What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers
Jon Loomer
JANUARY 8, 2024
On January 4, Google began its test to phase out third-party cookies , with the completion expected in the second half of 2024. Google’s Tracking Protection Google’s Tracking Protection initiative is part of their Privacy Sandbox for the Web. What does this development mean for Meta advertisers? I wish I were.
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