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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived.

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What’s your social listening strategy?

Janet Fouts

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. when presented with only product highlights and specifications, analysis and data. because people know they are being watched in a focus group.

Strategy 111
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How to use social listening tools for business-wide success

Sprout Social

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

Tools 91
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How to use voice of customer data to improve your customer relationships

Sprout Social

The analysis is then presented to the relevant departments to help them move onto the next stage. Social listening is the process of analyzing the conversations and trends happening around not just your brand, but also your industry as a whole. This is a common collection method for online retailers. VoC stage 2: Analysis.

Data 123
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Why it’s time to break up with your biannual brand survey

Sprout Social

Seven out of 10 Twitter users even say that “Brand Twitter” is one of the best parts of being present on the network. Think of it as a real-time focus group that provides honest, unfiltered feedback. It also provides vital details on how sentiment is trending over time. On Twitter, brands aren’t just part of the fun.

Survey 91
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What’s Next for Social Data Intelligence

Convince & Convert

The sector is quickly becoming more sophisticated in the way it analyzes, collates, and presents data. In the globalized village, social media is Earth’s biggest focus group. Social media analysis cuts to the chase, spotlighting trends in real time. What Lies Behind the Concept of “Social Data Intelligence”.

Data 60
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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

The keynote presentation by Greg Chapman , President of Sitewire covered ways to measure social media influence across multiple channels using some advertising research methods that helped measure how catalog advertising affected customer purchasing. 2010 SEO Trends. Measuring Social Media Influence. Social Media Strategy.

ROI 114