Oktopost

APRIL 9, 2024

Provide value with no strings attached It may seem paradoxical, but you can make leads more inclined to spend their money on your products by giving away valuable content and resources for free. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Convince & Convert

JANUARY 28, 2014

I didn’t have access to any paid research resources like JSTOR or a real library. One hour later I had located about twenty different human resources and hiring blogs all citing the same figure. Other bloggers and website owners will link back to your page as a resource or as a source for their own writing.

Statistics 133

Statistics Content Hubspot Marketing 133

Oktopost

JANUARY 11, 2024

The problem isn’t so much the lack of ideas but having the resources to realize them. It offers an array of capabilities, such as keyword research, keyword tracking, SEO optimization, and backlink analysis, to enhance website health and improve search engine rankings. Best For: SEO specialists and digital marketing teams.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

JULY 14, 2023

Research by Freshworks showed 72% of leaders believe that by aligning their sales and marketing functions, they can boost brand performance. Wasted resources When sales and marketing teams operate independently, resources like time, materials and budget may go to waste.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Sprout Social

JULY 1, 2021

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. What is B2B SEO? More time in each sales stage.

B2B 125

B2B SEO Travel Hubspot 125

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Or how brands like Hubspot couple important announcements with graphics instead of just using text? — HubSpot (@HubSpot) September 21, 2022.

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Strategies Summit

OCTOBER 24, 2018

Getting started on an audit can be a little overwhelming, so here are a few resources to help: Social Media Audit template from Sprout Social. Social Media Strategy Audit Resources. The first step is to identify which competitors you want to research. Here are a couple tools to help with your research: Phlanx.

Social Media 113

Social Media Strategy Guidelines Template 113

Socialmedia.biz

JULY 8, 2020

If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas. Research variations of those hashtags to see what’s used the most. Focus on these nine tips to ensure you’re using all the social media resources you can to take your business to new heights.

Social Media 179

Social Media Tips Hashtag UGC 179

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Often times, it’s from our own internal resources. In other words, we may just be drinking our own Kool-Aid.

Social Media 62

Social Media B2B Sentiment How To 62

Social Media Strategies Summit

SEPTEMBER 23, 2022

So TikTok is still a comparatively under-utilized resource. According to HubSpot , 39% of marketers say they lack time to create video content, while 31% say they don’t have the budget. Yet those top performers only post on TikTok once per week on average, compared to four times a week on Instagram and seven on Facebook. Image source.

Education 163

Education Examples Content Nielsen 163

Waxing UnLyrical

AUGUST 15, 2016

ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. It seemed like a massive waste of time and resources. Hubspot is the tool we use for all marketing and PR outreach.

Hubspot 100

Hubspot Syndication URL Training 100

Convince & Convert

JUNE 4, 2014

How to Engage Employees & Turn Them Into Blog Contributors In this Blog Rescue, we want to look at a challenge that’s behind many, many business blogs: the challenge of limited resources and the need to get employees beyond the marketing team to contribute. Another great example is HubSpot. Another example is this blog.

Team 160

Team Engagement Hubspot Newsletter 160

Oktopost

JUNE 14, 2021

Yet as fishing without the right line and bait will return dismal results, it’s essential to research what keywords are appropriate, to begin with. . Resource and tutorial pages. Remember that your website is not the sole resource for generating organic traffic to your page. . Podcasts and podcast sponsorships.

Comparison 145

Comparison SEO Curation Domain Name 145

yMarketingMatters

FEBRUARY 26, 2014

Do you have the human resources available to effectively run your Twitter profile? Do you have the financial resources to grow your followers with advertising on Twitter? Here’s more great reading on this: Twitter Research By Dan Zarrella of Hubspot [Charts]. Americans make up 24.3% of monthly active users on Twitter.

Twitter 235

Twitter Repository Hashtag Statistics 235

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. But you can also find tips and resources for your business. and 5:45 p.m.

B2B 130

B2B LinkedIn Strategy Brands 130

Waxing UnLyrical

MAY 23, 2019

Give them binders, online tools, direct access to your leaders … resources of all kinds. Small communities, and even bigger cities, depend on the “Y” for many resources, and their mission is well-known. Volunteer hub has some best practices. Ensure that everyone is aware of common goals. Make lists of your nonprofit goals. Reward them.

Ensembli 149

Ensembli Training Eventful Communities 149

Convince & Convert

JUNE 7, 2017

Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. At GumGum, we’ve put a lot of creative resources into producing content that promotes our computer vision technology in a truly unique way.

Campaign 149

Campaign Marketing B2B Conference 149

Sprout Social

MAY 5, 2021

These pieces of content not only fill out your social media calendar but also give sales reps helpful resources to hand over to leads. For example, social media is one of the best places to conduct market research to support your sales team. In short, creating sales enablement content is a win-win for both teams.

Data 117

Data Marketing How To Collaboration 117

Socialmedia.biz

MARCH 30, 2019

According to Hubspot , 76% of Facebook users use their feed to discover content that aligns with their interests, which has lead to the creation of more than 4 billion posts per day. With an average of 1.47

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Writtent Blog

APRIL 16, 2014

Some of us are familiar with HubSpot’s state of inbound report , which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate. Image source : Hubspot. Many of us have also noticed that big-name blogs, from HubSpot to Jeff Bullas blog at least once daily.

