The Marketing Blog

OCTOBER 31, 2007

51 am Linkedin v/s Facebook – Professional up Against Social Jump to Comments Matt Dickman’s thoughtful post on Linkedin v/s Facebook raises a few questions. As an individual how do you make the the differentiation between these two social networking platforms? The scope of my blog-posts span across the Enterprise 2.0

LinkedIn 100

LinkedIn Web 2.0 Facebook Startup 100

Laurel Papworth

APRIL 8, 2010

But they are bloody good for distribution… This is not to be confused with inappropriate deletions due to community behavioural guidelines e.g. slurs on minority groups – Gay author has Band Fags page removed. Fanpage vs community vs brand vs groups. is a post from: Laurel Papworth- Social Network Strategy.

Communities 111

Communities Facebook Widget Web 2.0 111

Buzz Marketing for Technology

JUNE 27, 2008

Netgear Joins the Web 2.0 Jason Calacanis launched yet another discussion of the future of the web with his official definition of web 3.0 , in which web 2.0 Maybe instead of getting tangled up in discussions of what’s web 1.0 vs. web 2.0 vs. web 3.0, or web 3.0

Web 2.0 263

Web 2.0 Microsoft Startup Adsense 263

Laurel Papworth

JUNE 22, 2010

But still, an intermediary sets the parameters for discourse: McCann Worldwide Group ( Jobs Problogger ). Public Relations becomes Community Relations – Social Media is a post from: Laurel Papworth- Social Network Strategy. Singapore: PR Social Media Course and Crisis Communication (2). What we need.

Communities 78

Communities Social Media Web 2.0 Social Networking 78

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. Crowdsourcing is an useful model because it can be used by any group for any reason. It also allows you to share your bookmarks on other social networking sites.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

The Marketing Blog

JUNE 22, 2008

A brief look at YoMacha tells you that it isn’t exactly a run-of-the mill social networking portal with typical Web2.0 Target Audience The target audience is from 15-30 years of age group, youngsters who spend a lot of time on net and need a break and some thing fun and exciting to do, or when one is generally getting bored.

Startup 100

Startup Web 2.0 CPM CPC 100

Laurel Papworth

AUGUST 3, 2010

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. That’s how it works. Please spell out I.R.O.N.Y

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Laurel Papworth

APRIL 22, 2010

This is better handled than when YouTube sided with Warner Music Group. The Australian domain name administration, auDA, is now publishing on its web site a list of existing.au Hitler Downfall: Constantine Film vs The World is a post from: Laurel Papworth- Social Network Strategy. Take me to the dispute form.

Film 63

Film Domain Name Web 2.0 Fair Use 63

Buzz Marketing for Technology

OCTOBER 13, 2008

Maintain a vibrant Social Profile. Build a good-sized social network base. Out on the Web, there are individuals who have successfully built up a following of ten of thousands of individuals on Twitter and on their blogs. How to build out a good-sized social network? Business 2.0. Enterprise 2.0.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Laurel Papworth

FEBRUARY 11, 2010

If you know of clues or tips for identifying journalists in social networks, let me know. I mean a few that use social networks as their own personal hunting ground. Journoggers tend not to link to anybody else but their own articles, traditional media articles or a small group of other journos. Related posts.

Blogosphere 80

Blogosphere Social Networking Blogger Press Release 80

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? I am fascinated by the amount of social networks that I’m part of, but better yet, I’m intrigued to find that I assume different “personas,&# at least in terms of choosing friends (and using the networks), on each social site.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

I’m taking two seminar courses at school this term, and they each resemble a particular form of social media. A seminar is different from a regular course in that it necessarily involves interaction with the students — a seminar is to a regular lecture course as web 2.0 is to web 1.0. Answers Yahoo!

Social Media 189

Social Media Class Forums Microblogging 189

Laurel Papworth

JANUARY 14, 2010

Engage your customers directly via social media and mobile initiatives, and Web 2.0 Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. in reality a very 70's look and feel.

Hotels 85

Hotels Tourism Travel Social Media 85

Buzz Marketing for Technology

JUNE 23, 2008

Friendfeed has a feature called Rooms that you can use to share links with either the public at large, a small group of friends or just yourself. The first is to grab this bookmarklet and start capturing stuff you find in the wilds of the web and stuffing it into your private room. Social Commerce. Social Networking.

Bookmarklet 182

Bookmarklet Tips FeedBlitz Screencast 182

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

This is no less true for the world of social networks. Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little guys, the ones actually providing the meat and potatoes for those operations, rarely see a nickel. The major “Web 2.0″

Aggregator 151

Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Establishing a social media strategy will help you see where potential customers are hanging out. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Answers Yahoo!

