Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Webbiquity SMM

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.” ” So, Twitter is solidly locked as the second-best social network for B2B marketing, right? .”

B2B 348

B2B Platform Social Media Twitter 348

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Let’s get started.

Project 129

Project Social Media Template Templates 129

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Hootsuite

JULY 21, 2021

That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. How to find Instagram influencers. What are your brand values?

Influencer 135

Influencer Instagram How To Fashion 135

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment.

Metrics 107

Metrics Examples Marketing HootSuite 107

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

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Eventful Social Media Marketing Influencer 161

Hootsuite

APRIL 17, 2024

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Gather those details, explore our guide to defining your target market , and you’ll be ready to Thread. Hootsuite is a great scheduling tool for doing just that.

HootSuite 82

HootSuite Feed Feedly Instagram 82

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. That’s more than 4.6

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

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Affiliate marketing Social Media Tips Marketing 130

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

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YouTube HootSuite Marketing Video 145

Hootsuite

FEBRUARY 7, 2024

And then learn how you can use Hootsuite to measure results. Hootsuite Analytics Start free 30-day trial The competitive analysis features within Hootsuite Analytics include trending hashtag breakdowns so you can see which hashtags are performing best within your specific niche. See how Later compares to Hootsuite.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Hootsuite

AUGUST 10, 2022

Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. So, why contact a KOL for a social marketing partnership? That’s why influencer marketing is so popular.

How To 106

How To Marketing Collaboration Influencer 106

Hootsuite

MAY 19, 2022

Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. billion accounts. Source: Digital 2022 Global Overview Report.

Tips 141

Tips HootSuite Facebook How To 141

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Short-form video content isn’t new.

Video 112

Video HootSuite How To UGC 112

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50

Influencer 76

Influencer Tools Marketing Klout 76

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Hootsuite

MARCH 8, 2023

Reset Social media marketers wear all the hats and do all the jobs. Pirate, stern teacher, thought leader, makeup influencer, real housewife—and more. Copy and paste the caption into your Instagram post or, if you use Hootsuite, the Composer window. Start building your Instagram presence using Hootsuite.

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Instagram Tools HootSuite Hashtag 134

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Let’s start with the basics: Influencer marketing! The influencer earns a few (or many) dollars for their effort. The influencer earns a few (or many) dollars for their effort. This is where smaller influencers can help.

HootSuite 103

HootSuite How To Influencer Price 103

Hootsuite

DECEMBER 7, 2022

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Finally, apps like Hootsuite Streams can add even more power to your Twitter search arsenal.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Hootsuite

APRIL 11, 2022

So, we’ve compiled a list of Hootsuite expert-approved TikTok tools. Pendulum allows you to schedule and post TikTok videos directly from Hootsuite. per month per account (or free for Hootsuite Enterprise users), this TikTok tool’s affordability makes it a popular feature. Then, you can respond directly in Hootsuite.

Tools 110

Tools HootSuite Marketing Analytics 110

Hootsuite

SEPTEMBER 23, 2022

Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. It can make or break a campaign or your entire social media marketing strategy. Pro tip: On the Hootsuite editorial team, we always aim for grade 6 readability. blog posts).

Social Media 145

Social Media Tools Tips HootSuite 145

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. To do this well, you’ll want to plan posts out in advance, using a scheduling tool like Hootsuite. We (obviously) use Hootsuite’s Social Advertising. What is Instagram eCommerce?

Instagram 117

Instagram HootSuite UGC Influencer 117

Social Media Network Marketing

MARCH 6, 2024

Hootsuite: Tracks conversations and schedules posts across multiple platforms. Buzzsumo: Discovers trending content and influencers in your niche. By consistently tracking, analyzing, and adapting your strategy, you can unlock the true potential of social media and achieve your marketing goals.

Social Media 56

Social Media HootSuite Analysis Trends 56

Keyhole.co

MARCH 6, 2024

There are so many brands and influencers, all vying for the attention of their target audience. I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). The social media scene is noisy.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Hootsuite

MAY 3, 2021

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. — Hootsuite (@hootsuite) April 24, 2021.

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Sample Code Social Media HootSuite URL 145

Hootsuite

NOVEMBER 14, 2022

Bust out your marketing plan and let’s go. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. The OG method: Becoming an influencer. Affiliate marketing is a snowball effect. sponcon. ).

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Hootsuite does it all.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

JANUARY 13, 2022

UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. 60% of marketers agree that authenticity and quality are equally important elements of successful content. This is why people don’t trust marketers or advertisers. Increase conversions and influence purchasing decisions.

UGC 145

UGC Content HootSuite Authentication 145

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Source: Hootsuite. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Guess what?

Social Media 142

Social Media Meme HootSuite Influencer 142

Hootsuite

NOVEMBER 28, 2022

Social media advocacy is a way to leverage the social networks of the people who like you and/or are invested in your continued success : your customers, employees, business partners, influencers, and more. Savvy customers are great at spotting paid influencer content, but organic endorsements still carry serious weight.

Social Media 122

Social Media UGC How To HootSuite 122

Hootsuite

OCTOBER 25, 2023

Just like your audience, the Reels algorithm loves visually appealing content, so the right editing app can make a big difference when it comes to reaching your target market. Source: Canva Key features: Magic Beat Sync Free icons and graphics Free templates Hootsuite integration Drag and drop design Price: Free! Try it free today.

Instagram 87

Instagram Template Templates HootSuite 87

Hootsuite

SEPTEMBER 14, 2020

Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. But now that the dust has settled, which analytics tools are the most useful for Instagram marketers? Hootsuite Analytics. While you may know Hootsuite (that’s us!)

Metrics 145

Metrics Analytics Instagram Tools 145

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Find the right influencers.

Brands 95

Brands HootSuite Project Metrics 95

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

MAY 29, 2020

If you’ve been using Elevate, you realize what a pivotal role employee advocacy now plays in marketing. Consequently, many marketers and organizations are actively looking for a new solution to manage employee advocacy once Elevate shuts down. Here’s where Hootsuite can help. Help Executives become Influencers.

LinkedIn 140

LinkedIn HootSuite Skills News 140