Convince & Convert

NOVEMBER 5, 2014

You drop your bags off at the hotel, and you’re hungry. Imagine the immediacy of Twitter, with the power, knowledge, and marketing smarts of everyone in your Facebook network. The hell with TripAdvisor’s hotel reviews, and screw Yelp’s restaurant reviews. Ready for some strategy? It’s dinner time. It’s a no-brainer.

Sentiment 167

Sentiment Hotels Marketing Conference 167

Visually SM

SEPTEMBER 10, 2015

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Ardath Albee, Marketing Interactions, Inc. David Brown, Meredith Xcelerated Marketing. Heidi Cohen, Actionable Marketing Guide. Sydni Craig-Hart, Smart Simple Marketing. Matt Heinz, Heinz Marketing.

NewsCred 140

NewsCred Content Curata Twitter 140

SocialFish

SEPTEMBER 27, 2010

I was thinking it was probably time to post something for Twitter beginners, since it’s been a million years since the last time we did , but luckily we have some fab blogger buds who have been busy writing some of this up so I don’t need to! Twitter Basics – Part 2: Set Up an Account and Create a Profile.

Twitter 278

Twitter Conference Hotels Upcoming 278

Sprout Social

FEBRUARY 21, 2019

In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter. Using Twitter listening tools. Taking action from Twitter listening. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 79

Twitter Sentiment Hotels Influencer 79

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Visually SM

SEPTEMBER 10, 2015

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Ardath Albee, Marketing Interactions, Inc. David Brown, Meredith Xcelerated Marketing. Heidi Cohen, Actionable Marketing Guide. Sydni Craig-Hart, Smart Simple Marketing. Matt Heinz, Heinz Marketing.

NewsCred 100

NewsCred Content Curata Twitter 100

Mindjumpers

JULY 23, 2010

It is no surprise that the competitive power of a hotel lies within its service. It is from the level of service that a hotel derives customer loyalty and traditional word-of-mouth marketing spread. The blogpost on WorldClass Hotel Marketing News presents four potential strategic initiatives for social media engagement.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Convince & Convert

OCTOBER 30, 2013

In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another. Are You a Buyer on Twitter? Now, the protected DM wall is coming down.

Twitter 130

Twitter Brands Adwords Hotels 130

Janet Fouts

SEPTEMBER 17, 2012

I knew a bit about Art, and being a social media geek I looked him up on Twitter as well as the restaurant. Both were on Twitter so I tweeted how excited I was to visit and asked Art what I should try. Here’s the thread on Twitter through a Storify post. You betcha. It’s not just restaurants either.

Storify 128

Storify Twitter Hotels Travel 128

Firebelly

NOVEMBER 15, 2012

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Worse, I somehow lost my credit card between the airport and the hotel. The clerk wouldn’t let me check-in, citing hotel policy. A two hour flight delay put me in after midnight.

Social Media 241

Social Media Hotels Retail Airlines 241

Later

NOVEMBER 5, 2020

A marketing strategist could focus on entrepreneurship, marketing tips, and mental health. For example, Christina noticed that her travel posts which included recommended hotels, restaurants, and activities received thousands of saves. . lavalisetulum: The beachfront hotel I stayed at last week.

Social Media 112

Social Media Strategy Hotels Content 112

Socialmedia.biz

AUGUST 11, 2019

Getting the right balance between the costs and the results you desire when marketing your product is of paramount importance. This cannot be overemphasized, especially when you are introducing a new product into the market. Maximizing your return on investment is the goal of marketing strategies that are very cost-effective.

Cost 98

Cost Brands Marketing Press Release 98

yMarketingMatters

OCTOBER 26, 2018

Sheraton Mahwah Hotel. We are focusing on growing your business in a DIGITAL WORLD , and will cover all aspects of Digital Marketing. If you are a business owner, entrepreneur, marketer, your investment in your business and knowledge will be remarkable. Follow Joe on Twitter ! Join me at the Biggest Business .

Conference 130

Conference Hotels LinkedIn Consultant 130

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Unmetric

JULY 29, 2019

For those of you scratching your heads and wondering why images of bananas are taking over social media feeds in India, here’s what happened: A video tweeted by Indian actor Rahul Bose explaining the exorbitant amount he was charged for two bananas at a luxury hotel took the internet by storm—5,700 retweets and counting so far.

Brands 121

Brands Hotels Trends Meme 121

Convince & Convert

OCTOBER 22, 2021

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. Gear identified these brand advocates by searching social and approaching directors in sales and marketing.

Survey 123

Survey How To Education Hotels 123

Kikolani

MAY 24, 2013

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips – If the success of your content marketing strategy is in any way dependent on SEO and search rankings, explore these 8 tools and tactics to track your keywords. Content marketing metrics is about measuring the results. Blogging / Content.

Domain Name 126

Domain Name FeedBlitz Marketing Hotels 126

The Realtime Report

MARCH 25, 2014

Hotels also show a disparity, ranked at 84 for website satisfaction but only at 77 for overall customer satisfaction. Related Stories 88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts Social Networking Stats: 8 in 10 U.K. See below for a full list of the website customer satisfaction scores.

Sites 177

Sites Social Media Insurance Airlines 177

Firebelly

OCTOBER 27, 2011

I’m amazed at the great lengths that brands will go to with their marketing without paying the slightest attention to the foundation of great word of mouth and, really, all marketing – the story and customer experiences. I was in San Francisco last week to speak at the “Socialize” Conference.

