Remove harnessing-the-power-of-big-data-for-public-relations
article thumbnail

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Leveraging real-time data during a crisis.

Data 230
article thumbnail

How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Intelligence: What It Is & Why You Need It

Hootsuite

This information can be used to shape a data-driven strategy. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. They could later use this data to target their ads more effectively. Social media intelligence could be the answer.

article thumbnail

How AI is changing communications and PR: Risks and benefits

Sprout Social

We spoke to Bedell about her big takeaways on the benefits and drawbacks of using AI in communications roles. Managing communications has become quite the juggling act. Corporate communications teams have become responsible for safeguarding their brand from potential misfires caused by AI technology. According to Bedell, there is.

Sentiment 123
article thumbnail

8 Marketing Ideas to Promote Your Event Online

Social Media Strategies Summit

According to a recent study , marketers leverage social media, email, websites, and ads to drive registrations to their virtual events. Image via Markletic. The question is, would these online event marketing ideas also work for your brand? Are there other ideas you can try? 8 Online Event Marketing Ideas That Always Deliver. Image via Drift.

Eventful 206
article thumbnail

6 Ways to Boost Your Content Engagement in 2021

Pixlee

That’s the power of content engagement, or the lack thereof, as you might say. . You’ll need to collect user data from web analytics, interviews, surveys, and user research to create your customer persona. Let’s face it: nobody likes boring content. If I don’t grab your attention now, there’s a chance you’ll click off the content.

article thumbnail

5 Strategies for Success with Real Time Marketing

Oktopost

Attention spans decrease and the public becomes desensitized to marketing messages. Staying relative has always been a challenge for marketers. As news cycles become shorter and shorter staying relative becomes harder and harder. This means marketers need to to up their game. It’s not enough to be fast OR be sophisticated or clever.

Strategy 125