Data 88

Data Hubspot Case Study Metrics 88

Pixlee

OCTOBER 14, 2021

Is TikTok worth investing time, energy, and resources into? Do your research. On a similar note, Mark loves content and contributes to several authoritative blogs like HubSpot , CoSchedule , Foundr , etc. Why Invest in TikTok Marketing. Brands have to be alert to a myriad of new trends popping up every day.

Strategy 86

Strategy Brands UGC Apparel 86

Writtent Blog

JULY 4, 2013

This is why keyword and customer research is so vital. HubSpot, the marketing and software company that popularized the concept of inbound marketing, is known for its well-aligned CTAs at the end of nearly every blog post. More Call-to-Action Examples and Resources. How to Create Effective Calls-to-Action ebook from HubSpot.

Examples 104

Examples Hubspot eBook Template 104

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. If you’re in B2B marketing — try HubSpot Academy to showcase your skills. Not sure what to showcase?

LinkedIn 113

LinkedIn Tips Skills URL 113

Convince & Convert

FEBRUARY 17, 2016

As the CEO, he now consults with at least 5,000 different companies on social media strategy and development , as well as being a keynote speaker and constant resource quoted in publications all over the world. Social Fresh is a company dedicated to social media growth and education, including influencer marketing strategy. In This Episode.

Influencer 60

Influencer Social Media Transportation Marketing 60

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Allocating insufficient time and resources. By all means, expect and measure results from social media.

Social Media 193

Social Media Sysomos Case Study B2B 193

Postcron

JANUARY 10, 2020

In fact, research shows that the purchase likelihood for a product with five reviews is 270 percent greater than a product having no reviews. Tools like HubSpot Personalization Tokens make it easy for marketers to add tokens that are personalized to the email recipients.

Review 123

Review Apparel Reputation Survey 123

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. Here’s what I learned from my look at the research. According to Statista , an online market research portal, the largest user group on Instagram in the U.S. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies. percent of U.S.

Study 111

Study Instagram Hashtag Research 111

Sprout Social

MAY 20, 2021

It’s no secret as to why: research from Gallup notes that low engagement goes hand in hand with poor performance and higher turnover. They include resources and opportunities to acquaint themselves with the rest of the organization throughout the checklist. Why employee engagement matters so much. Teamwork & collaboration.

Engagement 131

Engagement Survey How To Collaboration 131

Webbiquity SMM

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Got some great support resources online? It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Highlight your partners.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

APRIL 19, 2022

Or help a customer with technical issues who mentioned you in a Tweet find the resources they need. Listening allows you to conduct your own voice of the customer research by tracking conversations about your brand and relevant topics. Having problems with the app @united can you dm?

Conversation 101

Conversation Strategy Social Media Marketing 101

Keyhole.co

JUNE 2, 2022

According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot. It’s a rising market that is already bringing a lot of success to companies.

B2B 59

B2B Influencer Marketing ROI 59

Writtent Blog

JULY 19, 2016

The Stats Post is very easy to put together, mainly because it doesn’t require much writing… But it does require good research skills and an understanding of your market. 11 websites linked to the Stats Post using the phrase “research has shown”. This is a resource page with industry stats curated by Kapost.

Case Study 40

Case Study Study Curation Survey 40

Writtent Blog

SEPTEMBER 3, 2014

Quality isn’t just a measure of spelling, grammar, and depth of research. For more information, we like HubSpot’s tips on hiring to the best of your advantage. Are they struggling to find research resources? An effective company profile should include the following: History. Products and Services.

Tips 98

Tips Hubspot Construction Sample 98

Buffer Social

MARCH 27, 2018

For example, I often like to check out the social media profiles of HubSpot , MailChimp , and Airbnb. Here are a few ways to research on your favorite companies: Facebook. Use a research tool. The fourth strategy is to use a content research tool like Buzzsumo. Or perhaps their way of marketing resonates with you.

Content 110

Content How To Overview Analytics 110

Buffer Social

AUGUST 23, 2018

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. 20+ Key Social Demographic Facts, Facebook Q1 Earnings Report is Here, What Elon Musk Taught the Co-Founder of HubSpot, & More! – iTunes.

LinkedIn 104

LinkedIn Company Tips RSS 104

Socialmedia.biz

SEPTEMBER 11, 2018

According to a recent research conducted by Sprout Social , 90% of individuals reach out to brands on social media for customer support, in the absence of which, 36% prefer to engage in a public call-out or switch to a competitor.

Social Media 93

Social Media ROI Influencer Campaign 93

Ari Herzog

FEBRUARY 6, 2011

If you’re a total newbie to Facebook marketing, any book, (or online resource for that matter) is a great start. In other cases they came from research into case studies. I was actually approached to write that one, but I wanted to work with O’Reilly [our publisher]. We wrote the book with those kinds of people in mind.

Facebook 183

Facebook Marketing Hubspot Case Study 183