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Is Shazam the Future of Mobile Marketing

Convince & Convert

Are we about to finally crack the mobile marketing code? The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have the appropriate app installed. Here’s the challenge, and this has always been the challenge for mobile.

Mobile 60
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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. The mega furniture retailer is well known for keeping prices low by letting customers manage their own experience.

Brands 109
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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Hotels also show a disparity, ranked at 84 for website satisfaction but only at 77 for overall customer satisfaction. Specialty Retail Stores 79. Internet Retail 78. Twitter Users Log In Via Mobile, #RLTM Scoreboard Smartphones Surpass TV in Time Spent with Media. ACSI 2014 Website Satisfaction: Credit Unions 86.

Sites 177
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We Have Infinite Creative Opportunities to Solve Customer Experience Problems

Social Media Strategery

Retailers figured out how to do curbside pickup without months of red tape getting in the way. Will self-checkout become the new standard at all retailers – clothing, toys, electronics, etc.? What’s the future of the hotel check-in counter? What’s the new standard for cleaning hotel rooms?

Sports 107
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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

First, a minor label adjustment… On February 17, 2015, Facebook announced the launch of Dynamic Product Ads , a way for advertisers to show ads dynamically to Facebook users based on products they previously visited on that advertiser’s website or mobile app. This also applies to showing ads to users who purchased a flight.

Hotels 113
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Pic-N-Post has already revolutionized weddings and parties; now, it’s changing the game for hotels, convention centers, special events, restaurants, and more. Gamification.

Content 253
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The Future Of Personalized Pricing

Twist Image

Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. This occurs if a retailer offers different prices depending on information they have collected about that customer. Firstly, retailers can collect details of a customer's previous purchases made on the website.

Price 105