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Social Media Management in Times of Crisis

Buffer Social

Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support. So what does social media management look like over the coming weeks and months?

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution.

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How To Measure Share Of Voice On Social Media

Keyhole.co

Not just that, Keyhole is a complete social media management tool. But it can also help you with campaign management, influencer marketing, competitor analysis, market research, etc. For example, LinkedIn bumps up content in the algorithm ‌that gives relevant insights and has fresh perspectives.

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Audience engagement: What it is and tips to improve it

Sprout Social

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. 24 Seven Talent makes excellent use of LinkedIn polls because they ask questions related to topics their audience cares deeply about. Webinars Webinars are an excellent medium for Q&A sessions.

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3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ). Grab your webinar seat now.

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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year. Your potential buyers are actively using social media, so it’s essential to have a long-term strategy to leverage these channels efficiently.

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B2B Social Media Strategy for a Post-COVID World

Oktopost

For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. LinkedIn users posted 900% more articles from February to April, but engagement grew by more than 1600%.

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