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

AUGUST 18, 2010

Here are five steps you can take: Review In a committed relationship, if there is any hint of disagreement in the social space, it’s time to sit down and look at one another’s social networks. Most of my social network profiles are business-related, however I have reserved a couple for friends and family only.

Activities 216

Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). Answers Yahoo!

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Laurel Papworth

SEPTEMBER 21, 2010

When it comes to social media and the influencer who wins – those you know but aren’t experts or those you don’t know who are? Digg has changed it’s social networking strategy from spotlighting key influencers who “digg&# a lot of articles to collect followers (crowd gatherers) to news from your friends.

Influencer 85

Influencer Digg Social Networking Communities 85

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

It’s about time that I bring the dialogue here since it’s evident that I’m already starting to grow fond of the brand new social network. The Early Adopter Appeal Mixx is a new social news site that went into private beta a mere two months ago. And for that reason, you should join–now. It’s instant.

Review 102

Review Digg StumbleUpon Web 2.0 102

Techipedia: Tamar Weinberg

APRIL 10, 2008

Founded by four ex-Googlers, FriendFeed allows you to subscribe to your friends’ updates across 35 social networks and to stay up to date with the content they’re discovering and sharing across the web. In social media spheres, it’s almost unavoidable to not engage online with content in some way.

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

It’s great to build a self-sustainable social network and then be able to sit back and relax while the users run the show. There are a small group of users who are affected by the same problem, but we’re too small a group for Rose or his cronies to pay atrention to. And Reddit doesn’t stop there.)

Digg 100

Digg Reddit Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Answers Yahoo!

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

The internet and technology ownership has changed everything: digital TV, mobile phones, iPods, weblogs, instant messaging, [and] social networking. Totally connected groups are average sharers, creating as much as they can consume and using free sites to display it all. Crucially, their expectations have changed. Answers Yahoo!

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

MAY 12, 2010

For large, Fortune 1000 brands, this is typically a very large group, ranging from a few thousand to a few million individuals. One of the things I look for nowadays when I visit sites is how well they’re integrating their social network presences. Answers Yahoo!

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Social Media Strategery

JANUARY 17, 2009

It’s about the group of people who self-organize a Government 2.0 It’s about the IT specialist who starts an entire social network dedicated to Government 2.0 Speculating about Obama’s CTO or the impact this Administration will have on Government 2.0 in his spare time.

Gov 2.0 93

Gov 2.0 Social Media Wiki Technorati 93

Buzz Marketing for Technology

JUNE 27, 2008

Of course, as you can see in the second map above, “there are obvious biases in the data, with 15- to 30-year-olds being by far the biggest groups of users. billion undirected edges, creating the largest social network constructed and analyzed to date. Networking. Social Networks. Technorati.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Three cheers for them!

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Buzz Marketing for Technology

JUNE 27, 2008

The lack of understanding between busy and burst goes beyond just the inability of the busy to see the value in using Web 2.0 This is why it is almost always bad to have a Help Desk Manager take over a Design group. He posts the doc to the group wiki and flies to Geneva on his way to Toulouse. Let’s see how.

Wiki 247

Wiki Web 2.0 RSS Products 247

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement. Answers Yahoo!

Hotels 245

Hotels Social Media Communities Discount 245

Laurel Papworth

APRIL 27, 2010

I’m about to install and muck around with Open Atrium as an social network intranet product for a client. It’s based on social networking software Drupal, and is free to download: Social Intranet Open Atrium. White Paper: Social Networking Primed To Go Mobile (0). Related posts.

Social Networking 70

Social Networking Drupal Sharepoint Handbook 70

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Unfortunately for Digg, the savviest users of the bunch have also been the most vocal about Digg thus far (save for the few blogs that cover everything web 2.0 This is not a regular practice on the social news giant, and unfortunately, that is probably the biggest thing causing its downfall. Answers Yahoo!

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

MAY 9, 2008

I know many are already in the process of trying out other social networks, so the phenomenon of social news won’t die down anytime soon. Digg has taken away the official top users list and has evened out the algorithm to curb “friendly&# digging groups. It is unfair to deem the algo changes as penalties.

Digg 100

Digg Sites News API 100

Techipedia: Tamar Weinberg

MARCH 17, 2010

Social Media isn’t only Social Networks. Work With Web Developers to Update Your Site for Web 2.0 The difference is updating your website to Web 2.0. Once the web 2.0 Once the web 2.0 But I’m not going to coach you on how to design a web 2.0

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. And that’s the key differentiator of social media: we, the consumers, can have one loud voice, that companies and other people listen to.

Social Media 105

Social Media Marketing Digg MySpace 105