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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. How do publishers ensure that sponsored content complies with Google’s guidelines?

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5 Instagram SEO Tips to Increase Your Reach

Hootsuite

Instagram SEO is a great place to start. Understanding how SEO on Instagram works is important for any business wanting to connect with new followers. What is Instagram SEO? Instagram SEO means optimizing your Instagram content to be discovered in search results. Instagram SEO ranking factors. Let’s dive in.

SEO 145
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My Top Posts of 2013 on SEO and Social Media for Publishers

Adam Sherk

SEO Tips for Infinite Scrolling. SEO Guidelines for Sponsored Content and Partner Links. Top Link Building Tactics for Publishers. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers. My Top 10 Posts of 2009 on News Media, SEO and Social Media. Publishing'

SEO 129
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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. However there are plenty of benefits to link development beyond SEO, in particular driving traffic, increasing awareness and building audience.

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SEO Tips for Infinite Scrolling

Adam Sherk

Publishers are starting to use it more often too on their home and channel pages. Don’t Forget SEO. This creates an obstacle for SEO. This type of progressive enhancement is good for usability as well as SEO. SEO Guidelines for Sponsored Content and Partner Links.

SEO 245
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Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. the key is to treat it as a supplement and not a replacement for fundamental editorial SEO. Recommended Tool: Yoast News SEO 2.0.

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Branded Content: 6 Things To Remember before Publishing

Mindjumpers

Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always ask yourself if this specific piece of content is relevant enough to publish. You are hopefully already publishing a lot of content in different formats. Just don’t forget the basics. Review your copy for typos.