Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

Research 140

Research Strategy Influencer Survey 140

Sprout Social

JANUARY 9, 2024

It is used to identify patterns and trends in data for informed decision-making. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Let’s dig deeper.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Get to know your customers Social media intelligence is more than just monitoring sentiment.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. An NER model can be trained to recognize millions of data points and apply them to industry-specific contexts.

Sentiment 104

Sentiment Analysis Patterns Price 104

Bill Hartzer

NOVEMBER 6, 2023

A recent survey conducted by Junior Achievement USA in partnership with EY has shed light on the aspirations of today’s teenagers, with a staggering 76 percent expressing a likelihood to consider entrepreneurship as a career path. The survey also highlighted certain concerns among teens regarding entrepreneurship.

Influencer 95

Influencer Social Media Survey Construction 95

Koka Sexton

JANUARY 9, 2023

From here, you can use analytics tools to identify patterns and trends that can inform your full funnel marketing strategies. Analyze the data to identify patterns and trends that can inform effective full funnel marketing strategies. Analyzing competition and industry trends to better understand target market preferences.

Patterns 98

Patterns Marketing Focus Group Survey 98

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. Let’s get to know these technologies better.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Unfortunately, these surveys take weeks (if not months) to design and distribute. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

JANUARY 16, 2024

It can help answer questions such as: Who is making waves in my industry? Trend identification Stay ahead by identifying and adapting to industry trends emerging from social chatter. Being on the pulse of trending topics can position your brand as a thought leader. Social Listening is your spyglass.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Thus, helping you gain a competitive edge over the rest of the industry.

Engagement 105

Engagement Tips Loyalty Metrics 105

Oktopost

DECEMBER 21, 2023

Unfortunately, this trend is forecasted to continue as we move into 2024. Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. However, these numbers varied based on the company’s industry.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 110

Process Sentiment Analysis Applications 110

Sprout Social

NOVEMBER 30, 2023

You could also survey and ask your customers what other brands they considered when making a similar purchase. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Online reviews also give you insight into brand sentiment. how the public feels about their brand).

Analysis 105

Analysis Sentiment Marketing How To 105

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Social Media Strategies Summit

FEBRUARY 24, 2021

According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Netflix Goes Viral By Identifying Trend Through Social Listening. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Industry-specific terminology and hashtags. Your slogan.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Keyhole.co

FEBRUARY 8, 2024

This trend is expected to continue into 2024. Aim for above the industry average (typically 5–10%). Brand sentiment Brand sentiment in influencer marketing will be another key influencer marketing metric in 2024, driven by two key factors: Beyond vanity metrics: Likes and shares tell only part of the story.

Metrics 52

Metrics Influencer Sentiment ROI 52

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. What is review analysis?

Review 127

Review Brands How To Analysis 127

Convince & Convert

OCTOBER 30, 2017

Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). Industry terms and trends: 61%. Industry/brand influencers: 60%. Industry Terms and Trends. Industry and Brand Influencers. Do you want to improve brand sentiment?

Brands 193

Brands Sentiment Influencer Survey 193

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Check out industry reports or consult peers to get an idea of the range you would have to spend.

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. Gauge positive and negative sentiment from audiences.

Statistics 107

Statistics Skills Analytics Press Release 107

Sprout Social

MAY 24, 2022

Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. That said, there are overarching trends on what to look for in each media bucket. However, if you want to measure how performance is trending over time, rely on benchmarking. Sentiment data. Hashtag growth.

Sentiment 97

Sentiment Metrics Hashtag Review 97

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 97

Sentiment Analysis Tools API 97

Sprout Social

FEBRUARY 8, 2021

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. The collection stage uses social listening , review sites and on-site survey cards. Customers aren’t on every platform.

Data 125

Data Survey How To Review 125

Keyhole.co

NOVEMBER 10, 2023

It evaluates their product positioning, marketing and sales strategies, and USPs, sees where you stand in your industry, and examines whether you are ahead or behind them. Process benchmarking Process benchmarking involves comparing your business processes’ efficiency to the best-performing ones in your industry.

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

FEBRUARY 6, 2023

Analyze conversations around your brand and industry to identify trends and understand sentiment. Gather data by conducting a survey, checking out competitor accounts, reading industry reports or by using a social listening tool. And don’t forget about social listening.

Features 100

Features Social Media Curation Geotagging 100

Social Media Strategies Summit

JANUARY 22, 2021

These trends, likely to have a lasting impact on the way we do business, can be leveraged by organizations currently reevaluating their audience outreach, messaging, and relationship-building strategies. Check out these tips and trends on how peer to peer texting can be a true game-changer for your business. Enter P2P texting.

Strategy 209

Strategy Marketing SMS Mobile 209

Convince & Convert

NOVEMBER 16, 2023

This significant shift has created waves in the industry, sparking lively discussions among marketers, branding gurus, and everyday users. A recent Pew Research Center survey shows a split in opinion – 42% in favor, 38% against, and 20% undecided – making ‘X’s journey an interesting topic for analysis.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Hootsuite

MAY 1, 2023

When all necessary steps are laid out in advance, it takes the stress out of content creation and ensures consistency for your brand and compliance with industry-specific regulations. Or, even worse, does not comply with industry regulations. It also helps to keep your team stay organized and on task.

Template 134

Template Templates Social Media Tips 134

Sprout Social

APRIL 26, 2021

For any business, you want to have a positive brand sentiment because happy customers refer other customers and become brand advocates. For businesses in industries like food and beverage, local services and medical, reviews can make a significant impact on brand sentiment. Why are Yelp reviews so important?

Review 127

Review How To Guidelines Badge 127

Sprout Social

FEBRUARY 21, 2019

Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. But what about those who don’t mention the brands at all or are merely discussing general trends in the industry? Listening is not limited to only your brand. Chi-town pizza.

Twitter 79

Twitter Sentiment Hotels Influencer 79

Keyhole.co

MAY 30, 2023

Oftentimes, you see a handful of players dominating a particular industry despite having so many brands offering the same thing. How to identify competitors in your industry? Here’s a step-by-step guide to identifying your competitors in your industry: 1. The first step is to define the industry you’re in clearly.

Analysis 52

Analysis How To Marketing Price 52