Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. This information can be used to shape a data-driven strategy. Here’s a quick breakdown.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Curation 75

Curation Social Media Management Tools Social Media 75

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is a brand experience strategy?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

MAY 11, 2023

With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 131

Reputation Tools Brands How To 131

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Event monitoring.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Hootsuite

AUGUST 2, 2022

There’s no question that a customer experience strategy is key to business success in today’s market. But knowing where to start when creating a winning strategy can be daunting. In this post, you’ll uncover: What a customer experience strategy is. What is a customer experience strategy?

Template 77

Template Templates Strategy HootSuite 77

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

MAY 21, 2020

But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Bonus: Download a free guide to learn how to use social media monitoring to get more customers and boost sales. General trends that apply to your industry.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. It provides a wealth of data and information to leverage in your pitches and client strategies.

Social Media 112

Social Media Strategy Case Study RFP 112

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Sprout Social

JUNE 26, 2023

They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Add to that, tight budgets and limited manpower. What are the business benefits of NER?

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

JANUARY 10, 2024

Some industries attract more complaints than others. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. Here are a few different strategies to consider. Sentiment analysis tools process millions of comments in minutes, distilling the data into an accessible dashboard.

Reputation 106

Reputation System Brands Knowledge Base 106

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. 3 Social commerce will come into maturity.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Boost sales conversions Social proof is everything.

Review 128

Review Brands How To Analysis 128

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Data 124

Data Metrics Sentiment Analytics 124

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. Image Source Analytics from Keynote’s social listening feature is vital in this quest.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. Pricing: Free.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. brand and product names) on social.

Data 141

Data Social Media Sentiment Team 141

Sprout Social

AUGUST 17, 2021

Because this type of virality is fast-paced and unpredictable, many crypto investors rely on social networks to keep tabs on up-and-coming tokens. Since the network first launched in 2016, it’s generated 689 million users worldwide and it’s not slowing down. — CoinMarketCap (@CoinMarketCap) August 2, 2021.

Questions 119

Questions Sentiment Meme Trends 119

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Customers liked it so much that they were afraid of running out of it.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Pricing: Hootsuite has 4 plans.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. What emerged for many was a new appreciation for the power of social media. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences.

Data 97

Data Sentiment API Analysis 97

Sprout Social

FEBRUARY 7, 2023

In 2022, content shared through our Advocacy platform earned more impressions than all our social networks combined. Your C-suite pitch: Across industries, organic social performance has taken a hit. Your C-suite pitch: Creating employee advocates strengthens your recruitment and retention strategies.

Buy 94

Buy Curation Statistics Survey 94

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience.

Brands 129

Brands ROI Authentication UGC 129

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. Oktopost plays a pivotal role in simplifying this process.

Forums 62

Forums Reddit Analytics Sentiment 62

Unmetric

AUGUST 19, 2019

We’ve curated a list of some of the best social media monitoring tools in the market to help you fine-tune your marketing strategy and perform better on social. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social.

Social Media 91

Social Media Tools Price Hashtag 91

Sprout Social

AUGUST 10, 2022

Keep an eye on what your competitors are doing and compare your own progress to create better influencer marketing strategies. Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Analyze consumer sentiment and brand health. Analyze the competition.

Influencer 113

Influencer Tools Marketing Software 113

Hootsuite

JANUARY 24, 2022

Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Brand sentiment. Profile visits.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Show them how opportunities on social media can drive long-term business value.

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It’s time to start getting other departments jazzed about the power of social listening tools. .

Tools 94

Tools Sentiment How To Team 94

Unmetric

JUNE 11, 2019

And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Take a look at the list of tools we’ve put together to help you analyze your social performance. You can filter the results further based on industry and geography.

Analytics 125

Analytics Tools Social Media Curation 125

Convince & Convert

AUGUST 29, 2017

If you’re behind when it comes to the engagement metrics that matter to your brand, whether those are shares, replies, likes, comments, and/or interactions on a specific social network, set a goal for percentage growth over the next quarter and year. Know Who Is Receiving More Positive (and Negative) Sentiment. Click To Tweet.

Compete 160

Compete Analytics Analysis Sentiment 160