Oktopost

OCTOBER 24, 2022

In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. How to promote your employee. How to measure engagement on an employee spotlight. If you think most viewers will be using a mobile device, then they may not be able to hear the accompanying audio.

Social Media 109

Social Media How To B2B LinkedIn 109

Buzz Marketing for Technology

JUNE 5, 2013

ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Webbiquity SMM

JUNE 6, 2017

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. Video content is also easier to consume, particularly on mobile devices. It’s not just that social networks want to sell ads. You’re not alone. Video is more engaging than text.

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Content Tips How To Video 190

Social Media Strategies Summit

DECEMBER 14, 2023

Semrush’s State of Content Marketing Report for 2023 found that well-conducted audience research ranks highest in terms of factors leading to positive results, followed by SEO, publishing more content, and boosting quality. A 2021 research study from Adobe found that: 71% of people buy more from businesses they perceive as trustworthy.

Content 221

Content Marketing Loyalty Collaboration 221

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. If you’re wondering how to get more views on YouTube , performing a YouTube audit is a great place to start. Why conducting a YouTube audit is important, and how to start. Conduct competitive research.

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YouTube How To Analytics Metrics 93

Webbiquity SMM

FEBRUARY 13, 2018

As noted below, the practice is now ubiquitous, with almost 90% of businesses engaged social media marketing. The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement.

Social Media 178

Social Media Marketing Hubspot Trends 178

Pam Moore

JUNE 24, 2020

SocialZoomFactor · Buyer Personas 101 What, Why and How to Use them For Your Business. A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data. Social Profit Factor will help you develop your plan with goals, objectives and priorities within 30 days!

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Template Templates Avatar How To 78

Sherrilynne Starkie

JANUARY 20, 2020

Shared Media : This is social media. Others share your content with their own friends and followers via in social networks and other digital channels. But your customers, staff, shareholders or any other important stakeholders are not likely to see it because you have no social media profiles to share it. Shared Media).

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Marketing Tourism Content management systems Meeting 284

Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. Let’s get started.

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Hashtag How To HootSuite LinkedIn 145

Hootsuite

JANUARY 30, 2020

Here are the top three stats from the report: 321 million new people joined social media in 2019, which brought the total from 3.48 billion social media users (an increase of 9%) in 2020. billion mobile phone users , up 2.4% We spend an average of two hours and 24 minutes per day using social media. billion to 3.8

Social Media 145

Social Media HootSuite Report Advertising 145

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

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Brands Facebook Influencer Campaign 130

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Along with businesses, Facebook continues to be a leading social media site for U.S adults, according to Pew Research Center. incremental ROAs.

Advertising 121

Advertising Facebook CPM Committee 121

Pam Moore

MARCH 31, 2017

They needed to learn how to use social media and digital marketing to grow their business, but simply could not afford for us to do it for them, nor do affordable and efficient training solutions exist to teach them how to do it themselves. Do you have social media problems? . Unclear what social networks to focus on?

Training 165

Training Social Media Brands Small Business 165

Pam Moore

APRIL 6, 2019

Gone are the days of waiting weeks and months to see how a multi-touch direct mail campaign performs to receive feedback on how well the program and message was received and acted upon by the target audience. Smart marketers know how to tap into the research and testing power of the social networks without becoming a spammer.

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Campaign Social Media Content How To 60

Keyhole.co

MARCH 7, 2022

Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. TikTok Analytics.

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Report Social Media Metrics How To 52

Mindjumpers

OCTOBER 27, 2014

Whenever I start a conversation around Chinese social media, it probably goes like this. This blog post is not written to criticize the Great Firewalls or censorship in China, but to give you an overview of the most popular social network in China called Weibo. . ECIS2014 – New Views on Social Networks.

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Platform Social Media Overview Social Networking 251

Hootsuite

DECEMBER 20, 2019

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. According to Pew Research Center, 71% of U.S. adults use the social network. Research from Hootsuite, Kepios, and We Are Social shows that advertisers on Facebook can reach upward of 113.3

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Social Media Facebook Marketing HootSuite 111

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok is arguably more effective than any other platform for reaching new audiences because one in four users can’t be found on any other social network. Read more about TikTok marketing strategy here: How to get started with TikTok Ads. When driving sales via social media, Instagram wins hands down. Image source.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Your Escape From 9 to 5

JULY 8, 2022

Discipline : The discipline of reading, researching and creating will lead to personal discoveries of abilities you may not even know you had. Social media and smart phones. Bloggers need to embrace both and learn how to use them to maximum effect. So how can you make money from blogging? This is a heady and powerful mix.

eBook 52

eBook How To Smart Phone Engineering 52

SocMed Sean

MAY 30, 2018

Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! If you are searching for specific types of employees, you will want to research niche networks related to your field for more targeted recruitment.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Shifting the B2B Media Research Model. Create product-specific content based on how decision makers consume information.

