8 Tips for Social Video Storytelling
MAY 2, 2016
Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Wistia has done several useful studies on viewer drop-off, and it looks like a couple of trends are worth watching for social video makers. 75% of the world’s mobile data traffic will be video by 2020 (Cisco). That’s huge.
Host A Hangout-On-Air
Small Business Mavericks
APRIL 5, 2013
But did you know you can host a Hangout and record it live on YouTube? You can reach all of your YouTube channel subscribers with one live video feed that you can also embed on your own website. And, just like all YouTube videos, you can embed it on your website and share it on all of your social media profiles. Video Marketing google Google+ Hangouts YouTube One of the fascinating things about Google+ that few people are aware of but that is a powerful tool for business is Google+’s Hangouts-on-Air. I’ve written about Google+ Hangouts before.
Produce, Promote, and Host a Webinar to Generate Qualified Leads
JULY 1, 2015
couple of weeks ago, I did a webinar for Content Marketing Institute and ON24 on How to Host a Successful Webinar Every Time. It was a take-off of Host a Successful Webinar with These 16 Steps that I’ve written about both here and in Spin Sucks , the book. Host a Webinar that Generates Qualified Leads. Your host may get sick. By Gini Dietrich. mean, a ton.
Gordon Ramsay Cooks Up Facebook 360 Video
MAY 24, 2016
A new 360-degree video on Facebook was cooked up by none other than Gordon Ramsay. The chef, television host and producer teamed up with immersive entertainment studio Surreal to showcase his newly renovated kitchen by posting a 360 video (embedded below) of himself and his youngest daughter, Tilly Ramsay , also a chef, creating one of their favorite meals—a full English breakfast. Facebook Web Video 360 Video 360-Degree Videos chefs English Breakfast Gordon Ramsay Kitchens surreal television Tilly Ramsay TV
How Brands Are Using Live Streaming Video Successfully
Convince & Convert
APRIL 25, 2016
In the same way software nerds rule technology development (I say this with admiration, as I am married to one!), the future of streaming video success belongs to leaders that embrace conversation, being human, and letting go. Brands that embrace preparation, trust, empower others, and then playfully ditch “the script” as needed will inherit the video streaming earth. Live events.
Video Marketing For Your Business
OCTOBER 18, 2015
This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost. Businesses can use their own smartphone cameras or sign up for a service that creates animated explainer videos.
The Complete Bloggers’ Guide to Web Hosting
NOVEMBER 4, 2015
Blog hosting can be a confusing thing to navigate , particularly if you’re new to the blogging game or just striking out with your own domain. If you look at WordPress’ previous official web hosting company recommendations, there are three hosting companies suggested – DreamHost, Laughing Squid , and BlueHost. What makes a good web host? Do hosting reviews matter?
3 Rules for Better Video Marketing
Convince & Convert
FEBRUARY 27, 2015
Video consumption continues to skyrocket amongst online audiences. In fact, 43 percent more videos were watched online from 2013 to 2014. billion videos in 365 days. Whether you’re in a marketing, sales, or IT role, and whether you’re thinking about the why, when, or how of investing resources in online video, this report is an imperative read. That’s 38.2
Easy guide to the Periscope video streaming app
MAY 12, 2015
What’s new. A lot has changed with Periscope since my last post on streaming video apps. still recommend it if you have a Twitter acct as Periscope can leverage the social graph to spread the word about your video stream, but if you don’t have a Twitter account you can simply sign up with just a mobile phone number. Saving and watching your Periscope video later.
Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote
Diva Marketing Blog
JUNE 19, 2016
in addition to the awesome host of course? The website is still primarily a blog, but we also do a radio show (since 2011… in 2014 it won a Taste Award as the best food or drink based radio broadcast in the country), podcasts, video production, lots of social media stuff, events and more. Jay Ducote, Deep Fried America : Facebook : Provide links, pictures, video content.
