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10 Great Examples of User-Generated Content in Higher Education

Social Media Strategies Summit

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. Read on to find out. What is User-Generated Content?

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests. The brand also posts influencer content and shares UGC on TikTok.

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How to Make Short-Form Videos That Stand Out

Hootsuite

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. But, with so many people jumping on the short-form video ship, standing out is more important than ever. What is short-form video?

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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,

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How to Get More YouTube Comments on Your Videos

agora pulse

With the right plan in place, however, it can be done, so in this post we’re going to go over how to get more YouTube comments on your videos with five flawless strategies for all businesses. End Your Videos with Questions. See in this video how Rosanna Pansino (9.1 Videos of a certain length? (In It breaks the ice.

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A Guide to Setting Up Shoppable Video Content on Social Media

Pixlee

This is why many brands choose to incorporate social commerce on their existing ecommerce websites, showcasing user-generated content (UGC) from real customers that site visitors can shop directly from. A combination of convenience and the popularity of video content leads us to shoppable video content. With over 2.6

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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Facebook engagement actions include likes, reactions, comments, shares, video views, and link clicks. Host a giveaway Free stuff: You like it, I like it, everybody likes it. Use high-quality visuals Okay, pretty basic, but good quality visuals are so important, whether it’s a video, photo, or graphic. use Facebook every month.