Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

OCTOBER 21, 2013

You might be unwittingly embarking on one right now thanks to Google. The change automatically affects Google+ users who are over 18 years of age, although users can opt out. It means that anyone who has ever clicked +1 or wrote a Google review could be featured in a ‘shared endorsement’ Google ad.

Google 265

Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

DECEMBER 7, 2017

Google introduces celebrity selfie searches. Now when searching for news about Will Ferrell, or any of a couple of dozen other celebrities, you’ll find a short video clip of him answering frequently asked questions.

Google 170

Google News Questions Video 170

Sherrilynne Starkie

MAY 9, 2018

Top Five Social Media Must Knows: The new Google News. This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. The new Google News: AI meets human intelligence. Sherrilynne Starkie. followers . Follow List.

News 170

News Google Social Media HootSuite 170

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing. Google to provide training to support journalists’ election reporting.

Content 170

Content Nielsen Marketing Badge 170

Sherrilynne Starkie

MARCH 9, 2018

Top Five: Google and women led businesses. This week's must-know social media news includes stories about Google, LinkedIn, Facebook and Twitter. Facebook, along with Instagram, now controls 74 per cent of the digital video campaign market according to a survey by Clinch, a video ad technology company. Follow List. Embed List.

Google 123

Google API Microsoft LinkedIn 123

Sherrilynne Starkie

AUGUST 19, 2014

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Use an editorial calendar for content marketing.

Content 304

Content Marketing Engineering Wikipedia 304

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Encouraging residents’ to leave Google Reviews will drive the apartments’ website up search rankings and build word of mouth.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. There are free tools such as Google Alerts, Social Mention and Mentionmapp.

Consultant 268

Consultant Social Media Content Marketing 268

Sherrilynne Starkie

FEBRUARY 16, 2013

Your content marketing program is taking off. Google Alerts are a great free tool that can help. If however, the situation is not rectified, consider filing a complaint with Google which could result in the offending website being de-indexed. Good for you. Then you notice that someone, a competitor even, is ripping you off!

Content 318

Content Marketing Notification Creative Commons 318

Sherrilynne Starkie

AUGUST 29, 2020

Many companies fail to include a media relations strategy as part of their content marketing. This means they are walking away from opportunities to gain exposure to massive audiences, getting the SEO benefits of backlinks from high authority websites and often, winning a Google Page One ranking for their priority keywords. Contact me!

News 243

News Policies Reputation Consultant 243

Sherrilynne Starkie

APRIL 3, 2019

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. Google+ died yesterday. LinkedIn brings lookalike audiences to B2B marketing. Sandberg says we can win against hate.

LinkedIn 210

LinkedIn B2B Google Newsletter 210

Sherrilynne Starkie

OCTOBER 17, 2018

This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights. It’s news to keep marketing and communications professionals ahead of the curve. — SS.

YouTube 199

YouTube Focus Group Google Newsletter 199

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Today’s picture is much rosier. It’s not advertising.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

NOVEMBER 8, 2018

Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. Google My Business rolls out new feature. Google My Business added the ability to announce the date a new business is opening directly in Google Maps and changed how it manages businesses that are within specific service areas.

Retail 150

Retail Trends Survey Small Business 150

Sherrilynne Starkie

JANUARY 10, 2019

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. Facebook stories are getting more useful for marketers. — SS. — SS. — SS.

Features 150

Features Social Media Survey YouTube 150

Sherrilynne Starkie

AUGUST 8, 2018

It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. Google launches three new ways to tell data stories. Three new features in Google’s Data Studio make analysis and reporting easier.

API 150

API YouTube Data News 150

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Google to tell us the good news for once. A new feature is rolling out on Google Assistant. Not so much.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Google Adwords and Analytics certifications are fundamental to online advertising and data insight. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

JANUARY 16, 2012

Google is personalizing search results by including more Google+ profiles, business pages, posts, and Google+ and Picasa photos in a significant new initiative called Search plus Your World. Results may include non-public Google+ photos and posts that were shared with the specific user. Image via CrunchBase.

Picasa 304

Picasa Engineering Privacy Google 304

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. — SS. — SS. — SS .

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

DECEMBER 7, 2013

Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. ‘Clever marketing’ I thought, recognizing a classic ‘retargeting’ strategy. Retargeted (or remarketed) ads were innovated by Google and have recently been adopted by Facebook and LinkedIn too. Related articles.