The Spin Sucks Inquisition: Martin Waxman on Video
DECEMBER 18, 2015
We co-host Inside PR together. Where can people find you online? I won’t spoil the video by transcribing his answers (that and I’m lazy), but I learned something new about him from our conversation. The post The Spin Sucks Inquisition: Martin Waxman on Video appeared first on Spin Sucks. By Gini Dietrich. Welcome to the very last Spin Sucks Inquisition of 2015.
14 Steps to Hosting a Successful Webinar
Convince & Convert
MAY 7, 2013
Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. Shoot a one minute video to describe what people will learn in the webinar. She is the lead blogger at PR and marketing blog , Spin Sucks, co-author of Marketing In the Round , and co-host of Inside PR, a weekly podcast about communications and social media. Do this two weeks out.
How to import Posterous to self-hosted WordPress
The Way of the Web
FEBRUARY 17, 2013
We tend to always recommend self-hosting if your site is important to you and your business, partly because third-party services can close or change, and partly because it gives you a lot more control over backups. WordPress is particularly suited to self-hosting, as it’s so widely used and most hosting services will offer a simple one-click install to get you up and running.
Facebook Video: Why It’s Time to Pay Attention
DECEMBER 16, 2015
Facebook’s native video feature, though accused of resorting to cheap audience-building tricks in its early days, is now a powerhouse in a market long-dominated by YouTube, Vimeo, and Vine. If your social media strategy campaigns rely on video distribution in any form, you’ll want to take a look under the hood of Facebook video. Even though Facebook’s offerings are rough around the edges, this is an exciting time for those who specialize in online video. To dive into more on social media marketing or video? Content Marketing Social Media Video
General Electric Hosts a Virtual Science Fair On Tumblr
Convince & Convert
AUGUST 15, 2013
To host this campaign, General Electric has introduced a new “#6SecondsScience Fair” Tumblr , which serves as a virtual home for the best submissions. Throughout this time window, the best videos are being posted on Tumblr, but fans can further share across Facebook, Twitter or Tumblr. While there is no contest or sweepstakes element to this campaign, it’s generated a strong response.
3 Tips for Getting Your Online Video Act Together for 2016
NOVEMBER 18, 2015
Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 hours watching videos every day on average ( eMarketer ). Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies.
What Powerful Video Content Can Be
FEBRUARY 21, 2016
Can we admit it: video can unleash powerful brand stories, still a lot of the content we're all being exposed to is little more than a glorified commercial. . So, who is creating video content worth talking about and sharing? Along with a theme and dynamic host, the speaker's presentations are broken up with musical guests, and the occasional video. brand video.
10 Facebook Video Strategies to Help Boost Engagement
NOVEMBER 12, 2015
Why should I use Facebook video? Does video on Facebook add any value to my business? And here’s why… According to a study by Social Bakers , Facebook videos are shared 157% as often as YouTube videos. That is why in this post we are going to take a look at 10 creative ways you can use Facebook video to boost your overall engagement and leads.
NBA, Samsung Bring 360-Degree Videos From NBA Finals to Twitter
JUNE 3, 2016
360-degree video is coming to Twitter, sort of, with help from the National Basketball Association and Samsung. The NBA and Samsung are teaming up on exclusive 360-degree videos from the NBA Finals—pregame warmups and shooting, entrances, captains’ meetings and postgame footage—which will be shared via the league’s Twitter account and the Samsung Mobile U.S. However, there’s a catch: Unlike Facebook, which hosts its 360 videos, this content will be hosted by websites off Twitter and accessed by users via Twitter website cards. account. kwxerqlAdV.
6 Tips for Hosting an Interview Series on Your Blog
MAY 1, 2014
Six Tips for Hosting an Interview Series. When you think of conducting an interview, an on-screen video format probably comes to mind. Video interviews can be an intimidating place to start since there’s a need for technical skills like lighting, audio, and post-editing. Virtual Video. Google Hangouts are another simple way to record a video interview. Phone.
Should You Care About Instagram Video?
Convince & Convert
JULY 10, 2013
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Instagram video, and whether we should care as marketers. There have been lots of breathless blog posts recently that attempt to pit Vine and Instagram video in a head-to-head battle, as if we must choose in a beta vs. VHS way. Two important differences, however, are in video length and looping.
