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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. How do publishers ensure that sponsored content complies with Google’s guidelines?

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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. However there are plenty of benefits to link development beyond SEO, in particular driving traffic, increasing awareness and building audience.

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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. I can’t imagine they would, especially when virtually no one outside of the developer and SEO communities is even aware that this change has taken place.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. Cloaking or duplicating content is a huge no-no for SEO. Noindex and Nofollow.

NoFollow 198
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3 Great Safe Alternatives to Guest Blogging

Bill Hartzer

Guest blogging for SEO purposes started its downfall recently, especially with Google penalizing MyBlogGuest , and before that it was Google finding and penalizing advertorials. Write an article, publish a study, do some research that no one else in your industry is going to do. The publish the results. Publish it.

NoFollow 155
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Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

The latest Google search algorithm update (nicknamed Penguin) has moved strongly towards the long held principles of “organic seo.” Included in the new guidelines are not only the carrot recommendations (DO) but increasingly Google is using the stick on those sites it perceives to be gaming the system (DON’T).

SEO 79
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Should We Continue To Trust Google? | Small Business Mavericks

Small Business Mavericks

I’ve already written about Google’s recent algorithm update that has resulted in many websites losing search rankings while benefiting WikiHow and eHow, both considered content farms by many SEOs and Internet marketers. Google’s algorithm was intended to address content farms and lower their rankings.