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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. LinkedIn is, of course, the top social media platform for B2B marketers. The most-commonly used are Hootsuite (10.8%), Sprout Social (20.2%), and Buffer (13.9%). Quantity still matters.

Research 257
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Experiment: Do LinkedIn Pods Work? (Or Are They Mostly Embarrassing?)

Hootsuite

I wanted to see if LinkedIn pods actually worked or if they were just a waste of time. For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s posts. Here’s what I learned from my experience with LinkedIn pods.

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Top LinkedIn Demographics That Matter to Social Media Marketers

Hootsuite

LinkedIn is the biggest social platform that caters directly to business professionals. Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them. Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them.

LinkedIn 138
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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

Today, the focus will be on Linkedin and how it can help B2B brands. LinkedIn is a social media platform that is more suitable for professions rather than entertainment, making it rather effective for B2B marketing. Consider the following statistics from LinkedIn: 94% of B2B marketers use LinkedIn for content marketing.

B2B 130
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Experiment: Do Other Social Networks Hate YouTube Links?

Hootsuite

You could upload it directly to Facebook , create a TikTok , post it to LinkedIn , Tweet it , or make it into an Instagram Story. There’s a theory going around that social networks (mainly Facebook, LinkedIn, and Twitter) give preference to posts that use their native video solutions. We do our own grinding… of the truth!

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LinkedIn Etiquette Fails: 7 Mistakes That Will Make You Look Unprofessional

Hootsuite

Your LinkedIn page and profile is your online billboard. Because too many people make too many mistakes when it comes to self-promoting on LinkedIn. You want to show up as your very best on LinkedIn—the most ‘professional’ of all networks. And yes, many people still commit these LinkedIn offences. But not you.

LinkedIn 110
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Twitterfeed, HootSuite RSS Feeds, and Blog Posting Schedules

Kikolani

Twitterfeed and HootSuite offer the ability to take a RSS feed from any site and update it to your Twitter account automatically when new feed items are found. Keep this in mind when setting post frequency so you don’t bombard your readers with 5 posts or more per hour from the same site. HootSuite RSS Feeds.

HootSuite 148