Strategy 178

Strategy B2B Marketing Research 178

Buffer Social

MAY 30, 2018

Over 200 million people flock to the social network each month to discover new products, recipes, destinations, articles, influencers, and so much more. Today, we’re excited to share with you exactly how to use Pinterest for business. How to use Pinterest: The insider guide for businesses. Let’s dive in!

Team 111

Team Strategy How To Hashtag 111

Sprout Social

NOVEMBER 11, 2019

Figuring out how to make your marketing click with a younger crowd is easier than you think. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. Translation?

Marketing 88

Marketing How To Authentication Discount 88

Pam Moore

JANUARY 4, 2017

We don’t want to wait in line or even wait for a mobile web page to load on our device. It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on.

Social Media 167

Social Media Social Networking Training Instagram 167

Rebekah Radice

APRIL 11, 2016

Does it feel like a new social network pops up almost daily? If you’ve wondered which social media site is right for your business , it’s no surprise. So, what social media platform matters most to your business? Let me show you how to peel back the layers of obscurity from today’s top social networks.

Sites 114

Sites Social Media How To LinkedIn 114

Buffer Social

MAY 18, 2017

Continually measuring your ROI and social analytics. Added to that, each major social network has continued to diverge both in how they are set up and what your audiences expect on each one. So what does the perfect post for each social network look like? How to create the perfect Facebook post.

Instagram 111

Instagram Twitter Facebook How To 111

agora pulse

OCTOBER 1, 2019

Customers now are doing more research than ever before, especially this time of year. Now, if you’re a savvy marketer, you’ll also plan to maximize all your social networks to increase their turnover. Skimping on researching the competition. Showcase those stocking stuffer bundles.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

Customers now are doing more research than ever before, especially this time of year. Now, if you’re a savvy marketer, you’ll also plan to maximize all your social networks to increase their turnover. Skimping on researching the competition. Showcase those stocking stuffer bundles.

Social Media 135

Social Media Small Business How To Campaign 135

Socialmedia.biz

MARCH 20, 2017

Before we expose how to effectively leverage social media marketing for your next webinar, let’s first discuss the core elements that keep attendees engaged. This also means that you should optimize your materials for mobile as well by using large images and avoiding small text. Webinar Best Practices.

Social Media 61

Social Media How To URL Mobile 61

Social Media Strategies Summit

NOVEMBER 7, 2018

Below, we take a look at the overall direction of social media and how four emerging platforms address those trends. If your organization isn’t already thinking about how to engage with the new generation of consumers, it should be. A Social Media Platform to Embrace Messaging: Kik. Trend #1: Focus on Generation Z.

Platform 271

Platform Social Media Influencer Trends 271

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. Even worse, most of them don't know how to measure results.

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ROI Strategy How To Marketing 78

yMarketingMatters

FEBRUARY 28, 2016

In Part Two, I will be giving you tips on how to implement these tactics to be effective, resourceful and efficient. Consumers Are Social. Being on Social Media is a Must. Consumers Are Mobile. 65% of American adults now use social networking sites – a nearly tenfold jump in the past decade. (

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Social Media Marketing Mobile B2B 100

Social Media Marketing

MARCH 13, 2013

Weber Shandwick and KRC Research found that while women are highly active and influential on social media, many report having decreased or completely cut off usage of at least one social network in the past 6 months. It's been widely accepted that tweens and teens are flocking to Instagram as a social network of choice.

Social Media 161

Social Media Real Estate Mobile Discount 161

Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more! Let's DO this! No worries.

Training 167

Training Communities Social Media Real Estate 167

Social Media Marketing

FEBRUARY 8, 2021

According to the American Association of Advertising Agencies (4As), email marketers must know how to construct persuasive campaigns. For instance, if your demographic are those between the ages of 25 and 29, Pew Research notes that Instagram is the best platform to focus on. Recent research has shown that more than 3.8

Types 90

Types Marketing SEO Affiliate marketing 90

Rebekah Radice

DECEMBER 28, 2015

Below are seven tips to equip you with the tools and information you need to take full advantage of all that social media has to offer. How to Create Your Social Media Strategy. If I asked you why you you’re using social media to market your business , could you tell me? How do you use images to tell the company story?

Social Media 114

Social Media Strategy How To Analytics 114

Ignite Social Media

MAY 18, 2016

And now social media platforms are catching on as well. With new features from Pinterest and Google, knowing how to use social media to plan your next trip can make the process easy breezy; check out these features and see for yourself. Pinterest Guided Search.

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Social Media Travel Hotels How To 113