Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. And once again the PR community is wary of this new technology and hesitant to adopt it. And yet it can help create better content, improve targeting, and increase PR effectiveness. Why should you embrace AI?

Patterns 52

Patterns Data Social Media ROI 52

Sprout Social

MAY 31, 2023

Gain a global advantage Multilingual sentiment analysis uses native language machine learning to gather meaningful sentiment data from content across several languages. In the future, Bedell could use multilingual sentiment analysis to ground this work in data gathered from Spanish speakers in the region.

Sentiment 123

Sentiment Press Release Analysis Team 123

Waxing UnLyrical

JANUARY 24, 2013

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. It is surely becoming part of your daily PR research function. So, what is big data ?

Data 230

Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

DECEMBER 21, 2018

For example, this fictitious small business focuses on exit strategies for other small businesses which are selling or passing the business on to future generations. The Master Course also gives a step by step review on how to find influencers doing a Boolean search, “Keywords Techniques for Data Discovery.”

Strategy 220

Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

JUNE 28, 2018

It’s an old story: PR people are often terrible when it comes to our own PR. Other than the data points, they all said essentially the same thing. And these were PR professionals — people who make their living communicating! And I’m picking on PR people here, but this issue is by no means limited to our profession.

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

Sprout Social

JANUARY 3, 2023

To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders. Imagine the benefits of using their collective IQ to integrate social strategy and data in all aspects of the business. Common issues or complaints that customers experience.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. According to our data, 65% of participants have already made purchases directly through social media. Social commerce , on the other hand, is the next frontier.

Buy 143

Buy Brands Survey Apparel 143

Sprout Social

MARCH 30, 2023

The mainstream excitement over generative and other multi-purpose AI tools is more than just good PR. For our current and future customers, now is the time to start planning for adaptation—and empowering your teams with the tools they need to do it. This will have implications for what technology investments you make in the future.

Software 120

Software Training Energy Team 120

Sprout Social

NOVEMBER 3, 2022

This use case is all about data. Your PR team might use your official channels to cross-promote media placements. The possibilities for this data are endless. Want to learn more about the future of social media? Check out the 2022 Sprout Social Index™ where we dive into the data behind the trends. Insightful.

Marketing 113

Marketing Team Social Media Skills 113

Adam Cohen

DECEMBER 12, 2013

PR agencies are embracing the evolution of communication to online, unstructured and real-time content. Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways.

Consultant 153

Consultant Flickr Advertising Collaboration 153

Keyhole.co

JANUARY 15, 2024

This can help you avoid a PR scandal by extinguishing the spark before it becomes a forest fire. By gaining invaluable insights into how your audience perceives your brand and any changes in sentiment, you can create a PR and marketing strategy with this information in mind. Well, not “you,” but your social listening tool.

Sentiment 52

Sentiment How To Reputation Analysis 52

Waxing UnLyrical

NOVEMBER 9, 2015

And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ? Couch Control: Measurement Therapy for PR Pros. How To Hack Your PR Strategy For Massive Growth. How to Prevent a Social Media Crisis.

Conference 100

Conference Construction Consultant Training 100

Sprout Social

APRIL 28, 2020

To resolve these shortages of influence, budget and resources, social media managers need data on their side. They also need to know how to present that data in a digestible way for others. You’ll need to convince leadership, and that’s best done with data. Earning influence with data.

Report 119

Report Social Media Social Media Management Project 119

Keyhole.co

FEBRUARY 29, 2024

As a social media manager, it’s easy to lose sleep over knowing what data is truly important. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. In the past, simply counting likes and shares was enough, but this is no longer the case.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

SEPTEMBER 18, 2023

Consider both long-term and immediate goals—the former to get leads quickly and the latter as a growth strategy for the future. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. Company goals are the anchoring points of your marketing budget.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

JANUARY 24, 2024

They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. Sprout’s social listening tools help you visualize the share of voice data. jxrdanhames m.A.A.d It can also give you metrics based on your competitor’s activities.

Metrics 100

Metrics Influencer Marketing Survey 100

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). PR Measurement and Evaluation – an interview with Richard Bagnall.

Education 100

Education Exercises Consultant Banking 100

Sprout Social

OCTOBER 19, 2023

The more data you can gather, too. These pros and cons could inspire future content, product features and more. For example, a sudden flood of negative reviews could be a sign of a total social media PR crisis. All publicly available data is fair game. Let’s take a closer look at the benefits below.

Reputation 97

Reputation Sentiment Analysis Notification 97

Convince & Convert

SEPTEMBER 5, 2017

Brian Peters, Digital Marketing Strategist for Buffer, reveals what Buffer’s arsenal of tools and data have taught him about the surprisingly promising future of organic content. The New Rules of Social Marketing and PR. How Buffer Does Social Media and Why Less Is More.

