Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

AUGUST 18, 2022

People no longer just Google things they want to buy. But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? This guide will cover: Twitter ecommerce features you need to know.

Twitter 107

Twitter How To Travel Hosting 107

Sherrilynne Starkie

DECEMBER 20, 2020

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. It includes other influencers such as members of the public who have large or loyal social media followings.

Marketing 367

Marketing Syndication Adwords News 367

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Put simply, influencer marketing is a form of marketing where a content creator with a sizeable follower base endorses a product or a brand in exchange for some form of compensation.

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ROI Influencer Marketing Campaign 52

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?”

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Influencer Campaign Marketing Fashion 100

Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Ignite Social Media

FEBRUARY 26, 2024

You thought Google Wave was “the answer,” but knew that Google Plus circles were definitely not; 5. You did influencer outreach by mailing out clever gift boxes ; 7. You debated whether FeedDemon or Google Reader was the best for RSS feeds ; 12. You grew up with Twitter and watched it pass on; 19.

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Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Understanding influencer marketing and micro-influencers.

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Influencer Strategy Marketing Survey 75

Buffer Social

OCTOBER 2, 2023

Despite its struggles to retain users, The Verge reports that reads could still catch up to Twitter/X. Twitter removed the feature allowing users to report misleading information. Twitter announces the shutdown of ‘Circles’ as of October 31st. Monetization Dynamics Will Twitter Charge Users?:

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News Report Social Media Instagram 80

agora pulse

AUGUST 11, 2016

According to a recent Twitter blog post , 40% of Twitter users have made a purchase because of a recommendation of an influencer. Considering the fact that there were 313 million Twitter users at last count, we are talking about a lot of people! Google Search. Twitter Search. Twitter Monitoring.

Influencer 60

Influencer Twitter Klout Analysis 60

Waxing UnLyrical

JULY 27, 2015

It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts. Love It Or Hate It: Influencer Marketing Works. ” 3.

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Waxing UnLyrical

JULY 19, 2012

They are on the front lines of the Wild West of determining influence, and who is doing that influencing, online. And here’s proof: although I don’t believe the number of people who follow me on Twitter to be incredibly important, that number has continued to steadily rise during the same time my Klout score has dropped.

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Klout Influencer Social Media Management Project 204

BeingOptimist

DECEMBER 7, 2022

Recently Twitter was acquired by Elon Musk , the reason why the founder of Tesla acquired this social media platform was to support free speech. Since the transform of the ownership everyone around the world was suspicious about the company stability but let me tell you that Twitter is going to stay here for long time. More than 396.5

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Twitter How To Microblogging URL 98

Adam Sherk

APRIL 30, 2013

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Finding Bloggers and Influencers. Followerwonk from SEOmoz is a great tool for researching Twitter users. The Twitter bio search allows you to easily find and evaluate users in specific areas. Followerwonk.

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Blogger BuzzStream Influencer Tools 196

agora pulse

JUNE 8, 2017

Working with influencers is a great way to gain exposure for your brand or business. But can micro influencers really bring in ROI? Let’s break down the benefits of working with micro influencers. What Is A Micro Influencer? The parameters that define a micro influencer can fluctuate depending on who you ask.

ROI 141

ROI Influencer Authentication Hashtag 141

Waxing UnLyrical

APRIL 25, 2016

Though “influence” is buzzing louder than a swarm of bees these days, there’s really nothing new about it. After all, marketing doesn’t own influence. We can be influenced and impacted in all sorts of ways, and by all sorts of people… and that can have an impact on how we practice our own work.

Influencer 100

Influencer Banking Consultant Skills 100

Ari Herzog

FEBRUARY 5, 2016

How do you know if you are following one too many people on Twitter? What Twitter tools do you use to manage your relationships; and does the tool matter? I asked these questions to seven Twitter users who collectively follow 2.3 I asked these questions to seven Twitter users who collectively follow 2.3

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Meeting Influencer Twitter Tweetdeck 70

Waxing UnLyrical

APRIL 29, 2016

Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. There is no shortcut to building great relationships, and that includes with influencers.