5 Killer Video Editing Apps To Improve Your Content Marketing
MARCH 17, 2016
Everyone loves videos. From the toddler dancing along with Barney to the technology officer looking to understand and compare various business apps via explainer videos. On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. Videolicious. MoviePro. iMovie.
Gin and Topics: Videos Galore!
JUNE 17, 2011
But, my point is that a couple of the videos in Gin and Topics today are from this conference and, because I’m on a video kick lately, I thought I’d include them. Lady Gaga was visiting the Google offices and they created this video to welcome her. eHarmony Video Bio. Molli Megasko posted this video on our Facebook wall yesterday. Google Goes Gaga.
Got Video? Enter the DoGooder Nonprofit Video Contest!
FEBRUARY 7, 2012
Did your organization create impactful videos in 2011? . Do you want your organization to be recognized for making great videos and win incredible prizes? . Do you remember how awesome the videos were last year? The 2011 DoGooder Nonprofit Video Contest is taking submissions starting February 1st. You can submit your videos from February 1st until February 29th.
9 Videos on the Digital Future
APRIL 1, 2013
The following nine videos are listed in the order of presentation. Vocus is hosting the Demand Success 2013 conference in Washington, DC this June 20-21. Happy April Fool’s Day! Special thanks to my client Vocus for providing videography services. Check it out. Please feel free to leave comments and feedback about the conference here. We’re listening!
Why Host a Blog on Your Corporate Website?
JANUARY 4, 2011
› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Some folks jump right on the bandwagon, and still others are something less than enthusiastic about going down this path. White papers?
Google Hosts Low Quality Article Directory with Links They Want Us to Remove
FEBRUARY 3, 2014
Google is hosting the very articles that contain links that Google is telling us that they want removed. That’s right, in what can only be a unique twist of irony, Google is playing web host to thousands of low quality spammy articles, the exact same type of articles that Google wants us to remove. Oh, the irony. What?!? Oh, the irony! Registrant Street: 2400 E.
Digital Videos Is The New 3D
JULY 18, 2015
Yes, advertisers are still producing 30-second spots, but with that comes digital video - an entirely new and evolving landscape. Vine , Buzzfeed , Periscope , Vice and more offer a myriad of video options that is both the challenge and the opportunity. The opportunity: for brands to produce and distribute video content in a very different way from channel to channel. video.
UK Teen Troll and Australian Radio Host – Social Media vs Traditional
SEPTEMBER 29, 2012
Compare these two situations: A UK Teen is arrested for making comments about an Olympian diver’s (Tom Daly) father’s death on Twitter and a lauded Australian Radio Host is lauded for making comments in front of Uni students about our Prime Minister’s father’s death. Where Where do our teenagers learn it is fine to trash someone mourning the death of their father?
The Most Overlooked (But Simple) Ways to Use Live Streaming Video
MARCH 21, 2016
That’s the value in one minute of video. Or, you could create a one minute video to pack a bigger punch in a shorter amount of time. Now add to that the power of live streaming video. No longer is video staged clips, prettied up and posted for an endless loop of views. It’s not just businesses and brands eager to connect through video. And the best news?
How to Incorporate Key Performance Indicators Into Your Video Marketing
Convince & Convert
APRIL 23, 2013
Recently, we discussed ways to use a call-to-action with videos , but there is one more step to a CTA: measuring its effectiveness. When measuring the success of your video, there are a variety of key performance indicators (KPI) to pay close attention to. A key performance indicator is a tool you use to measure and decide the relative success of your video. Video Views.
From the Internet of Things to Video Moxy
JULY 1, 2014
I have the great privilege of hosting the xPotomac Conference every year with Patrick Ashamalla and Shonali Burke. We just published video recordings of our 2014 sessions, including our keynotes, on YouTube. KEYNOTE: Jim Long, The Wild World of Video. You can see the whole channel here. Here are each of the sessions: KEYNOTE: Robert Scoble on The Age of Context. TobyBloomberg.
