULY 18, 2013
Using social media to market your company is an undoubtedly wise decision. They post a ton of content on their social networks from trivia to humorous images, but still keep it industry tailored to their niche, construction. These types of users are already boosting your social visibility, because consumers are more likely to trust their friends’ brand recommendations.
Why Investors Need to Use Social Media
Convince & Convert
AUGUST 31, 2015
In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. And that’s precisely where social media comes in. The Impact of Social Media.
Social Media Report: Ice Creams Q2 2016
JULY 6, 2016
As a way of saying thanks for all the good times Ben, Jerry, Baskin, Robbins and I have had together, I’ve used Analyze to compare the social media performance of top ice cream brands. Jeni's Splendid Ice Creams received the highest percentage of positive Sentiment. Breyers' also received more positive sentiment from their Fans than Carvel. It’s ice cream month !
How To Gain Value From Social Media Feedback
MARCH 4, 2012
Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. However, this requires that you as a business set goals and work strategically with social media instead of creating a presence where you are fumbling ahead and not having a presence that is consistent. Read our previous post Social Data Is An Important Key.
The 5-Step Social Media & Online Reputation Management Plan
NOVEMBER 9, 2016
And that’s OK because as many grumps there are wanting to push negative sentiment at your brand, there’s just as many speaking positively about you. However, without some form of social media reputation management, how do you even know what people are saying? Social Media Reputation Management Needs Monitoring Tools. What is Social Media Reputation Management?
Not Your Mother’s Social Media Session at #Tech15
DECEMBER 15, 2015
Come to my session! I’ve partnered with my friend Melinda Wittstock, CEO of Verifeed , to share some of her insights from working with brands and apply those lessons to association social media. This is NOT a 101 session – hope all you seasoned association social media managers come and share your knowledge! Coming to #Tech15? Featured Mark Your Calendars
Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
DECEMBER 4, 2012
2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. 100 Fascinating Social Media Statistics and Figures From 2012. Americans Spent a Collective 230 Millennia on Social Media During One Month in 2012. Blog Social Media Social Media Marketing
U.S. Election 2012 & Social Media: 5 Must-Reads
NOVEMBER 5, 2012
Take a look at how social media has influenced campaigns in today’s must-reads. 8 Big Social Media Takeaways from the 2012 Election Campaign. By Alex Kantrowitz While face-to-face engagement is still the bread and butter of electoral politics, social media does have an important role to play in national campaigns. Election Day in the U.S. Obama v.
Don’t Believe Everything You Read About Social Media
MAY 30, 2012
These days my skepticism kicks in when I read sensational articles around “social media.” ” With all of the nuances of different platforms, social media is a huge umbrella that encompasses some very specific tools. Considering the range of services informing our perspectives, “social media” becomes quite an opaque concept.
3 Scientific Studies With Real Insight Into Social Media
Convince & Convert
JANUARY 21, 2014
. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. It turns out social media may be even more influential than we have imagined , just not in the way many of us have envisioned.
The Ultimate Social Media Etiquette Handbook
Techipedia: Tamar Weinberg
DECEMBER 10, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.
11 Qualities of the Ideal Social Media Strategist
SEPTEMBER 26, 2016
There is no single quality to look for when searching for the ideal social media strategist. Social media strategy doesn’t mean just posting fun pictures and trolling for trends all day. A social media strategist must be able to work in many different disciplines and across each social channel. Social media analytics. Multidisciplinary.