Hotels 182

Hotels Adwords Conference Price 182

Audiense

JULY 15, 2016

The campaign highlights the “lowest price promise” that The Intercontinental Hotel Group proposes for people using the website to book the cheapest hotels for their holidays. In fact, they’re also challenging Twitter users to find an external website that offers less than they do. — Holiday Inn (@HolidayInn) July 5, 2016.

Hotels 94

Hotels Proposal Campaign Film 94

Pixlee

OCTOBER 4, 2021

While the influencer marketing industry is expected to reach a market cap of 5.8 This makes it difficult to track campaign impact and sales reach, and is one of the common influencer marketing mistakes your brand should avoid. Top 10 Influencer Marketing Mistakes To Avoid. Not Creating Different Types of Content.

Influencer 52

Influencer UGC Marketing Authentication 52

The Realtime Report

DECEMBER 12, 2013

The Sound of Music Live [image: NBC] When does realtime marketing have the greatest impact? For DiGiorno pizza, being spontaneous – and knowing where their audience is at a given moment – recently created a huge spike in engagement on Twitter.

Hotels 155

Hotels Campaign Social Media Mobile 155

Convince & Convert

MARCH 9, 2011

But, that rapidity also creates unprecedented opportunities for marketers with their antenna up, scanning the real-time horizon for a chance to make a difference. George Jordan, the General Manager at Hotel Felix in Chicago is all about the antenna. The guy is practically an ant. 41 rooms were booked almost instantly.

Hotels 141

Hotels Social Media Feed Feedly 141

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

Travel 47

Travel Conference Tourism Hotels 47

yMarketingMatters

OCTOBER 26, 2018

Sheraton Hotel , Mahwah, NJ. We are focusing on growing your business in a DIGITAL WORLD , and will cover all aspects of Digital Marketing. If you are a business owner, entrepreneur, marketer your investment in your business and knowledge will be remarkable. Follow Joe on Twitter ! Join me at the Biggest Business.

Conference 100

Conference Hotels LinkedIn Consultant 100

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? When/where is that?

Brands 114

Brands Twitter Facebook Research 114

Sprout Social

AUGUST 1, 2019

From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. In turn, they can inform your brand messaging and marketing strategies. China-based Baidu came in second with 9.94% of the market share.

Review 102

Review Strategy Hotels Survey 102

Webbiquity SMM

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Serious disconnect there.). Anyway, on to the list! List of Corporate Social Strategists for 2011.

List 155

List Twitter Brands Microsoft 155

Viper Chill

AUGUST 27, 2014

I had been in sales my entire life and knew I could sell internet marketing to local business owners. This was about 1-2 years before main street marketing and every guru was pitching local marketing. That is the #1 way to build a local business FYI: Parasite marketing. Is this a philosophy you would agree with?

SEO 79

SEO Company Hotels Marketing 79

agora pulse

OCTOBER 13, 2016

Using Twitter for customer service is not only convenient for consumers, but also for your business. Recently Twitter has rolled out tools to make offering customer service on the network more convenient than ever. Let’s look into Twitter customer service a bit more and see how your business can benefit.

Features 60

Features Twitter Issues Airlines 60

Idaconcpts

JANUARY 17, 2014

As a freelance marketer specialized in the digital space, I get asked almost on a daily basis about whether or not a business should get into social media. Once you have a strategy, you’re ready to tackle anything, be it Twitter, Instagram, Pinterest or anything else. Let’s backtrack a bit. Are you crazy?

Questions 153

Questions Social Media Hotels System 153

Idaconcpts

JULY 10, 2012

A recent Pew Internet report found that two-thirds of adult Internet users are using a social networking site; other studies have noted the growing use of social media for marketing purposes. Klout tracks activity across numerous social networks, including Twitter, Facebook, LinkedIn, Google+, Foursquare and YouTube.

Klout 154

Klout Engagement Hotels Foursquare 154

Convince & Convert

APRIL 26, 2016

Last week I was in Nashville speaking at Marketing United , a fantastic event run by Emma , one of my sponsors and the company that powers our email program here at Convince & Convert. A few times a week, I create a Snapchat story with advice about digital marketing and customer service. Twitter at @SheratonNashvl.

Hotels 60

Hotels Mobile Course Team 60

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018).

Travel 40

Travel Conference Tourism Forums 40

agora pulse

MAY 4, 2016

There are a variety of tools available that allow marketers and social media practitioners to monitor and gather data surrounding a specific hashtag, and most offer numerous free elements that are straightforward to digest. Hashtracking is another great hashtag-tracking option for Twitter and Instagram. Hashtracking.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Target audiences Determining target audiences is an essential part of any social media strategy, as they may differ from your brand’s normal key markets. Altering existing strategies can be difficult, too.

Template 52

Template Templates Examples Social Media 52

Audiense

JULY 15, 2016

The campaign highlights the “lowest price promise” that The Intercontinental Hotel Group proposes for people using the website to book the cheapest hotels for their holidays. In fact, they’re also challenging Twitter users to find an external website that offers less than they do. — Holiday Inn (@HolidayInn) July 5, 2016.

Hotels 60

Hotels Proposal Campaign Film 60