5 Big Hosting Mistakes Bloggers Don’t Know They’re Making
SEPTEMBER 10, 2012
But what a lot of bloggers seem to forget is that our blog hosting setup is an extremely crucial piece in the puzzle. Setting up on a free host instead of your own. I’ve talked about this a lot on my blog and so have writers here on ProBlogger but it is a mistake that many new bloggers continue to make. Not choosing a host with live support. And things often go wrong.
The Spin Sucks Inquisition: Paul Sutton On Video
MARCH 4, 2016
On this week's Spin Sucks Inquisition, Gini Dietrich hosts Paul Sutton, a communications professional in the UK. The post The Spin Sucks Inquisition: Paul Sutton On Video appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: Rob Biesenbach on Video The Spin Sucks Inquisition: Kate Nolan on Video The Spin Sucks Inquisition: Eden Spodek on Video.
Vote now for the DoGooder Video Awards!
MARCH 6, 2014
See3, along with YouTube, NTEN, Cisco, The National Alliance for Media and Culture and the National Youth Media Network launched the 2014 DoGooder Video Awards , celebrating video creators in the nonprofit and cause space on February 1st. Since The DoGooder Awards recognize the creative and effective use of video in promoting social good. Why yes, it is that time again!
Twitter, Facebook Suit Up for UEFA EURO 2016
JUNE 10, 2016
UEFA EURO 2016 kicked off Friday with host France’s 2-1 win over Romania, and Twitter and Facebook have soccer fans covered through the tournament’s final July 10. Twitter is also taking over host country France’s best-known landmark, the Eiffel Tower. These tweets and Vines will be displayed on giant screens in France, including at all 10 host stadiums. George’s Cross. Italy.
Script Video Marketing Success with the Right Content
JULY 13, 2014
Videos don’t have a magic wand, as believed by certain marketeers (both amateurs and seasoned ones). . Threading video marketing success is hard work, and requires a fair bit of creativity. And the reason is simple enough – as opposed to the other forms of advertising, video marketing is expensive, and thus, not hitting the goals is a much nastier burn.
Clay Shirky Video!
SEPTEMBER 29, 2012
As per usual, if I see a Clay Shirky video, I just post it. “The open-source world has learned to deal with a flood of new, oftentimes divergent, ideas using hosting services like GitHub — so why can’t governments? This one is awesome as usual – on the potential of the Internet to transform government. ” ———— ( photo credit ). Humanize
How to Make a Video go Viral
MARCH 29, 2012
As we are often told there is no such thing as a viral video. There is however a plan to make a video go viral. And it does not take an experienced video team or in-depth technical knowledge. Step One: You do need a network of people with some measure of influence that you can tap into to give the video an initial push. To date the video has had 92,923 views.
9 Tips for a Successful Webinar Event
MAY 28, 2012
Depending on its content, you may even consider hosting a webinar-for-profit. However, even the best content won’t make up for bad hosting. Below is a list of practices to help you successfully host your own webinar. Along with advice from friends and associates, these are things that I’ve learned through trial and error when hosting webinars. Send two reminders.
Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest
Convince & Convert
JUNE 13, 2013
In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. Themed around, “The Force For Fun,” one video will win $25,000 and a chance to be featured as Pringles national advertisement. The force is strong with this one. Sound involved? That’s because it is.
How Nokia and Volkswagen Are Embracing 360 Storytelling In New Video Campaigns
Convince & Convert
JUNE 5, 2014
The level of video quality found through smartphone cameras, plus specialty cameras like GoPro, have ushered in a wave of inspiring videos produced by brands and consumers alike (Red Bull Stratos, anyone?). In the Living Moments video, the use of the “Arc of Wonder” is evident, as each frame dips in and out of 50 everyday moments in New York City.
3 New Social Media Features to Consider for Your Brand
Ignite Social Media
MAY 23, 2016
Facebook 360 Video. If you’re looking to step up your brand’s content game in a big way, consider 360 video. 360 video is created with a camera system that records all 360 degrees of a scene at once. 360 video puts the user in the driver’s seat, and allows them to navigate and soak in the video as they choose. Hosting an exclusive event, contest, or giveaway.