Retail 296

Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

JULY 19, 2014

Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns. Marketers can access Ads Manager on mobile from the Ads Manager bookmark in the Facebook app. This new service will be a boon to busy marketers. Mobile Application Development and Marketing Strategy. View insights.

Facebook 319

Facebook Mobile Privacy Advertising 319

Sherrilynne Starkie

FEBRUARY 22, 2018

Today is the launch of TRUEdotACADEMY, a new training service for today’s most in-demand digital marketing skills. It’s my joint venture with marketing agency TRUEdotDESIGN and provides in-person training based on globally-recognized standards set by Facebook, Twitter, Google and Hootsuite. .

HootSuite 191

HootSuite Training Compete Skills 191

Sherrilynne Starkie

DECEMBER 6, 2017

And they need be bona fide social media and inbound marketing experts. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. In addition to the foundational Google certifications, professional communicators would benefit from gaining other industry certifications.

Skills 179

Skills Adwords Hubspot HootSuite 179

Sherrilynne Starkie

DECEMBER 18, 2017

Canada’s two largest publishers recently closed dozens of newspapers because local advertising budgets have largely migrated to Facebook and Google. times by using lookalike audiences to reach international markets. Schedule a call with me to find how to integrate Facebook advertising into your marketing and sales plans.

Advertising 305

Advertising Facebook CPM CPC 305

Sherrilynne Starkie

JANUARY 3, 2019

The first Top Five must-know social media news of 2019 for communicators and marketers! 10+ Marketing Predictions for 2019 From Top Marketers. Marketing gurus Seth Godin, Mitch Joel, Mari Smith, Michael Stelzner offer their predictions for 2019. B2B content marketers New Year’s resolutions for 2019. Today canceled.

Social Media 150

Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

SEPTEMBER 2, 2018

Many companies fail to include media relations as part of their content marketing strategies. This means they are walking away from opportunities to gain exposure to massive audiences, getting the SEO benefits of backlinks from high authority websites and often, winning a Google Page One ranking for their priority keywords. Contact me!

Policies 186

Policies News Reputation Report 186

Sherrilynne Starkie

MARCH 6, 2019

But, perhaps more importantly, it sets the company up to capitalize on what is probably the biggest disrupter of today’s marketing and communications, voice search. Amazon Alexa and Google Home devices are becoming pervasive and are changing how people search online. It builds on the traditions of classic jingles.

Brands 170

Brands Sample Samples News 170

Sherrilynne Starkie

NOVEMBER 1, 2018

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. If you’re not using video you’re not doing content marketing. Now publish directly to LinkedIn with Vimeo.

Vimeo 186

Vimeo LinkedIn Privacy Publishing 186

Sherrilynne Starkie

APRIL 9, 2012

Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. Social Media Marketing: The basics every business needs to know (morethanleads.wordpress.com). Do legal marketing professionals require a seat at the table? Related articles.

Social Media 297

Social Media Small Business LinkedIn Cost 297

Sherrilynne Starkie

DECEMBER 8, 2017

In this week’s #FridayFeeling update I reveal that #KiddiBuzz is Google’s most-searched-for toy in the lead up to the holidays.

Google 191

Google Marketing 191

Sherrilynne Starkie

MAY 11, 2013

Zoomers are the youth market of 30 years ago, the post-war population bubble. Nine out of ten zoomers use Google or other search engines and almost 70 per cent actually make purchases online. We combined traditional advertising with digital marketing to raise awareness of the Orleans retirement community and drive in rental enquiries.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

AUGUST 27, 2018

The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. The resumes I see that have Google AdWords , Facebook Blueprint , Hootsuite Academy or similar accreditation are much more likely to make the first cut. Google “online social media courses.”

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

JUNE 7, 2012

I used my own experiences as a case study (including confessing my Coronation Street addiction) and shared a poll of Ottawa PR Facebookers I had recently done to find out which social networks are important for job search in this market. What’s the fuss with Google+. I’ve posted my slides below. Related articles.

Social Media 323

Social Media Health Care Case Study Overview 323

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. In short order, we’ve adopted these tools, and there is a lot new ones coming out such as Google Glass and the Apple smart watch, Pebble, said Young. Successful social media marketing to moms.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284

Marketing Tourism Content management systems Meeting 284