Sherrilynne Starkie

JANUARY 2, 2018

Google Adwords and Analytics certifications are fundamental to online advertising and data insight. The tools that a social media consultant brings to a project provide significant value. Most use a combination of 20 to 30 software programs and tools in their work. It’s efficient and effective.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

MAY 30, 2018

This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn. Google takes action against scammers. Actions include lawsuits, updated policies, reporting tools, educational resources and a partners program.

Social Networking 220

Social Networking Policies LinkedIn Issues 220

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 3 Links are still crucial for ranking in Google.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

JANUARY 29, 2018

A good social media consultant will be au fait with: Google Analytics and Tag Manager. Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others. And of course, software skills are paramount.

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Consultant Analytics Social Media Sysomos 347

Sherrilynne Starkie

AUGUST 8, 2018

It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. About a hundred news organizations around the world are using the breaking news tool. Google launches three new ways to tell data stories.

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API YouTube Data News 150

Sherrilynne Starkie

DECEMBER 13, 2018

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. Facebook tests search ads in results pages, Marketplace. — SS. via GIPHY.

Social Media 150

Social Media Video YouTube Instagram 150

Sherrilynne Starkie

MARCH 14, 2018

Luckily there many automation tools for content discovery. Hootsuite, TweetDeck and Buffer are some of the most popular tools and all offer free and paid for services, but there are plenty of others. There are free tools such as Google Alerts, Social Mention and Mentionmapp. Feedly and Scoop.it are two examples.

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Consultant Social Media Content Marketing 268

Sherrilynne Starkie

FEBRUARY 16, 2013

Google Alerts are a great free tool that can help. If however, the situation is not rectified, consider filing a complaint with Google which could result in the offending website being de-indexed. First of all, you can’t do anything if you’re not even aware it’s going on. Be vigilant.

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Content Marketing Notification Creative Commons 318

Sherrilynne Starkie

MARCH 6, 2019

Amazon Alexa and Google Home devices are becoming pervasive and are changing how people search online. But, perhaps more importantly, it sets the company up to capitalize on what is probably the biggest disrupter of today’s marketing and communications, voice search. This disruption is crossing over to shopping too.

Brands 170

Brands Sample Samples News 170

Sherrilynne Starkie

AUGUST 19, 2014

Google bots like short headlines that start with keywords and whose context matches that of the story. Writers of marketing content can feel a little overwhelmed when it comes to knowing how to get the best search engine rankings when Google and major social networks are always tweaking their algorithms.

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Content Marketing Engineering Wikipedia 304

Sherrilynne Starkie

MARCH 28, 2013

Official Blog: Google Keep-Save what's on your mind. In a blog post announcing the new search tools, Johnathan Podemsky, who according to his LinkedIn profile is a product manager at LinkedIn, noted that 5.7 Listly as a Curation Tool. March 28: this week in social media. What's new and cool in social media. crowd rank.

Social Media 302

Social Media Curation LinkedIn Notification 302

Sherrilynne Starkie

APRIL 9, 2012

Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The Debtor List is a free service that provides a searchable, public database where users can submit a claim for debts owed to them.

Social Media 297

Social Media Small Business LinkedIn Cost 297

Sherrilynne Starkie

NOVEMBER 1, 2018

The expansion to LinkedIn is another example of the company’s shift in focus from being a video destination site to one that sells tools and services to professional and semi-professional video creators. Now it’s easier than ever to share videos. If you’re not using video you’re not doing content marketing. — SS.

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Vimeo LinkedIn Privacy Publishing 186

Sherrilynne Starkie

JUNE 22, 2013

Big data is a collection of data sets so large and complex that they difficult to process with commonly used software tools. For example, tools that used to be for elite athletes, like the Nike+ Fuelband , are now becoming ordinary things. Young said that we all generate data about our everyday lives.

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Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

JUNE 21, 2018

This week's top 5 must-know news from the world of social media including Google Podcast, LinkedIn Kudos, Reddit Ads, Instagram Algorithm and Cisions's Influencer tool. New podcast app from Google. Google has released a new podcast app for Android. New social media influencer tool from Cision. Follow List.

