The Use of Animation in Digital Marketing
Techipedia: Tamar Weinberg
AUGUST 14, 2012
It’s pretty clear from the buzz around them that this is the year of the web video. According to YouTube’s vice president of global content, video will soon account for 90% of Internet traffic. Videos in emails can increase the open rates by 6%, and Forrester found that video increased email click-through rates 2-3 times.
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