Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign
Mindjumpers
SEPTEMBER 13, 2012
The campaign revolves around the fictitious, mysterious and fashionable ”Hotel Noir” and is a complement to the tv commercial and the more elaborate online version of the video. All the content is also featured on the brand’s website along with a weekly Cherry Noir cocktail recipe, as well as on the brand’s Facebook and Twitter accounts. .
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