Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. Understanding competitors through social listening Screenshot taken from lush.com In any market, knowing your competition is half the battle. What kind of content are they producing and where are they publishing it? Or L’Oréal and Garnier? Ready to tune in?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. If not, it could be time to change your content pillars.

Analysis 69

Analysis Data Sentiment Metrics 69

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

JUNE 7, 2022

Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. Important timeline information : Be clear about any content review deadlines. Decide on a branded hashtag.

Strategy 116

Strategy How To Hashtag Team 116

Sprout Social

MAY 28, 2020

Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Soliciting and curating user-generated content. Reporting on your campaign’s performance to your boss, client or other marketers.

Campaign 87

Campaign Report Social Media How To 87

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Data 141

Data Social Media Sentiment Team 141

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Instagram Outbound Hashtag Performance.

Report 131

Report Social Media Metrics Team 131

Twist Image

NOVEMBER 11, 2016

The public markets are no longer in love (their market cap has been dropping). Case in point: this week, I presented at Hubspot 's massive Inbound event. Their algorithm curates your friends, throttles the brand page content and while it is fresh. content marketing. digital marketing. hubspot inbound.

Twitter 84

Twitter Hubspot Feed Feedly 84

Sprout Social

MARCH 17, 2020

With the world’s attention focused on the emergence of the coronavirus, marketers are grappling with the role of their brands in this quickly changing landscape. Use Pause All to stop scheduled content. Some brands, Sprout included , have opted to pause all regularly scheduled social content for the moment.

Features 101

Features Brands Library Team 101

Hootsuite

NOVEMBER 23, 2022

Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Even if you don’t recognize the term, you’ve probably seen content made by these creators on your favorite brands’ accounts. original sound – TaraChristina Content Creator. itstarachristina.

UGC 92

UGC Film Authentication Influencer 92

Convince & Convert

MAY 9, 2016

Each quarter, a brand receives an average of 9,052 inbound social messages that require a response. They identify similar inbound messages, collect a brand’s replies to those messages, and then suggest a reply. Suggested Replies are only proposed when a match between a common, previous inbound Tweet and subsequent reply are detected.

Authentication 60

Authentication Social Media Management Travel Proposal 60

Writtent Blog

SEPTEMBER 3, 2013

Marketers worldwide are still buzzing about Inbound 13, the world’s largest inbound marketing conference. HubSpot’s annual gathering, held in Boston, drew an astounding 5,300 marketing professionals from 34 countries worldwide. Inbound Marketing. Treat Your Prospects like People. Be Remarkable.

Conference 72

Conference Marketing Hubspot Metrics 72

Buffer Social

JULY 10, 2017

The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. Many marketers lean towards the side of brand awareness and engagement, while others can’t quite see the point of social media unless it’s eventually leading to sales. Is there one?

Social Media 106

Social Media ROI Directory Team 106

agora pulse

SEPTEMBER 22, 2016

You are responsible for building awareness, selling tickets, managing attendee queries, keeping the momentum going during the event, ensuring that people are using the right hashtag and dealing with issues that arise. There will still be attendees making requests, sharing their content and experiences. Before the event. Scheduling.

Eventful 60

Eventful Storify Curation How To 60

Ignite Social Media

SEPTEMBER 12, 2016

Facebook is, wisely, realizing that a great user experience depends a lot on the ability to get to content quickly. Source: Inbound Marketing Agents. And finally, if you’re a big #hashtag fan, you can now start using them on LinkedIn too. Smart moves by Facebook here. Check your site’s SERP appearances.

Twitter 60

Twitter Mobile Banking Hashtag 60

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Sullivan says his favorite social sellers on LinkedIn create a content mix.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

SEPTEMBER 17, 2019

Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. Keywords also help to define what your content is all about. Keywords are most commonly used in SEO, where website owners optimize their content using a specific target keyword. The basics.

Research 103

Research SEO How To CPC 103

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. Who is a Brand Ambassador? Brand ambassadors: Improve reach.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. Who is a Brand Ambassador? Brand ambassadors: Improve reach.

UGC 52

UGC Marketing Influencer Authentication 52

Justin Levy

AUGUST 22, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Help Bring Noor and Ramsay Home Written on August 22, 2010 by Justin Levy in announcements , personal 1 Comment - Leave a comment! Powered By Headway Go To Top Administrator Login Copyright © 2010 Justin Levy All content © Justin Levy.

Vimeo 220

Vimeo RSS Feed Reader Creative Commons 220

Justin Levy

AUGUST 20, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Daddy Bloggers and Technology Collide to Form the DigiDads Written on August 20, 2009 by Justin Levy in DigiDads , Sony , SonyDads , announcements 2 Comments - Leave a comment! What do you think about this? United States License.

