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Research: Influence of Personal Connections on Social Media Drives More Purchases

Bill Hartzer

Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers.

Research 149
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How to Promote Your Sports Club: Tips for an Effective Sports Team Marketing Strategy

The Realtime Report

How to Promote Your Sports Club: Tips for an Effective Sports Team Marketing Strategy. We all know that sports clubs provide significant benefits for the local community, and we know this because of great sports team marketing. If people aren’t aware of your sports club, how can you show off how great your club is?

Sports 91
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Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? This isn’t a surprise.

Sports 83
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March Madness And Sports Gambling In The Workplace

The Realtime Report

March Madness and Sports Gambling in the Workplace. The start of the first March Madness season since a landmark 2018 Supreme Court ruling gave states leeway to allow and regulate sports gambling. ’ They gave the states the ability (for now) to decide how to regulate sports betting.”

Sports 79
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Social media management services: 9 agencies your brand should check out

Sprout Social

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

Content 130
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Start Monetizing Your Social Media Right Now

agora pulse

Can you make money from your social media? Social media is time-consuming. Can all the hours you spend posting, commenting, and interacting on social media really turn into solid sales? I’m going to show you eight ways that you can turn social media into money. The answer is yes! .