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5 Reasons Twitter Should Continue To Be Part Of Your 2022 Marketing Strategy

SocMed Sean

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. Is Twitter Still A Good Marketing Platform?

Twitter 230
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Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? And what did social media and fantasy sports?

Sports 82
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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. It’s a tomahawk dunk.

Sports 281
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Ottawa Skyhawks turn PR blunder around

Sherrilynne Starkie

Bytown Sports And Entertainment, the company behind Ottawa’s new NBL franchise, is proof that there is no such thing as bad publicity. The public outcry received massive media coverage across the Ottawa region and not just in the sports sections. One team; two launches; double the publicity both on and off the sports pages.

Sports 310
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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Largest age group: 25-34 year olds. Largest age group: 15-25 year olds. Largest age group: 25-34 year olds. Largest age group: 30-49 year olds.

Platform 117
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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Watch the recording: Want to hear more from renowned B2B marketing leaders? Christopher P Willis is Acrolinx ’s Chief Marketing Officer, responsible for all aspects of the company’s Marketing strategy. Christopher is also a CrossFit coach and passionate about physical health, as well as sports discipline and team-building.

Brands 144
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Why We Still Love Twitter

Likeable

Ah, Twitter. Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but for better or worse has become a main forum for public discourse. From a marketing perspective, there are certainly reasons to be skeptical of Twitter. TWITTER: WHAT IS IT GOOD FOR?

Twitter 80