Features 38

Features Social Media Reddit Module 38

Sherrilynne Starkie

JULY 13, 2018

Google-owned YouTube is dedicating $25 million to improve online videos in news , and is launching new product features to improve its news experience. Users have been able to experiment with lens creation tools since last year, now they can unlock their creations to be shared with the community. Follow List. Embed List. Jul 13, 2018.

News 34

News YouTube Instagram Questions 34

Sherrilynne Starkie

JANUARY 11, 2018

million Google searches, and almost half a million tweets are published. Google and the other search engines have done a lot to eliminate black hat practices like keyword stuffing and link farming, and search algorithms are now based on identifying content that demonstrates real audience value. Photo by Stanley Dai on Unsplash.

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Sherrilynne Starkie

DECEMBER 6, 2018

Top Five Must-Know Social Media News Stories & it’s beginning to look a lot like Christmas with lots of fun and useful new tools and features! Google, Facebook, Skype and Instagram all feature! Google Hangouts Classic phasing out in 2019. This is just ‘so Google’. — SS. What’s new at Santa’s Village?

Exercises 150

Exercises Microsoft Instagram Google 150

Sherrilynne Starkie

JANUARY 20, 2020

Google Alerts are one good free tool. Talkwalker is another similar free tool that seems to get results fast. Google Keywords, Moz and Wordstream all have useful free tools to help with this. You should also get your Google paid ads up and running as soon as your website is ready to go.

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Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

NOVEMBER 15, 2018

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature. New Google My Business app now available. — SS.

News 150

News Social Media Health Care LinkedIn 150

Sherrilynne Starkie

MAY 16, 2018

This week's top five social media must-know news includes new features from Facebook, Google, Instagram and Linkedin. Facebook Rolls Out New Live Video Tools. New Google One adds storage and much value. Top five: New features from social network giants. Listly by Sherrilynne Starkie. May 16, 2018. Follow List. Embed List.

Social Networking 186

Social Networking Features Hotels LinkedIn 186

Sherrilynne Starkie

JULY 4, 2018

Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. Twitter is using machine learning tools to identify and take action against automated accounts and it's working. Google's new video tutorials for data analysis.

Analytics 170

Analytics Instagram Analysis Library 170

Sherrilynne Starkie

APRIL 17, 2018

Top five: Google offers support to publishers. This week's top five must-know social media news features Google's Funding Choices. Th e @design profile will explore the creative process at Instagram – from how problems are defined, to prototyping tools, to AR simulations, to weekly team critiques, and more. Sherrilynne Starkie.

Publishing 49

Publishing Google LinkedIn Instagram 49

Sherrilynne Starkie

JANUARY 8, 2018

Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more.

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Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

FEBRUARY 28, 2019

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads.

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Facebook Committee Sports YouTube 150

Sherrilynne Starkie

MARCH 8, 2014

Each tool has its own strengths and weaknesses, but for content marketers, those that put your own content at the centre of the picture are most useful. HOW TO: Get Started With Google Analytics. Featured Headline Social Media analytics Content marketing Facebook Google Marketing' Pinterest leads Facebook in retail.

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Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

DECEMBER 11, 2017

Facebook Messenger, Google Snippets, Instagram Highlights, Linkedin Skills Notifications and Website Demographics all make this week's top five must-knows of social media. There’s also a library of kid-appropriate GIFs, frames, stickers, masks and drawing tools. Google aids discovery with more visuals. Sherrilynne Starkie.

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LinkedIn Findability Notification Hubspot 62

Sherrilynne Starkie

FEBRUARY 20, 2018

There are more than 200 factors that Google considers in deciding a web page’s ranking, and they are always changing. And thanks to Echo, Google Assistant, Siri and Cortana, voice search is now really important too. The consultant will prescribe online tools, manage workflow, get inputs and approvals. Keyword strategies.

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Consultant Social Media Marketing Skills 220