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How to Find Your Audience on Social Media

Social Media Strategies Summit

Know Which Social Media Platforms They Use An obvious but important point: you need to focus your social media marketing efforts on the platforms your target audience is most likely to use. If LinkedIn is your top social traffic source, that could be because it’s the most popular social channel among your audience.

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An Introduction to Vertical Social Networks

Buffer Social

Rule of thumb: If there is a subreddit about it, there is a vertical social network opportunity — GREG ISENBERG (@gregisenberg) May 25, 2020. In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. What are vertical networks?

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How to create better social listening queries

Sprout Social

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

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Why Social Networks Need to Be Part of Your Holiday Sales Strategy

Ignite Social Media

Convenient, GlobalWebIndex just released some fascinating stats around product research on social platforms. According to the study, 37% of internet users use social networks to research products and brands. That’s a large leap from the 28% back in 2015.

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How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Alignment with Business Objectives: Social media marketing goals should align with your overall business objectives. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement.

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49 Noteworthy Social Networking Stats and Facts

Webbiquity SMM

Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. Learn more about those findings and many others in these 49 noteworthy social networking facts and stats.