Blogger 150

Blogger Project Feed Reader Creative Commons 150

Buffer Social

APRIL 9, 2019

Customer support teams handle all inbound product questions, and marketing or community grabs all messages related to the brand, the content, and community love. In our case, we have a customer support team and a marketing team sharing duties. Marketing goals. Many marketing messages (“Love using @buffer!”

Team 70

Team Social Media FAQ Sample 70

Writtent Blog

DECEMBER 18, 2013

All too often, blog owners avoid their obvious need for content promotion. You can’t escape the fact that in order for your content to be seen, you have to let others know it’s there. Your content promotion strategy is just as important to your success as the quality of your blog posts. There is simply no other way.

Twitter 72

Twitter Content How To HootSuite 72

Writtent Blog

JUNE 20, 2014

In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Content that appeals to search engines and readers gets blog traffic – Squirrly helps you optimize your pages to perfection. Sure you do. Social Locker.

SEO 106

SEO WordPress Engineering Analytics 106

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Buffer Social

SEPTEMBER 15, 2016

Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. Content curation on social media is a great way to provide value to your audience and build your own brand. How does he go about his content curation? 3 Content Curation Takeaways from Rand.

Curation 40

Curation Social Media Content Startup 40

Buffer Social

SEPTEMBER 15, 2016

We had the privilege of speaking with HubSpot VP of Marketing Meghan Keaney Anderson about the specific attributes she looks for when hiring social media managers, as well as how a highly successful startup like HubSpot views social media marketing. Get out there and start creating content. In Meghan’s words … 1.

Social Media Management 40

Social Media Management Hubspot Social Media How To 40

Justin Levy

JULY 28, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking How I Use Delicious Written on July 28, 2009 by Justin Levy in delicious , social bookmarking , social media 9 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. United States License.

Delicious 113

Delicious Social Bookmarking Web 2.0 RSS 113

agora pulse

MARCH 24, 2020

It’s officially an octothorpe, and everyone on social media calls it a “ hashtag.” A hashtag is used right before a word to help categorize content on social media channels. For example, #socialmediamanagement on Twitter will help you find content specific to social media management in that channel.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Justin Levy

JULY 14, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 10 Ways to Support Charity Through Social Media Written on July 14, 2009 by Justin Levy in charity , mashable , social media 3 Comments - Leave a comment! This content was originally written by Mashable’s Josh Catone.

Social Media 100

Social Media MySpace Widget Flickr 100

Sprout Social

OCTOBER 19, 2016

With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. The only way to go viral is to have other people share your content.

Social Media 40

Social Media How To Directory UGC 40

Hootsuite

JUNE 22, 2020

That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends. Add a search stream for your brand name or hashtags on your Hootsuite dashboard so you don’t miss a single conversation about yourself. Source fresh content. Inbound links. What are they saying?

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Hootsuite

AUGUST 14, 2023

For YouTube creators, the better you understand which signals YouTube is using, the better you can craft your content for your target audience and serve it on a silver algorithm platter. Here are five signals you should consider when creating content for the Shorts feed. Psst: Brandwatch is a great tool to aid in these efforts.

YouTube 87

YouTube HootSuite Analytics Video 87

Hootsuite

MARCH 18, 2021

Finally, three Reels included hashtags, and none of them were “Featured” by Instagram curators. My hypothesis is that these spikes in follower growth came from our Reels content,” explains Brayden Cohen, Hootsuite social marketing strategist. Hashtags: 0. Hashtags: 7. Hashtags: 4. Hashtags: 1.

Engagement 136

Engagement Instagram HootSuite Hashtag 136

Hootsuite

MAY 25, 2023

But in 2023, the most powerful real estate marketing is happening on social media. In high markets and recessions alike, savvy real estate agents are turning to social platforms to share home listings, generate leads, connect with clients, and showcase their expertise. Check out our guide to social media marketing here.

Real Estate 95

Real Estate Statistics Social Media HootSuite 95

Sprout Social

MAY 13, 2020

Every agency, big or small, full-service or boutique, attracts and acquires clients because of their unparalleled experience and ability to take campaigns and content to the next level. While some agencies might have bigger budgets and teams, marketers can level the playing field by leveraging social data.

Class 119

Class Data How To Metrics 119

Sprout Social

MAY 19, 2023

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand. The list of marketers’ responsibilities never stops growing. Let’s dive in.

Social Media 138

Social Media Tools Marketing Analytics 138