Influencer 100

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Waxing UnLyrical

APRIL 22, 2016

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts. A3: Going for influencer reach rather than resonance. Influencers have something they want.

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Influencer Marketing Banking Communities 100

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? Why you should setup the goals and conversions feature within Google Analytics? 10 Google Analytics metrics you should be paying close attention to on a regular basis.

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Analytics Google Metrics ROI 167

Webbiquity SMM

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400. Google Review Count: 4,920.

Google 104

Google Tools Sample Samples 104

Waxing UnLyrical

JUNE 21, 2013

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends.

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Twitter How To HootSuite Curation 246

Webbiquity SMM

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes? Google and Facebook captured 85% of the growth in internet advertising last year.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Like every free tool out there, Google Alerts lack loads of intuitive features. Why should you look for Google Alerts alternatives in the first place? Probably not!

Industry 52

Industry News Google Brands 52

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls.

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Influencer Strategy Content Marketing 160

Waxing UnLyrical

JULY 10, 2013

Image: Rhinowrites via Google, CC 3.0. While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. “Now that we have social media, how about replacing that with a Twitter pitch?” Elevator Pitch or Twitter Pitch?

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Twitter Press Release Social Media Industry 222

Proactive Report

JUNE 26, 2017

One of the places you need visibility is in the search engines – Google in particular. Google’s purpose is to deliver the best possible content to people who type in a search query. The good news is there are some fundamental elements to search viability and Google has been kind enough to make them public.

Influencer 59

Influencer Content Guidelines Statistics 59

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? For example, a former client that we work with on and off wanted some advice on an influencer program.

Influencer 100

Influencer Marketing Banking Guidelines 100

Keyhole.co

SEPTEMBER 18, 2020

Learning how to get verified on Twitter will get you closer to building a credible brand online. The coveted Twitter blue check is indeed a status symbol as it indicates that a profile is authentic. Jump Links: What Types Of Accounts Does Twitter Verify? What Types Of Accounts Does Twitter Verify?

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Twitter Badge How To Authentication 97

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Bill Hartzer

OCTOBER 10, 2023

When asked about their preferred social channels, 18% of respondents identified Facebook as the most important platform, followed by Instagram (17%), WhatsApp (16%), YouTube (13%), TikTok (12%), SnapChat (11%), X/Twitter (8%), and LinkedIn (4%). Online news portals come in second at 79%, followed by print dailies at 76%.

Social Media 167

Social Media Survey Sample Samples 167

agora pulse

NOVEMBER 10, 2020

Google Analytics. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. With Audience Insights, you can identify influencers, research customers, create highly targeted segments, and integrate the data into your social media strategy.

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Analytics Social Media Tools Price 179

Akamai Marketing

JULY 28, 2011

Laser focused and sincere the question came: “How many followers should I have on Twitter?&# A prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. Except, he has very little influence over that fan base. So the question then remains, what SHOULD you track on Twitter?

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Metrics Twitter Postrank Analytics 229

Ignite Social Media

MARCH 21, 2022

TikTok has overtaken Google as the most popular web domain. Talk about the influence of Gen Z – there might be a new king of the internet and — spoiler alert — it’s not Google. TikTok, which was ranked #7 in 2020, has overtaken Google as the most popular web domain in 2021. 69% of U.S.

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Comparison Newsletter Study Feed 209

Socialized

MARCH 19, 2010

The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter, on Read Write Web , cites a recent survey that found “Twitter follower count is somewhat of a meaningless metric when it comes to determining influence.&# “Retweet influence&# ? How high can I get on a Google search?

Influencer 179

Influencer Social Media Metrics Statistics 179

Socialmedia.biz

DECEMBER 5, 2016

Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. I’m talking upwards to three-, four-, five-thousand online influencers at a time. The rise of ‘micro-influencers’ on Instagram. Why do brands ignore micro-influencers?

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Influencer Marketing YouTube Instagram 61

Later

APRIL 5, 2019

If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! What is an Influencer Media Kit & Why Do You Need One? Think of your influencer media kit as your business card, CV, and portfolio of work all in one document.

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