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What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

On January 4, Google began its test to phase out third-party cookies , with the completion expected in the second half of 2024. Google’s Tracking Protection Google’s Tracking Protection initiative is part of their Privacy Sandbox for the Web. What does this development mean for Meta advertisers? I wish I were.

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Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers

Techipedia: Tamar Weinberg

The recent proliferation of social media networks has increased awareness of online privacy issues. On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. Online privacy is an issue that impacts ALL of us. This could not be further from the truth. Web Browsers.

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Google to Pay $22.5 Million to Settle FTC Privacy Charges

Bill Hartzer

Google has agreed to pay a $22.5 million dollar civil penalty to settle FTC (Federal Trade Commission) charges that Google misrepresented themselves when it came to the privacy of Apple users. Google told users of Apple’s Safari web browser that Google would not place tracking cookies or serve targeted ads to those users.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Glad to see these priorities. — SS.

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3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,

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Don’t Freak Out: How to Approach Facebook Advertising Changes Inspired by iOS 14

Jon Loomer

Until Apple’s ATT privacy prompt goes live — and probably weeks or months thereafter — we really don’t know how much this will impact us. So many freakouts from users and marketers alike. You can also use Google Analytics to figure this out, based on website activity. That may be the case here.

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Google Integrates Social and Search with “Search Plus Your World”

Idaconcpts

Get ready, because Google is getting personal. The new launch of Google’s “Search Plus Your World” is the latest evolution in the Internet giant’s ever-expanding wave of algorithm restructuring in an effort to refine users’ search results, and unlike other frequent tweaks this change will be hard to miss.

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