Influencer 127

Influencer Social Media Statistics B2B 127

Waxing UnLyrical

JUNE 26, 2013

In this post you will find some planning and goal-setting methods to help judge the impact of your marketing and PR efforts. File all data in an easily accessible manner, whether a spreadsheet or some other method. You’ll need to use this date in the future to form the basis of follow-up marketing campaigns. Look out for traps.

Metrics 243

Metrics Analysis Compete Groups 243

Sprout Social

FEBRUARY 18, 2020

It can lead to faster response times, PR crisis prevention and identification of brand advocates. But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. Social monitoring is an essential part of any social customer care strategy.

Social Media 136

Social Media Strategy Brands Airlines 136

Waxing UnLyrical

APRIL 8, 2013

One KPI to rule ‘em all will have you chasing wrong data. If you have questions on PR (and social media) measurement, or a suggestion for a future guest, do let me know in the comments section below. Events Measurement MeasurePR Shonali Burke #measurepr affect pr b2b pr measurement b2c pr measurement sandra fathi'

B2B 207

B2B Consultant Flickr ROI 207

Proactive Report

NOVEMBER 29, 2013

Deirdre Breakenridge, Adjunct Professor at NYU and CEO of Pure Performance Communications, was part of the panel on PR and Big Data at the PRSA conference in Philadelphia in October 2013. Why is big data so important for the future of PR? Here are 5 ways it is changing the future of PR: 1.

Data 61

Data Analytics Statistics Conference 61

Adam Cohen

DECEMBER 12, 2013

PR agencies are embracing the evolution of communication to online, unstructured and real-time content. Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways.

Flickr 100

Flickr Consultant Collaboration Advertising 100

Waxing UnLyrical

OCTOBER 9, 2015

So it just seemed natural to take a closer look at PR measurement around the world. Here’s some of what we talked about: On the differences/commonalities when measuring PR around the world: A2: Most ppl want 1 system but many still persist. measurePR community member Ai Zhang chimed in: Data have 2 be contextualized to make sense.

Metrics 100

Metrics Consultant System ROI 100

Proactive Report

MARCH 1, 2014

Only 1 in 6 says they have the required skills and knowledge for the future. The PRSA National conference held in Philadelphia last year called “big data” the future of public relations. Yet only 53% of attendees said they understood what Big Data is. Technology is changing the practice of PR at an alarmingly rapid pace.

Skills 66

Skills Conference Report Data 66

Twist Image

JULY 11, 2018

But the present is often harder to nail down than the future. . Again, this is a brand where the executives and their PR machines are quick to talk about industry leading innovation and digital marketing capabilities. Don't talk about the future when the present is such a mess. The data is also lying. You know this.

Airlines 60

Airlines Retail Loyalty Hotels 60

Social Media Marketing

JULY 18, 2013

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Proactive Report

MAY 7, 2018

If you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. Here’s another stat: There’s a 45 percent under-employment rate for graduates with an advertising or PR major. Statistical Analysis and Data Mining.

Skills 40

Skills Study Applications Analytics 40

Oktopost

MAY 26, 2020

Tomorrow’s giants of finance are laying the foundations for their future success right now. For every company that scores free positive exposure by letting their social media interns “get weird” on Twitter, there’s a dozen whose attempts at achieving virality end up as minor PR disasters.

Social Media 141

Social Media Banking Marketing Mobile 141

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. But what about the PR agency itself?

Cost 100

Cost Insurance Project Team 100

Oktopost

JULY 4, 2022

After all, that’s the main reason you chose Social Studio in the first place – and keeping your customer data centralized will be important for offering a better customer experience. It’s important to think about where you want your social strategy to go in the future. Social media management & publishing.

B2B 131

B2B Social Media Management Metrics Social Media 131

Proactive Report

SEPTEMBER 22, 2014

A recent study by Hotwire launched during AMEC’s measurement week shows that senior execs now rank planning as the prime use of data and analytics. More than half (51%) use data to inform future plans and strategies, providing PR campaigns with crucial insight up-front rather than at the end. Follow me on Twitter.

Data 56

Data Skills Campaign Study 56

Twist Image

NOVEMBER 14, 2013

What big data (and small data, too!) Why and how to "squiggle" your business to reach a brighter future. small data. The critical difference between passive and active media, and how to leverage both. will mean for you in the coming years. Two bigger brains will join us as well. arment dietrich. ctrl alt delete.

How To 90

How To Hosting Data Activities 90

Adam Sherk

FEBRUARY 23, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk AOL Newsroom: A Model for the Future or Shades of 2001? But there is no reason not to use tools and data to help make smart business – and editorial – decisions. Are you sure you want to write that article, Dave? Done right, I say absolutely.

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Our understanding of PR metrics needs a paradigm shift, though.

Metrics 100

Metrics How To Discount Analytics 100

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. That’s certainly important but it’s just one tactic; there are a lot more opportunities to explore.

Vocus 166

Vocus SEO Social Media Press Release 166